Nibbler SEO audit for www.jcb.co.jp
Summary
Overall8.8
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:44 PM on May 8, 2024 (BST).
Top priorities for website improvement
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Put a permanent (HTTP 301) redirect to http://www.jcb.co.jp on http://jcb.co.jp. (read more)
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content6.2
Rendering Chart...
- This website has an average of 105 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.jcb.co.jp/ | 1979 | 145 |
| www.jcb.co.jp/release/phishing_202105.html | 2078 | 84 |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | 1250 | 79 |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | 2164 | 108 |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | 2383 | 107 |
Server behavior7.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- There was no website found on http://jcb.co.jp. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.jcb.co.jp on http://jcb.co.jp.
Meta tags8.4
This is how this website will look in Google search listings:
クレジットカードなら、JCBカード
www.jcb.co.jp/
...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.jcb.co.jp/ | viewport | width=device-width, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0 |
| www.jcb.co.jp/ | format-detection | telephone=no |
| www.jcb.co.jp/ | description | 日本唯一の国際カードブランド、JCBの公式サイト。タッチ決済など様々な決済方法、不正利用防止などの安全・安心対策、充実したポイント優待店などを備えた「JCBオリジナルシリーズ」。お申し込みはこちらから |
| www.jcb.co.jp/ | referrer | unsafe-url |
| www.jcb.co.jp/release/phishing_202105.html | referrer | unsafe-url |
| www.jcb.co.jp/release/phishing_202105.html | viewport | width=device-width, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0 |
| www.jcb.co.jp/release/phishing_202105.html | format-detection | telephone=no |
| www.jcb.co.jp/release/phishing_202105.html | description | |
| www.jcb.co.jp/release/phishing_202105.html | keywords | |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | viewport | width=device-width, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0 |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | format-detection | telephone=no |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | description | 豊富な種類のなかから、あなたのライフスタイルに合ったおすすめのクレジットカードが選べます。オンラインや資料請求によるお申し込みもこちらから！ |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | keywords | おすすめ,人気,申し込み,JCB,JCBカード,ジェーシービーカード,クレジットカード,入会,資料請求,申込み,申込書,種類,オンライン入会 |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | referrer | unsafe-url |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | referrer | unsafe-url |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | viewport | width=device-width, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0 |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | format-detection | telephone=no |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | description | 旅行保険もついてくる！国内でも海外でも、メリット満載のJCBクレジットカードがおトク。JCBカードならメリットがたくさん。便利でおトクなJCBカードにぜひお申し込みください。 |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | keywords | |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | referrer | unsafe-url |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | viewport | width=device-width, user-scalable=no, minimum-scale=1.0, maximum-scale=1.0 |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | format-detection | telephone=no |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | description | いまだけもらえる、すてきなプレゼントや特典が満載のJCBクレジットカードのキャンペーン情報はこちら。この時期だけのおトクな新規入会キャンペーンをスタンダード・法人カード・提携カードごとに一挙ご紹介。ぜひこのチャンスをお見逃しなく！ |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | keywords | 入会キャンペーン,キャンペーン,申込みキャンペーン,申込み,申し込み,JCB,クレジットカード,JCBカード,ジェーシービー,カード,新規入会 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.jcb.co.jp/ | X-UA-Compatible | IE=edge |
| www.jcb.co.jp/release/phishing_202105.html | X-UA-Compatible | IE=edge |
| www.jcb.co.jp/ordercard/?link_id=cojp_nav_ordercard | X-UA-Compatible | IE=edge |
| www.jcb.co.jp/why-jcb/?link_id=cojp_nav_why-jcb | X-UA-Compatible | IE=edge |
| www.jcb.co.jp/offers/?link_id=cojp_nav_offers | X-UA-Compatible | IE=edge |
Headings8.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- A large number headings (40.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Internal links9.1
- 12 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
Images9.9
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, April 2, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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