Nibbler SEO audit for www.partydelights.co.uk
Summary
Overall9.3
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 6:01 AM on May 9, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider shortening long anchor text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Images7.4
77% of images have a clearly defined size
31 images are being resized by the browser
- Some images (23.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.partydelights.co.uk/ unknown www.partydelights.co.uk/party-supplies unknown www.partydelights.co.uk/sale unknown www.partydelights.co.uk/kids-party/bluey-party-supplies unknown www.partydelights.co.uk/kids-party unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 31 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.5
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.partydelights.co.uk/kids-party .background-image-663c12a412e28 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/21_FANC1470a_011r.jpg);}.background-image-663c12a4379f7 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/21_FANC1470a_011r.jpg);} www.partydelights.co.uk/ www.partydelights.co.uk/kids-party .background-image-663c12a412e3c {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/21_FANC1470a_011r-mb.jpg);}.background-image-663c12a437a07 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/21_FANC1470a_011r-mb.jpg);} www.partydelights.co.uk/ www.partydelights.co.uk/graduation .background-image-663c12a434537 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/Debs_banner_1.jpg);}.background-image-663c12a437aab {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/Debs_banner_1.jpg);} www.partydelights.co.uk/ www.partydelights.co.uk/graduation .background-image-663c12a434542 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/Debs-banner-2v2.jpg);}.background-image-663c12a437ab4 {background-image: url(https://www.partydelights.co.uk/media/wysiwyg/SLIDERS/Debs-banner-2v2.jpg);} www.partydelights.co.uk/
- Consider shortening long anchor text.
- 70 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings9.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.9
Rendering Chart...
- This website has an average of 1,503 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.partydelights.co.uk/ | 13063 | 1584 |
| www.partydelights.co.uk/party-supplies | 13874 | 1692 |
| www.partydelights.co.uk/sale | 9519 | 1014 |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | 10036 | 1108 |
| www.partydelights.co.uk/kids-party | 15983 | 2118 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://partydelights.co.uk to http://www.partydelights.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Party Supplies & Fancy Dress | Party Delights
www.partydelights.co.uk/
Party Delights is one the leading party supplies & fancy dress companies based in the UK & Ireland. Shop party decorations, balloons & much more!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.partydelights.co.uk/ | title | Party Supplies & Fancy Dress | Party Delights |
| www.partydelights.co.uk/ | description | Party Delights is one the leading party supplies & fancy dress companies based in the UK & Ireland. Shop party decorations, balloons & much more! |
| www.partydelights.co.uk/ | robots | INDEX,FOLLOW |
| www.partydelights.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.partydelights.co.uk/ | format-detection | telephone=no |
| www.partydelights.co.uk/ | theme-color | #ffffff |
| www.partydelights.co.uk/party-supplies | title | Party Supplies | Decorations & Tableware | Party Delights |
| www.partydelights.co.uk/party-supplies | description | Shop party supplies for every occasion including decorations, balloons & tableware across 100s of themes. Find everything for kids’ birthday parties & adult celebrations. |
| www.partydelights.co.uk/party-supplies | robots | INDEX,FOLLOW |
| www.partydelights.co.uk/party-supplies | viewport | width=device-width, initial-scale=1 |
| www.partydelights.co.uk/party-supplies | format-detection | telephone=no |
| www.partydelights.co.uk/party-supplies | theme-color | #ffffff |
| www.partydelights.co.uk/sale | title | Clearance Sale | Cheap Party Supplies | Party Delights |
| www.partydelights.co.uk/sale | description | Shop our sale to find bargain party essentials! Find discounted decorations, tableware, balloons, seasonal party items & cheap fancy dress costumes for the whole family. |
| www.partydelights.co.uk/sale | robots | INDEX,FOLLOW |
| www.partydelights.co.uk/sale | viewport | width=device-width, initial-scale=1 |
| www.partydelights.co.uk/sale | format-detection | telephone=no |
| www.partydelights.co.uk/sale | theme-color | #ffffff |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | title | Bluey Party Supplies | Bluey Balloon | Party Delights |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | description | Make it the best birthday ever with our licensed Bluey party supplies. Find Bluey balloons, tableware, costumes, party bags & much more. Order online today. |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | robots | INDEX,FOLLOW |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | viewport | width=device-width, initial-scale=1 |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | format-detection | telephone=no |
| www.partydelights.co.uk/kids-party/bluey-party-supplies | theme-color | #ffffff |
| www.partydelights.co.uk/kids-party | title | Kids' Party Supplies | Party Delights |
| www.partydelights.co.uk/kids-party | description | Shop kids’ party supplies, including balloons, decorations & tableware in a wide range of themes & colours. Find the latest trending themes. Next day delivery. |
| www.partydelights.co.uk/kids-party | robots | INDEX,FOLLOW |
| www.partydelights.co.uk/kids-party | viewport | width=device-width, initial-scale=1 |
| www.partydelights.co.uk/kids-party | format-detection | telephone=no |
| www.partydelights.co.uk/kids-party | theme-color | #ffffff |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, May 1, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/1/24 | www.partydelights.co.uk/.../logo.svg | Last modified header |
| 5/1/24 | www.partydelights.co.uk/.../styles-m.min.css | Last modified header |
| 5/1/24 | www.partydelights.co.uk/.../adyen.min.css | Last modified header |
| 5/1/24 | www.partydelights.co.uk/.../tooltipster.min.css | Last modified header |
| 5/1/24 | www.partydelights.co.uk/.../styles-l.min.css | Last modified header |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |