Nibbler SEO audit for www.ctrip.com
Summary
Overall7.3
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 2:36 PM on May 9, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 1280px | webresource.c-ctrip.com/.../businessAdvBlock.css |
| screen | 1281px | - | webresource.c-ctrip.com/.../businessAdvBlock.css |
| screen | - | 1280px | ak-s.tripcdn.com/.../marketPlayer.css |
| screen | 1281px | - | ak-s.tripcdn.com/.../marketPlayer.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | 1281px | - | www.ctrip.com/ |
| screen | 1281px | - | www.ctrip.com/ |
| screen | - | 1280px | www.ctrip.com/ |
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Mobile5.8
- This website redirects smartphone users to a mobile site at https://m.ctrip.com/html5/.
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 1280px | webresource.c-ctrip.com/.../businessAdvBlock.css |
| screen | 1281px | - | webresource.c-ctrip.com/.../businessAdvBlock.css |
| screen | - | 1280px | ak-s.tripcdn.com/.../marketPlayer.css |
| screen | 1281px | - | ak-s.tripcdn.com/.../marketPlayer.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | - | 580px | ak-s.tripcdn.com/.../hotelSearchV1.css |
| screen | 1281px | - | www.ctrip.com/ |
| screen | 1281px | - | www.ctrip.com/ |
| screen | - | 1280px | www.ctrip.com/ |
Images8.6
48% of images have a clearly defined size
14 images are being resized by the browser
- Most images (52.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 14 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.6
Rendering Chart...
- This website has an average of 450 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Internal links9.9
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ctrip.com to http://www.ctrip.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
携程旅行网:酒店预订,机票预订查询,旅游度假 ...
www.ctrip.com/
...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ctrip.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.ctrip.com/ | description | 携程旅行网是中国领先的在线旅行服务公司，向超过9000万会员提供酒店预订、酒店点评及特价酒店查询、机票预订、飞机票查询、时刻表、票价查询、航班查询、度假预订、商旅管理、为您的出行提供全方位旅行服务。 |
| www.ctrip.com/ | keywords | 酒店预订,特价酒店, 机票,机票预订,飞机票查询,航班查询,酒店团购,旅游度假,旅行,商旅管理 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ctrip.com/ | X-UA-Compatible | IE=edge |
| www.ctrip.com/ | Content-Type | text/html; charset=utf-8 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
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| Multi-lingual | No | 20+ languages |
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