Nibbler SEO audit for www.gerber-us.com
Summary
Overall8.1
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 3 pages from this website at 6:41 PM on May 9, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Internal links0.0
- 22 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.gerber-us.com/ | Introducing Northerly™ | H1 |
| www.gerber-us.com/ | We Provide High-Quality Plumbing Products | H2 |
| www.gerber-us.com/ | Refresh with the Northerly™ Collection | H2 |
| www.gerber-us.com/ | Make it Your Own | H2 |
| www.gerber-us.com/ | Get Your Fill | H2 |
| www.gerber-us.com/ | Featured Categories | H2 |
| www.gerber-us.com/ | Don’t Break the Bank | H2 |
| www.gerber-us.com/ | Featured Collections | H2 |
| www.gerber-us.com/ | Gerber Faucets Offer Superior Quality and a Variety of Styles | H2 |
| www.gerber-us.com/ | Discover. Learn. Create. | H2 |
| www.gerber-us.com/ | Get Gerber in Your Inbox! | H2 |
| www.gerber-us.com/ | Let's Get Social | H2 |
| www.gerber-us.com/ | No, we don't sell baby food | H3 |
| www.gerber-us.com/ | Melding traditional forms with modern details, the Northerly collection adds warmth and character to bath and kitchen spaces. | H3 |
| www.gerber-us.com/ | What's your vision? | H3 |
| www.gerber-us.com/ | Looking for something specific? | H3 |
| www.gerber-us.com/ | Find something that speaks to you | H3 |
| www.gerber-us.com/ | We're here to help along the way | H3 |
| www.gerber-us.com/ | Homeowners | H3 |
| www.gerber-us.com/ | Pros | H3 |
| www.gerber-us.com/ | Feel confident in our legacy of trust | H4 |
| www.gerber-us.com/ | Find all the solutions you need | H4 |
| www.gerber-us.com/ | Choose Gerber & focus on what really matters | H4 |
| www.gerber-us.com/ | Never compromise style for budget | H4 |
| www.gerber-us.com/ | Expect an easy experience | H4 |
| www.gerber-us.com/ | Lemora® 1.28gpf 12" Rough-In Two-Piece Elongated ErgoHeight™ Toilet | H4 |
| www.gerber-us.com/ | Parma® Single Handle Faucet | H4 |
| www.gerber-us.com/ | Vaughn® | H4 |
| www.gerber-us.com/ | Hinsdale® | H4 |
| www.gerber-us.com/ | The Foodie® | H4 |
| www.gerber-us.com/ | Yami | H4 |
| www.gerber-us.com/ | Ready for a New Kitchen — Renew or Redo? | H4 |
| www.gerber-us.com/ | 5 Tips for Maximizing (or Starting) Social Media for the Plumber | H4 |
| www.gerber-us.com/ | Company | H6 |
| www.gerber-us.com/ | Employees and Reps | H6 |
| www.gerber-us.com/ | Pricing & Policies | H6 |
| www.gerber-us.com/ | Resources | H6 |
| www.gerber-us.com/ | Legal | H6 |
| www.gerber-us.com/.../us-D225018 | Get Gerber in Your Inbox! | H2 |
| www.gerber-us.com/.../us-D225018 | Let's Get Social | H2 |
| www.gerber-us.com/.../us-D225018 | Company | H6 |
| www.gerber-us.com/.../us-D225018 | Employees and Reps | H6 |
| www.gerber-us.com/.../us-D225018 | Pricing & Policies | H6 |
| www.gerber-us.com/.../us-D225018 | Resources | H6 |
| www.gerber-us.com/.../us-D225018 | Legal | H6 |
| www.gerber-us.com/features-and-innovations/ | Features & Innovations | H2 |
| www.gerber-us.com/features-and-innovations/ | Kitchen Faucets | H2 |
| www.gerber-us.com/features-and-innovations/ | Bathroom Faucets | H2 |
| www.gerber-us.com/features-and-innovations/ | Treysta® Valve | H2 |
| www.gerber-us.com/features-and-innovations/ | Toilets | H2 |
| www.gerber-us.com/features-and-innovations/ | Showerheads | H2 |
| www.gerber-us.com/features-and-innovations/ | Discover the characteristics and technology powering Gerber's products | H3 |
| www.gerber-us.com/features-and-innovations/ | More than just a pretty face, Gerber’s kitchen faucets feature reliable drip-free performance, easy installation, and exceptional functionality | H3 |
| www.gerber-us.com/features-and-innovations/ | With finishes and styles to fit every décor, Gerber’s bathroom faucets add laminar flow technology to create a more hygienic, splash-free experience | H3 |
| www.gerber-us.com/features-and-innovations/ | Engineered with experts in mind, the Treysta Valve makes both installation and shower customization easy to save time and money | H3 |
| www.gerber-us.com/features-and-innovations/ | Gerber toilets' Clean, Clear, and Carry design dependability provides tried and true fixtures that your clients will love | H3 |
| www.gerber-us.com/features-and-innovations/ | Crafted for efficient water delivery that saves water without sacrificing performance, Gerber’s Pressure Manifold™ and Dual Valve™ technologies offer a truly immersive bathing experience. | H3 |
| www.gerber-us.com/features-and-innovations/ | Company | H6 |
| www.gerber-us.com/features-and-innovations/ | Pricing & Policies | H6 |
| www.gerber-us.com/features-and-innovations/ | Employees and Reps | H6 |
| www.gerber-us.com/features-and-innovations/ | Resources | H6 |
| www.gerber-us.com/features-and-innovations/ | Legal | H6 |
Amount of content7.8
Rendering Chart...
- This website has an average of 319 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.gerber-us.com/ | 3715 | 561 |
| www.gerber-us.com/.../us-D225018 | 1044 | 145 |
| www.gerber-us.com/features-and-innovations/ | 1816 | 251 |
URL format8.0
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Server behavior9.5
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://gerber-us.com to http://www.gerber-us.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
Meta tags10.0
This is how this website will look in Google search listings:
Gerber Plumbing Fixtures | Toilets, Showers, Sinks, Faucets
www.gerber-us.com/
Explore Gerber professional bathroom, kitchen, and commercial plumbing fixtures. Find toilets, faucets, sinks, showers and other plumbing products.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gerber-us.com/ | description | Explore Gerber professional bathroom, kitchen, and commercial plumbing fixtures. Find toilets, faucets, sinks, showers and other plumbing products. |
| www.gerber-us.com/ | viewport | width=device-width,initial-scale=1 |
| www.gerber-us.com/ | google-site-verification | gNUhSrdwbZY4CqnQfVXSce_ZvaK5-9tQES_383ie9SU |
| www.gerber-us.com/ | facebook-domain-verification | hdzimylntvfgsg9cxufqqnq76b3su6 |
| www.gerber-us.com/ | p:domain_verify | 95425a5b3b26eaf200cd9ca3d2cdfd0d |
| www.gerber-us.com/.../us-D225018 | description | Vaughn® Single Handle Bathroom Faucet |
| www.gerber-us.com/.../us-D225018 | viewport | width=device-width,initial-scale=1 |
| www.gerber-us.com/.../us-D225018 | google-site-verification | gNUhSrdwbZY4CqnQfVXSce_ZvaK5-9tQES_383ie9SU |
| www.gerber-us.com/.../us-D225018 | facebook-domain-verification | hdzimylntvfgsg9cxufqqnq76b3su6 |
| www.gerber-us.com/.../us-D225018 | p:domain_verify | 95425a5b3b26eaf200cd9ca3d2cdfd0d |
| www.gerber-us.com/.../us-D225018 | keywords | Vaughn® Single Handle Bathroom Faucet,Single Hole |
| www.gerber-us.com/.../us-D225018 | twitter:card | product |
| www.gerber-us.com/.../us-D225018 | twitter:title | Vaughn® Single Handle Bathroom Faucet |
| www.gerber-us.com/.../us-D225018 | twitter:description | null |
| www.gerber-us.com/.../us-D225018 | twitter:image | https://www.gerber-us.com/ccstore/v1/images/?source=/file/v3042046990160996678/products/D225018_L.jpg&height=300&width=300 |
| www.gerber-us.com/.../us-D225018 | twitter:site | |
| www.gerber-us.com/.../us-D225018 | twitter:url | https://www.gerber-us.com/vaughn-single-handle-lavatory-faucet/products/us-D225018 |
| www.gerber-us.com/features-and-innovations/ | description | Features and Innovations Landing Page | Gerber Plumbing |
| www.gerber-us.com/features-and-innovations/ | viewport | width=device-width,initial-scale=1 |
| www.gerber-us.com/features-and-innovations/ | google-site-verification | gNUhSrdwbZY4CqnQfVXSce_ZvaK5-9tQES_383ie9SU |
| www.gerber-us.com/features-and-innovations/ | facebook-domain-verification | hdzimylntvfgsg9cxufqqnq76b3su6 |
| www.gerber-us.com/features-and-innovations/ | p:domain_verify | 95425a5b3b26eaf200cd9ca3d2cdfd0d |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.gerber-us.com/ | x-ua-compatible | ie=edge |
| www.gerber-us.com/.../us-D225018 | x-ua-compatible | ie=edge |
| www.gerber-us.com/features-and-innovations/ | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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