Nibbler SEO audit for www.theherbert.org
Summary
Overall8.0
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:59 PM on May 9, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Server behavior5.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://theherbert.org to http://www.theherbert.org. This is ideal.
URL format6.4
3 URLs are less than ideal
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings6.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags6.8
This is how this website will look in Google search listings:
Home - The Herbert Art Gallery & Museum
www.theherbert.org/
Home to Coventry's Art, Culture & Heritage. Explore our temporary art exhibitions or delve into the city's rich social history.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.theherbert.org/ | description | Home to Coventry's Art, Culture & Heritage. Explore our temporary art exhibitions or delve into the city's rich social history. |
| www.theherbert.org/ | keywords | home |
| www.theherbert.org/ | viewport | user-scalable=no, initial-scale=1.0, maximum-scale=1.0, width=device-width |
| www.theherbert.org/ | msapplication-tilecolor | #da532c |
| www.theherbert.org/ | theme-color | #ffffff |
| www.theherbert.org/ | generator | lmsitestarterduke Build 8.0.339.7679 |
| www.theherbert.org/cookiepolicy.aspx | viewport | user-scalable=no, initial-scale=1.0, maximum-scale=1.0, width=device-width |
| www.theherbert.org/cookiepolicy.aspx | msapplication-tilecolor | #da532c |
| www.theherbert.org/cookiepolicy.aspx | theme-color | #ffffff |
| www.theherbert.org/cookiepolicy.aspx | generator | lmsitestarterduke Build 8.0.339.7679 |
| www.theherbert.org/default.aspx | description | Home to Coventry's Art, Culture & Heritage. Explore our temporary art exhibitions or delve into the city's rich social history. |
| www.theherbert.org/default.aspx | keywords | home |
| www.theherbert.org/default.aspx | viewport | user-scalable=no, initial-scale=1.0, maximum-scale=1.0, width=device-width |
| www.theherbert.org/default.aspx | msapplication-tilecolor | #da532c |
| www.theherbert.org/default.aspx | theme-color | #ffffff |
| www.theherbert.org/default.aspx | generator | lmsitestarterduke Build 8.0.339.7679 |
| www.theherbert.org/news | viewport | user-scalable=no, initial-scale=1.0, maximum-scale=1.0, width=device-width |
| www.theherbert.org/news | msapplication-tilecolor | #da532c |
| www.theherbert.org/news | theme-color | #ffffff |
| www.theherbert.org/news | generator | lmsitestarterduke Build 8.0.339.7679 |
| www.theherbert.org/visiting/default.aspx | description | There's so much to see you'll discover something new every time you visit. |
| www.theherbert.org/visiting/default.aspx | viewport | user-scalable=no, initial-scale=1.0, maximum-scale=1.0, width=device-width |
| www.theherbert.org/visiting/default.aspx | msapplication-tilecolor | #da532c |
| www.theherbert.org/visiting/default.aspx | theme-color | #ffffff |
| www.theherbert.org/visiting/default.aspx | generator | lmsitestarterduke Build 8.0.339.7679 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.theherbert.org/ | X-UA-Compatible | IE=edge |
| www.theherbert.org/cookiepolicy.aspx | X-UA-Compatible | IE=edge |
| www.theherbert.org/default.aspx | X-UA-Compatible | IE=edge |
| www.theherbert.org/news | X-UA-Compatible | IE=edge |
| www.theherbert.org/visiting/default.aspx | X-UA-Compatible | IE=edge |
Amount of content8.7
Rendering Chart...
- This website has an average of 485 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.theherbert.org/ | 4082 | 592 |
| www.theherbert.org/cookiepolicy.aspx | 2387 | 379 |
| www.theherbert.org/default.aspx | 4082 | 592 |
| www.theherbert.org/news | 2843 | 401 |
| www.theherbert.org/visiting/default.aspx | 2994 | 460 |
Internal links9.1
- 2 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 21 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated May 9, 2024
- It looks like this website was last updated on Thursday, May 9, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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