Nibbler SEO audit for zincgroup.com
Summary
Overall7.2
The overall score for this website.
Accessibility7.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:27 AM on May 9, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL www.pm.zincgroup.com/ Read more zincgroup.com/whatweoffer www.msc.zincgroup.com/ Read more zincgroup.com/whatweoffer www.rm.zincgroup.com/ Read more zincgroup.com/whatweoffer
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 28 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior3.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There is duplicate content on http://www.zincgroup.com and http://zincgroup.com. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Headings3.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- A large number headings (23.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| zincgroup.com/ | There’s so much we can offer your business. | H2 |
| zincgroup.com/ | Trends | H2 |
| zincgroup.com/ | Zinc Innovation Shout - January | H4 |
| zincgroup.com/ | Zinc Innovation Shout - December | H4 |
| zincgroup.com/ | See All News | H4 |
| zincgroup.com/whatweoffer | Promotional Marketing | H4 |
| zincgroup.com/whatweoffer | Marketing Supply Chain | H4 |
| zincgroup.com/whatweoffer | Entertainment Marketing | H4 |
| zincgroup.com/whatweoffer | Relationship Marketing | H4 |
| zincgroup.com/news | Zinc Innovation Shout - January | H4 |
| zincgroup.com/news | Zinc Innovation Shout - December | H4 |
| zincgroup.com/news | Zinc Innovation Shout - November | H4 |
| zincgroup.com/news | Zinc Innovation Shout - October | H4 |
| zincgroup.com/news | Zinc Innovation Shout - September | H4 |
| zincgroup.com/news | Zinc Innovation Shout - August | H4 |
| zincgroup.com/news | Zinc Innovation Shout - July | H4 |
| zincgroup.com/news | Zinc Innovation Shout - June | H4 |
| zincgroup.com/news | Zinc Innovation Shout - May | H4 |
| zincgroup.com/news | Zinc Innovation Shout - April | H4 |
| zincgroup.com/AboutUs | Our History | H2 |
| zincgroup.com/AboutUs | Our Values | H2 |
| zincgroup.com/AboutUs | We're naturally ...curious | H2 |
| zincgroup.com/AboutUs | We and share | H2 |
| zincgroup.com/AboutUs | We're ALL in | H2 |
| zincgroup.com/AboutUs | We'll have some SERIOUS | H2 |
| zincgroup.com/AboutUs | We slp well at night | H2 |
| zincgroup.com/AboutUs | International Affiliations | H2 |
| zincgroup.com/AboutUs | About Prominate | H4 |
| zincgroup.com/AboutUs | About IPPAG | H4 |
| zincgroup.com/JoinTheTeam | Open Positions (0) | H2 |
| zincgroup.com/JoinTheTeam | Our Culture | H4 |
| zincgroup.com/JoinTheTeam | Benefits & Perks | H4 |
| zincgroup.com/JoinTheTeam | Development | H4 |
| zincgroup.com/JoinTheTeam | Our Global Community | H4 |
| zincgroup.com/JoinTheTeam | My Wellness | H4 |
| zincgroup.com/JoinTheTeam | Join the Team | H4 |
Freshness5.7
Last updated January 12, 2024
- It looks like this website was last updated on Friday, January 12, 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 1/12/24 | zincgroup.com/ | Body text |
| 1/12/24 | zincgroup.com/ | Body text |
| 1/12/24 | zincgroup.com/news | Body text |
| 11/9/23 | zincgroup.com/news | Body text |
| 7/1/23 | zincgroup.com/news | Body text |
| 6/1/23 | zincgroup.com/news | Body text |
| 5/1/23 | zincgroup.com/news | Body text |
| 4/1/23 | zincgroup.com/news | Body text |
| 8/11/22 | zincgroup.com/content/.../zinc-arrow.svg | Last modified header |
| 8/11/22 | zincgroup.com/content/.../ZincLogo.jpg | Last modified header |
| 8/11/22 | zincgroup.com/lib/.../bootstrap.min.css | Last modified header |
| 8/11/22 | zincgroup.com/lib/.../font-awesome.css | Last modified header |
| 8/11/22 | zincgroup.com/.../font-awesome.min.css | Last modified header |
| 8/11/22 | zincgroup.com/.../bootstrap-select.css | Last modified header |
| 8/11/22 | zincgroup.com/lib/.../fileinput.css | Last modified header |
Amount of content8.1
Rendering Chart...
- This website has an average of 387 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| zincgroup.com/ | 1003 | 129 |
| zincgroup.com/whatweoffer | 2356 | 316 |
| zincgroup.com/news | 1820 | 262 |
| zincgroup.com/AboutUs | 3978 | 629 |
| zincgroup.com/JoinTheTeam | 3689 | 600 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Zinc Group
zincgroup.com/
Connecting brands with people
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| zincgroup.com/ | viewport | width=device-width |
| zincgroup.com/ | description | Connecting brands with people |
| zincgroup.com/whatweoffer | viewport | width=device-width |
| zincgroup.com/whatweoffer | description | Connecting brands with people |
| zincgroup.com/news | viewport | width=device-width |
| zincgroup.com/news | description | Connecting brands with people |
| zincgroup.com/AboutUs | viewport | width=device-width |
| zincgroup.com/AboutUs | description | Connecting brands with people |
| zincgroup.com/JoinTheTeam | viewport | width=device-width |
| zincgroup.com/JoinTheTeam | description | Connecting brands with people |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
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