Nibbler SEO audit for www.nse-safety.com
Summary
Overall5.1
The overall score for this website.
Accessibility5.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience4.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology5.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:13 PM on May 8, 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.nse-safety.com/ | WELCOME TO NORTH SAFETY EQUIPMENT NEWS & EVENTS | H1 |
| www.nse-safety.com/ | Content on this page requires a newer version of Adobe Flash Player. | H4 |
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.nse-safety.com/ Not detected www.nse-safety.com/about.php Not detected www.nse-safety.com/product.php Not detected www.nse-safety.com/productbybrand.php Not detected www.nse-safety.com/news.php Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.nse-safety.com/ | Content-Type | text/html; charset=utf-8 |
| www.nse-safety.com/about.php | Content-Type | text/html; charset=utf-8 |
| www.nse-safety.com/product.php | Content-Type | text/html; charset=utf-8 |
| www.nse-safety.com/productbybrand.php | Content-Type | text/html; charset=utf-8 |
| www.nse-safety.com/news.php | Content-Type | text/html; charset=utf-8 |
Mobile2.6
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.nse-safety.com/ Not detected Not detected Not detected www.nse-safety.com/about.php Not detected Not detected Not detected www.nse-safety.com/product.php Not detected Not detected Not detected www.nse-safety.com/productbybrand.php Not detected Not detected Not detected www.nse-safety.com/news.php Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
- This website was found to use elements of Adobe Flash. Flash is commonly used to add interactivity or video to a website, but it can only be viewed on devices which have the Flash plugin. The Flash plugin is not available to many mobile phones and tablets so they cannot view Flash content. Additionally, web spiders like Google also have problems spidering Flash based content, so heavy use of Flash may not be good for SEO.
- Consider the use of Flash carefully. Where possible, change elements made in Flash for HTML equivalents. If this is not possible, try and provide a Flash alternative.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | - | www.nse-safety.com/css/styles.css |
| screen | - | - | www.nse-safety.com/css/nav-v.css |
| screen | - | - | www.nse-safety.com/css/website.css |
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content5.3
Rendering Chart...
- This website has an average of 85 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.nse-safety.com/ | 1245 | 83 |
| www.nse-safety.com/about.php | 1575 | 58 |
| www.nse-safety.com/product.php | 917 | 46 |
| www.nse-safety.com/productbybrand.php | 626 | 30 |
| www.nse-safety.com/news.php | 2567 | 206 |
Internal links5.6
- 80 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior6.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There is duplicate content on http://nse-safety.com and http://www.nse-safety.com. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Images9.6
13% of images have a clearly defined size
11 images are being resized by the browser
- Most images (87.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Freshness10.0
Last updated May 2, 2024
- It looks like this website was last updated on Thursday, May 2, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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