Nibbler SEO audit for www.experian.com
Summary
Overall9.4
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 6:21 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Images6.4
46% of images have a clearly defined size
30 images are being resized by the browser
- Most images (54.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 30 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format7.6
2 URLs are less than ideal
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.experian.com/help/login.html html www.experian.com/fraud/center.html html
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links9.2
- 29 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.5
Rendering Chart...
- This website has an average of 1,267 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.experian.com/ | 10371 | 1711 |
| www.experian.com/help/login.html | 3372 | 542 |
| www.experian.com/help/ | 5525 | 892 |
| www.experian.com/fraud/center.html | 15537 | 2537 |
| www.experian.com/reportaccess/ | 4052 | 654 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://experian.com to http://www.experian.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Check Your Free Credit Report & FICO® Score - Experian
www.experian.com/
Experian is committed to helping you protect, understand, and improve your credit. Start with your free Experian credit report and FICO® score.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.experian.com/ | viewport | width=device-width,initial-scale=1 |
| www.experian.com/ | description | Experian is committed to helping you protect, understand, and improve your credit. Start with your free Experian credit report and FICO® score. |
| www.experian.com/ | p:domain_verify | 9dcb10fce05166d8b8e3d08dddcf847e |
| www.experian.com/ | google-site-verification | xM7wtpyNPD6pCA2MrxhORg16xTdJ8oBeqdQs3InMkT8 |
| www.experian.com/help/login.html | viewport | width=device-width,initial-scale=1 |
| www.experian.com/help/login.html | description | Log in to access your Free Report and FICO Score, Identity Theft Monitoring, and Experian Boost, with access to Disputes and other support options. |
| www.experian.com/help/login.html | spkw | experian, log in, login, sign in |
| www.experian.com/help/ | viewport | width=device-width,initial-scale=1 |
| www.experian.com/help/ | description | Take action, get access and get help with credit report disputes, security freezes, fraud alerts, denied credit and credit advice. |
| www.experian.com/help/ | spkw | assistance, help, support |
| www.experian.com/fraud/center.html | viewport | width=device-width,initial-scale=1 |
| www.experian.com/fraud/center.html | description | Add a fraud alert to your credit report to help protect your credit information if you are a victim of identity theft. |
| www.experian.com/fraud/center.html | spkw | active duty alert (1 year),add active duty alert (1 year),add extended fraud victim alert (7 years),add initial security alert (90 days),block credit,credit block,credit fraud alert,experian 90 day alert,experian active duty alert,experian fraud alert,extended fraud victim alert (7 years),fraud alert,how to remove a fraud alert,how to report credit fraud,initial security alert (90 days),remove fraud alert,report credit fraud,request fraud alert,social security fraud alert |
| www.experian.com/reportaccess/ | viewport | width=device-width,initial-scale=1 |
| www.experian.com/reportaccess/ | description | Access your credit report if you have experienced an adverse action within the last 60 days. |
| www.experian.com/reportaccess/ | spkw | adverse, denied, decline, refuse, access |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.experian.com/ | X-UA-Compatible | IE=edge |
| www.experian.com/help/login.html | X-UA-Compatible | IE=edge |
| www.experian.com/help/ | X-UA-Compatible | IE=edge |
| www.experian.com/fraud/center.html | X-UA-Compatible | IE=edge |
| www.experian.com/reportaccess/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 10, 2024
- It looks like this website was last updated on Wednesday, April 10, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/10/24 | www.experian.com/ | Last modified header |
| 4/10/24 | www.experian.com/help/login.html | Last modified header |
| 4/10/24 | www.experian.com/help/ | Last modified header |
| 4/10/24 | www.experian.com/fraud/center.html | Last modified header |
| 4/10/24 | www.experian.com/reportaccess/ | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |