Nibbler SEO audit for www.sirva.com
Summary
Overall8.7
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:23 PM on May 8, 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Consider shortening long anchor text. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Freshness2.9
Last updated May 31, 2023
- It looks like this website was last updated on Wednesday, May 31, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Headings6.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links7.7
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.sirva.com/.../branding-mobility-for-success Tuesday, May 7, 2024 Conversations With Mobility Leaders: Branding Mobility for Organizational Success by Sirva Communications www.sirva.com/ www.sirva.com/.../webinar-replay-creating-a-strategic-brand-for-your-mobility-program Monday, April 29, 2024 Webinar Replay: Creating a Strategic Brand for Your Mobility Program by Sirva Communications www.sirva.com/ www.sirva.com/.../how-baltimore-s-francis-scott-key-bridge-collapse-affects-relocation Friday, April 12, 2024 HOW BALTIMORE’S FRANCIS SCOTT KEY BRIDGE COLLAPSE AFFECTS RELOCATION by Sirva Communications www.sirva.com/
- Consider shortening long anchor text.
- 28 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.8
Rendering Chart...
- This website has an average of 322 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.sirva.com/ | 4677 | 593 |
| www.sirva.com/support/contact-us | 1244 | 181 |
| www.sirva.com/company/about-us | 3564 | 509 |
| www.sirva.com/learning-center?type=events | 1663 | 202 |
| www.sirva.com/login | 1001 | 125 |
Meta tags8.4
This is how this website will look in Google search listings:
SIRVA Worldwide Relocation & Moving Services
www.sirva.com/
SIRVA is a leading global moving and relocation services provider offering solutions for relocation programs of any size, frequency and complexity.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.sirva.com/ | viewport | width=device-width, initial-scale=1 |
| www.sirva.com/ | facebook-domain-verification | xu3wa2wme4vsn01imxbm12n9jwxzi0 |
| www.sirva.com/ | generator | Sitefinity 12.0.7037.0 PU |
| www.sirva.com/ | description | SIRVA is a leading global moving and relocation services provider offering solutions for relocation programs of any size, frequency and complexity. |
| www.sirva.com/support/contact-us | viewport | width=device-width, initial-scale=1 |
| www.sirva.com/support/contact-us | generator | Sitefinity 12.0.7037.0 PU |
| www.sirva.com/support/contact-us | description | Contact us to learn more about our products and services, and get answers to your questions. We look forward to speaking with you! |
| www.sirva.com/company/about-us | viewport | width=device-width, initial-scale=1 |
| www.sirva.com/company/about-us | generator | Sitefinity 12.0.7037.0 PU |
| www.sirva.com/company/about-us | description | The premier global moving and relocation service provider, SIRVA offers solutions that align with corporate priorities, industry leading technology and global expertise. |
| www.sirva.com/learning-center?type=events | viewport | width=device-width, initial-scale=1 |
| www.sirva.com/learning-center?type=events | generator | Sitefinity 12.0.7037.0 PU |
| www.sirva.com/login | viewport | width=device-width, initial-scale=1 |
| www.sirva.com/login | generator | Sitefinity 12.0.7037.0 PU |
| www.sirva.com/login | description | Log in to SIRVA Connect to access integral data, documents and reports at every step of the relocation experience. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.sirva.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.sirva.com/support/contact-us | X-UA-Compatible | IE=edge,chrome=1 |
| www.sirva.com/company/about-us | X-UA-Compatible | IE=edge,chrome=1 |
| www.sirva.com/learning-center?type=events | X-UA-Compatible | IE=edge,chrome=1 |
| www.sirva.com/login | X-UA-Compatible | IE=edge,chrome=1 |
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.sirva.com/learning-center?type=events www.sirva.com/learning-center/
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://sirva.com to http://www.sirva.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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