Nibbler SEO audit for www.bnyhny.com
Summary
Overall7.9
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:03 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.bnyhny.com/ | Estee Lauder Double Wear Stay-in-Place Makeup, 2C3 Fresco, 30 ml (Model: 027131969686) | H2 |
| www.bnyhny.com/ | Estee Lauder Daywear Multi Protection Anti Oxidant Creme SPF 15 for Unisex, 1.7 Ounce | H2 |
| www.bnyhny.com/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/ | L’Oreal Paris Skincare Age Perfect Cream Cleanser, Gentle Daily Cleanser for Softer and Smoother Skin, Makeup Remover, Face Wash for All Skin Types, 5 fl. oz | H2 |
| www.bnyhny.com/ | L’Oreal Paris Skincare Revitalift Triple Power Anti-Aging Eye Cream, Under Eye Treatment, with Pro Retinol, Hyaluronic Acid & Vitamin C to reduce wrinkles, de-puff and brighten skin, 0.5 fl. oz. | H2 |
| www.bnyhny.com/ | L’Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Face Serum, to Hydrate, Visibly Plump Skin, & Reduce Wrinkles, Fragrance Free 1 oz | H2 |
| www.bnyhny.com/ | L’Oreal Paris Revitalift 12% Pure Vitamin C Serum, Vitamin E, Salicylic Acid, Moisturizing, Smoothing & Brightening, Non Greasy + Moisturizer Sample | H2 |
| www.bnyhny.com/ | Estee Lauder Double Wear Stay-in-Place Makeup, 2C3 Fresco, 30 ml (Model: 027131969686) | H2 |
| www.bnyhny.com/ | Estee Lauder Daywear Multi Protection Anti Oxidant Creme SPF 15 for Unisex, 1.7 Ounce | H2 |
| www.bnyhny.com/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/product-links/ | Estee Lauder Double Wear Stay-in-Place Makeup, 2C3 Fresco, 30 ml (Model: 027131969686) | H2 |
| www.bnyhny.com/product-links/ | Estee Lauder Daywear Multi Protection Anti Oxidant Creme SPF 15 for Unisex, 1.7 Ounce | H2 |
| www.bnyhny.com/product-links/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/product-links/ | Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, Unisex, 1.7 Oz | H2 |
| www.bnyhny.com/product-links/ | L’Oreal Paris Skincare Age Perfect Cream Cleanser, Gentle Daily Cleanser for Softer and Smoother Skin, Makeup Remover, Face Wash for All Skin Types, 5 fl. oz | H2 |
| www.bnyhny.com/product-links/ | L’Oreal Paris Skincare Revitalift Triple Power Anti-Aging Eye Cream, Under Eye Treatment, with Pro Retinol, Hyaluronic Acid & Vitamin C to reduce wrinkles, de-puff and brighten skin, 0.5 fl. oz. | H2 |
| www.bnyhny.com/product-links/ | L’Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Face Serum, to Hydrate, Visibly Plump Skin, & Reduce Wrinkles, Fragrance Free 1 oz | H2 |
| www.bnyhny.com/product-links/ | L’Oreal Paris Revitalift 12% Pure Vitamin C Serum, Vitamin E, Salicylic Acid, Moisturizing, Smoothing & Brightening, Non Greasy + Moisturizer Sample | H2 |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bnyhny.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=no |
| www.bnyhny.com/ | google-site-verification | 2sU3oJPA2DylVrcgv3JM9jE4JsTaJe2GPV8NSmDuy1A |
| www.bnyhny.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bnyhny.com/ | twitter:card | summary_large_image |
| www.bnyhny.com/ | twitter:label1 | Est. reading time |
| www.bnyhny.com/ | twitter:data1 | 1 minute |
| www.bnyhny.com/ | generator | WordPress 6.1.6 |
| www.bnyhny.com/ | generator | WooCommerce 7.5.1 |
| www.bnyhny.com/ | generator | Site Kit by Google 1.107.0 |
| www.bnyhny.com/ | theme-color | #f5f6fa |
| www.bnyhny.com/ | msapplication-navbutton-color | #f5f6fa |
| www.bnyhny.com/ | apple-mobile-web-app-status-bar-style | #f5f6fa |
| www.bnyhny.com/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.bnyhny.com/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.bnyhny.com/ | generator | Elementor 3.20.2; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.bnyhny.com/ | msapplication-tileimage | https://www.bnyhny.com/wp-content/uploads/2023/04/cropped-Artboard-8-2-270x270.png |
| www.bnyhny.com/product-links/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=no |
| www.bnyhny.com/product-links/ | google-site-verification | 2sU3oJPA2DylVrcgv3JM9jE4JsTaJe2GPV8NSmDuy1A |
| www.bnyhny.com/product-links/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bnyhny.com/product-links/ | twitter:card | summary_large_image |
| www.bnyhny.com/product-links/ | twitter:label1 | Est. reading time |
| www.bnyhny.com/product-links/ | twitter:data1 | 1 minute |
| www.bnyhny.com/product-links/ | generator | WordPress 6.1.6 |
| www.bnyhny.com/product-links/ | generator | WooCommerce 7.5.1 |
| www.bnyhny.com/product-links/ | generator | Site Kit by Google 1.107.0 |
| www.bnyhny.com/product-links/ | theme-color | #f5f6fa |
| www.bnyhny.com/product-links/ | msapplication-navbutton-color | #f5f6fa |
| www.bnyhny.com/product-links/ | apple-mobile-web-app-status-bar-style | #f5f6fa |
| www.bnyhny.com/product-links/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.bnyhny.com/product-links/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.bnyhny.com/product-links/ | generator | Elementor 3.20.2; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.bnyhny.com/product-links/ | msapplication-tileimage | https://www.bnyhny.com/wp-content/uploads/2023/04/cropped-Artboard-8-2-270x270.png |
| www.bnyhny.com/beauty/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=no |
| www.bnyhny.com/beauty/ | google-site-verification | 2sU3oJPA2DylVrcgv3JM9jE4JsTaJe2GPV8NSmDuy1A |
| www.bnyhny.com/beauty/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bnyhny.com/beauty/ | twitter:card | summary_large_image |
| www.bnyhny.com/beauty/ | twitter:label1 | Est. reading time |
| www.bnyhny.com/beauty/ | twitter:data1 | 1 minute |
| www.bnyhny.com/beauty/ | generator | WordPress 6.1.6 |
| www.bnyhny.com/beauty/ | generator | WooCommerce 7.5.1 |
| www.bnyhny.com/beauty/ | generator | Site Kit by Google 1.107.0 |
| www.bnyhny.com/beauty/ | theme-color | #f5f6fa |
| www.bnyhny.com/beauty/ | msapplication-navbutton-color | #f5f6fa |
| www.bnyhny.com/beauty/ | apple-mobile-web-app-status-bar-style | #f5f6fa |
| www.bnyhny.com/beauty/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.bnyhny.com/beauty/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.bnyhny.com/beauty/ | generator | Elementor 3.20.2; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.bnyhny.com/beauty/ | msapplication-tileimage | https://www.bnyhny.com/wp-content/uploads/2023/04/cropped-Artboard-8-2-270x270.png |
| www.bnyhny.com/bath-body/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=no |
| www.bnyhny.com/bath-body/ | google-site-verification | 2sU3oJPA2DylVrcgv3JM9jE4JsTaJe2GPV8NSmDuy1A |
| www.bnyhny.com/bath-body/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bnyhny.com/bath-body/ | twitter:card | summary_large_image |
| www.bnyhny.com/bath-body/ | twitter:label1 | Est. reading time |
| www.bnyhny.com/bath-body/ | twitter:data1 | 1 minute |
| www.bnyhny.com/bath-body/ | generator | WordPress 6.1.6 |
| www.bnyhny.com/bath-body/ | generator | WooCommerce 7.5.1 |
| www.bnyhny.com/bath-body/ | generator | Site Kit by Google 1.107.0 |
| www.bnyhny.com/bath-body/ | theme-color | #f5f6fa |
| www.bnyhny.com/bath-body/ | msapplication-navbutton-color | #f5f6fa |
| www.bnyhny.com/bath-body/ | apple-mobile-web-app-status-bar-style | #f5f6fa |
| www.bnyhny.com/bath-body/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.bnyhny.com/bath-body/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.bnyhny.com/bath-body/ | generator | Elementor 3.20.2; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.bnyhny.com/bath-body/ | msapplication-tileimage | https://www.bnyhny.com/wp-content/uploads/2023/04/cropped-Artboard-8-2-270x270.png |
| www.bnyhny.com/fragrance/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=5.0, minimum-scale=1.0, user-scalable=no |
| www.bnyhny.com/fragrance/ | google-site-verification | 2sU3oJPA2DylVrcgv3JM9jE4JsTaJe2GPV8NSmDuy1A |
| www.bnyhny.com/fragrance/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.bnyhny.com/fragrance/ | twitter:card | summary_large_image |
| www.bnyhny.com/fragrance/ | twitter:label1 | Est. reading time |
| www.bnyhny.com/fragrance/ | twitter:data1 | 1 minute |
| www.bnyhny.com/fragrance/ | generator | WordPress 6.1.6 |
| www.bnyhny.com/fragrance/ | generator | WooCommerce 7.5.1 |
| www.bnyhny.com/fragrance/ | generator | Site Kit by Google 1.107.0 |
| www.bnyhny.com/fragrance/ | theme-color | #f5f6fa |
| www.bnyhny.com/fragrance/ | msapplication-navbutton-color | #f5f6fa |
| www.bnyhny.com/fragrance/ | apple-mobile-web-app-status-bar-style | #f5f6fa |
| www.bnyhny.com/fragrance/ | google-adsense-platform-account | ca-host-pub-2644536267352236 |
| www.bnyhny.com/fragrance/ | google-adsense-platform-domain | sitekit.withgoogle.com |
| www.bnyhny.com/fragrance/ | generator | Elementor 3.20.2; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-swap |
| www.bnyhny.com/fragrance/ | msapplication-tileimage | https://www.bnyhny.com/wp-content/uploads/2023/04/cropped-Artboard-8-2-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.bnyhny.com/ | X-UA-Compatible | IE=edge |
| www.bnyhny.com/product-links/ | X-UA-Compatible | IE=edge |
| www.bnyhny.com/beauty/ | X-UA-Compatible | IE=edge |
| www.bnyhny.com/bath-body/ | X-UA-Compatible | IE=edge |
| www.bnyhny.com/fragrance/ | X-UA-Compatible | IE=edge |
Amount of content7.0
Rendering Chart...
- This website has an average of 289 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.bnyhny.com/ | 2907 | 446 |
| www.bnyhny.com/product-links/ | 373 | 43 |
| www.bnyhny.com/beauty/ | 4625 | 729 |
| www.bnyhny.com/bath-body/ | 680 | 93 |
| www.bnyhny.com/fragrance/ | 928 | 135 |
Images8.7
55% of images have a clearly defined size
61 images are being resized by the browser
- Some images (45.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL project.mercurytheme.com/.../AdobeStock_211594065-scaled-1.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 61 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Beauty Tips - Skincare Advice - Products Reviews - BNYHNY | This title appears to be overly complex. Consider a more meaningful title |
| Product Links - Bnyhny | OK |
| Beauty - Bnyhny | OK |
| Bath & Body - Bnyhny | OK |
| Fragrance - Bnyhny | OK |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bnyhny.com to http://www.bnyhny.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 20, 2024
- It looks like this website was last updated on Wednesday, March 20, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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