Nibbler SEO audit for www.canadiantire.ca
Summary
Overall7.9
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:11 AM on May 9, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.canadiantire.ca/en.html Not detected www.canadiantire.ca/.../max-stack-event.html Not detected www.canadiantire.ca/en/flyer.html?flyerId=D0120 Not detected www.canadiantire.ca/en/.../hot-sale.html Not detected www.canadiantire.ca/.../spring-into-summer.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.canadiantire.ca/en.html | template | homepage |
| www.canadiantire.ca/en.html | viewport | width=device-width, initial-scale=1, maximum-scale=2 |
| www.canadiantire.ca/en.html | referrer | origin |
| www.canadiantire.ca/en.html | apple-itunes-app | app-id=403884878 |
| www.canadiantire.ca/en.html | referrer | origin |
| www.canadiantire.ca/en.html | msapplication-tilecolor | #da532c |
| www.canadiantire.ca/en.html | msapplication-tileimage | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/mstile-144x144.png |
| www.canadiantire.ca/en.html | msapplication-config | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/browserconfig.xml |
| www.canadiantire.ca/.../max-stack-event.html | template | standard-template |
| www.canadiantire.ca/.../max-stack-event.html | viewport | width=device-width, initial-scale=1, maximum-scale=2 |
| www.canadiantire.ca/.../max-stack-event.html | referrer | origin |
| www.canadiantire.ca/.../max-stack-event.html | apple-itunes-app | app-id=403884878 |
| www.canadiantire.ca/.../max-stack-event.html | referrer | origin |
| www.canadiantire.ca/.../max-stack-event.html | msapplication-tilecolor | #da532c |
| www.canadiantire.ca/.../max-stack-event.html | msapplication-tileimage | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/mstile-144x144.png |
| www.canadiantire.ca/.../max-stack-event.html | msapplication-config | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/browserconfig.xml |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | template | auto-appointment-booking |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | viewport | width=device-width, initial-scale=1, maximum-scale=2 |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | referrer | origin |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | apple-itunes-app | app-id=403884878 |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | referrer | origin |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | msapplication-tilecolor | #da532c |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | msapplication-tileimage | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/mstile-144x144.png |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | msapplication-config | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/browserconfig.xml |
| www.canadiantire.ca/en/.../hot-sale.html | template | promotional-product-listing-page |
| www.canadiantire.ca/en/.../hot-sale.html | viewport | width=device-width, initial-scale=1, maximum-scale=2 |
| www.canadiantire.ca/en/.../hot-sale.html | referrer | origin |
| www.canadiantire.ca/en/.../hot-sale.html | apple-itunes-app | app-id=403884878 |
| www.canadiantire.ca/en/.../hot-sale.html | referrer | origin |
| www.canadiantire.ca/en/.../hot-sale.html | msapplication-tilecolor | #da532c |
| www.canadiantire.ca/en/.../hot-sale.html | msapplication-tileimage | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/mstile-144x144.png |
| www.canadiantire.ca/en/.../hot-sale.html | msapplication-config | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/browserconfig.xml |
| www.canadiantire.ca/.../spring-into-summer.html | template | promotional-product-listing-page |
| www.canadiantire.ca/.../spring-into-summer.html | viewport | width=device-width, initial-scale=1, maximum-scale=2 |
| www.canadiantire.ca/.../spring-into-summer.html | referrer | origin |
| www.canadiantire.ca/.../spring-into-summer.html | apple-itunes-app | app-id=403884878 |
| www.canadiantire.ca/.../spring-into-summer.html | referrer | origin |
| www.canadiantire.ca/.../spring-into-summer.html | msapplication-tilecolor | #da532c |
| www.canadiantire.ca/.../spring-into-summer.html | msapplication-tileimage | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/mstile-144x144.png |
| www.canadiantire.ca/.../spring-into-summer.html | msapplication-config | /etc.clientlibs/ctcweb-ctr/clientlibs/clientlib-base/resources/favicons/browserconfig.xml |
URL format3.6
5 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links5.6
- 9 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.canadiantire.ca/en/.../hot-sale.html CANVAS Sydney Egg Chair Ninja Foodi XL Dual Zone Air Fryer Yardworks ProFlex Featherlight Garden Hose, 100-ft Matrix 48"" Portable Basketball System CANVAS Sydney Egg Chair Ninja Foodi XL Dual Zone Air Fryer Yardworks ProFlex Featherlight Garden Hose, 100-ft Matrix 48"" Portable Basketball System www.canadiantire.ca/en.html www.canadiantire.ca/.../spring-into-summer.html Various summer products including BBQs, pools and camping gear around a “Spring into summer” titleVarious summer products including BBQs, pools and camping gear around a “Spring into summer” title www.canadiantire.ca/en.html www.canadiantire.ca/.../outdoor-cooking.html MASTER Chef Grill Turismo 4-Burner Gas Griddle Cart Vida by PADERNO Essence 2-Burner Convertible Gas BBQ MASTER Chef Grill Turismo 4-Burner Gas Griddle Cart Vida by PADERNO Essence 2-Burner Convertible Gas BBQ www.canadiantire.ca/en.html www.canadiantire.ca/.../tested-for-life-in-canada.html Only the best earn the badge Products are tested and reviewed by Canadians like you, so you can trust them. Learn More www.canadiantire.ca/en.html canadiantire.myregistry.com/?lang=en Give the perfect gift every time Simplify gifting for any occasion with the Canadian Tire Gift Registry. Learn More www.canadiantire.ca/en.html triangle.canadiantire.ca/.../mastercardoffer.html...&utm_content=english $150 Bonus CT Money®†† New Triangle® Mastercard® Cardmember Offer. Conditions apply. Ends May 31. Learn More www.canadiantire.ca/en.html triangle.canadiantire.ca/en/triangle-select.html Introducing Triangle Select™ It’s the premium subscription program that pays for itself and then some. *Conditions apply. Learn More www.canadiantire.ca/en.html canadiantire.smart.link/i1c0wj6za Shop smarter with the CT App Your essential app for shopping at Canadian Tire. Shop whenever you want, however you want. Download Now www.canadiantire.ca/en.html triangle.canadiantire.ca/en.html Join Triangle Rewards The Rewards program that lets you earn at some of your favourite places. Learn More www.canadiantire.ca/en.html
- Consider shortening long anchor text.
- 27 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.3
36% of images have a clearly defined size
33 images are being resized by the browser
- Most images (64.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 33 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://canadiantire.ca to http://www.canadiantire.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Amount of content10.0
Rendering Chart...
- This website has an average of 1,662 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.canadiantire.ca/en.html | 13212 | 2102 |
| www.canadiantire.ca/.../max-stack-event.html | 11227 | 1828 |
| www.canadiantire.ca/en/flyer.html?flyerId=D0120 | 8565 | 1389 |
| www.canadiantire.ca/en/.../hot-sale.html | 9424 | 1510 |
| www.canadiantire.ca/.../spring-into-summer.html | 9248 | 1480 |
Freshness10.0
Last updated May 8, 2024
- It looks like this website was last updated on Wednesday, May 8, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 12/31/22 | www.canadiantire.ca/en/flyer.html?flyerId=D0120 | Body text |
| 5/8/24 | www.canadiantire.ca/.../clientlib-base-critical.min.3fed9fd41df43881be7bbbbbae9265ce.css | Last modified header |
| 5/8/24 | www.canadiantire.ca/.../clientlib-base.min.14b6bc7193171b95674557c9e5ad89d4.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.canadiantire.ca/en.html
- https://www.canadiantire.ca/en/rewards/max-stack-event.html
- https://www.canadiantire.ca/en/flyer.html?flyerId=D0120
- https://www.canadiantire.ca/en/promotions/hot-sale.html
- https://www.canadiantire.ca/en/promotions/spring-into-summer.html