Nibbler SEO audit for www.easyjet.com
Summary
Overall8.7
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:12 AM on May 9, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.easyjet.com/ Not detected www.easyjet.com/en/flight-tracker?link_megadrop1 Not detected www.easyjet.com/.../last-minute-flight-deals Not detected www.easyjet.com/.../latest-travel-information?link_megadrop Not detected www.easyjet.com/.../groups?link_megadrop Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format5.2
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images8.8
55% of images have a clearly defined size
116 images are being resized by the browser
- Some images (45.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 116 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.1
Rendering Chart...
- This website has an average of 812 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.easyjet.com/ | 10091 | 1413 |
| www.easyjet.com/en/flight-tracker?link_megadrop1 | 2070 | 261 |
| www.easyjet.com/.../last-minute-flight-deals | 6777 | 1173 |
| www.easyjet.com/.../latest-travel-information?link_megadrop | 3496 | 352 |
| www.easyjet.com/.../groups?link_megadrop | 5810 | 860 |
Server behavior9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://easyjet.com to http://www.easyjet.com. This is ideal.
Internal links9.6
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
easyJet | Flights & Holidays ✈️ Book Low-Cost Airline Tickets
www.easyjet.com/
Search & compare low cost flights & holidays to hundreds of destinations across Europe and beyond ✈️ Book plane tickets at a great price with easyJet.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.easyjet.com/ | keywords | cheap flights, cheap airline tickets, flight deals, last minute flights, flight tickets, cheapest flights, airline, book flights |
| www.easyjet.com/ | description | Search & compare low cost flights & holidays to hundreds of destinations across Europe and beyond ✈️ Book plane tickets at a great price with easyJet. |
| www.easyjet.com/ | viewport | width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no |
| www.easyjet.com/en/flight-tracker?link_megadrop1 | keywords | easyjet, easyJet, flight, status, arrivals, departures, times, information, cancel, cancelled, transfer, divert, refund |
| www.easyjet.com/en/flight-tracker?link_megadrop1 | description | Arrival and departure information for all easyJet flights, including live updates from our Operations Control Centre and real-time plane tracking using FlightRadar24. |
| www.easyjet.com/en/flight-tracker?link_megadrop1 | viewport | width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no |
| www.easyjet.com/.../last-minute-flight-deals | description | Find great deals on last-minute flights today with our easyJet low fare finder. Book your flights today with hundreds of low-cost flights available. |
| www.easyjet.com/.../last-minute-flight-deals | keywords | Cheap flights, Low cost flights, last minute flights, flight deals |
| www.easyjet.com/.../last-minute-flight-deals | robots | all |
| www.easyjet.com/.../last-minute-flight-deals | viewport | width=device-width,initial-scale=1,shrink-to-fit=no |
| www.easyjet.com/.../last-minute-flight-deals | theme-color | #000000 |
| www.easyjet.com/.../latest-travel-information?link_megadrop | viewport | width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no |
| www.easyjet.com/.../latest-travel-information?link_megadrop | description | Travel news and information to help you with possible road delays and airport issues |
| www.easyjet.com/.../latest-travel-information?link_megadrop | breadcrumb | Help > Preparing to fly > Latest Travel Information |
| www.easyjet.com/.../latest-travel-information?link_megadrop | viewport | width-device-width, initial-scale=1 |
| www.easyjet.com/.../groups?link_megadrop | keywords | group, bookings, groups, school trips, cheap flights, cheap flights, cheap airline tickets, flight deals, last minute flights, flight tickets, cheapest flights, cheap, airline, tickets, flights, deals, last minute, cheapest, discount, low cost, air, Europe, book, booking, search, find, European |
| www.easyjet.com/.../groups?link_megadrop | description | Book your group trip with easyjet and you won’t pay more than you should. Book cheap flights at the official easyJet.com site for our guaranteed best prices to 133 destinations. |
| www.easyjet.com/.../groups?link_megadrop | viewport | width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no |
Meta Tags (http-equiv attribute)
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, May 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler tested the following pages
- https://www.easyjet.com/
- https://www.easyjet.com/en/flight-tracker?link_megadrop1
- https://www.easyjet.com/en/cheap-flights/last-minute-flight-deals
- https://www.easyjet.com/en/help/preparing-to-fly/latest-travel-information?link_megadrop
- https://www.easyjet.com/en/book/groups?link_megadrop