Nibbler SEO audit for www.mayoclinic.org
Summary
Overall9.3
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience10.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology10.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:24 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
- Consider shortening long anchor text. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Analytics2.0
20% of pages use analytics
Multiple Analytics Solutions
- 20.0% of this website is using some form of analytics software but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
| Coremetrics |
Amount of content9.6
Rendering Chart...
- This website has an average of 1,077 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.mayoclinic.org/ | 6465 | 919 |
| www.mayoclinic.org/about-mayo-clinic | 10801 | 1568 |
| www.mayoclinic.org/patient-centered-care | 9394 | 1421 |
| www.mayoclinic.org/appointments | 4277 | 584 |
| www.mayoclinic.org/appointments/find-a-doctor | 6551 | 895 |
Internal links9.9
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.mayoclinichealthsystem.org/providers Mayo Clinic Health System Providers Mayo Clinic Health System is a family of clinics, hospitals, and other health care facilities with located in 44 communities in southern Minnesota, western Wisconsin and northeastern Iowa. Our providers bring the knowledge and expertise of Mayo Clinic to these communities and many surrounding areas to ensure our patients receive world-class health care close to home. Patients have access to a full spectrum of health care options — with over 100 medical and surgical services and specialties available throughout the system. Find a Mayo Clinic Health System provider www.mayoclinic.org/appointments/find-a-doctor communityhealth.mayoclinic.org/care-team Primary Care in Rochester and Kasson Our primary care providers have expertise in Family Medicine, Internal Medicine and Pediatric and Adolescent Medicine. Services include: preventive exams and screenings, well-child exams, pregnancy and behavioral health care, as well as management of chronic conditions and treatment of minor illnesses. Search for a care team member www.mayoclinic.org/appointments/find-a-doctor
- Consider shortening long anchor text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://mayoclinic.org to http://www.mayoclinic.org. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Top-ranked Hospital in the Nation - Mayo Clinic
www.mayoclinic.org/
Mayo Clinic is a top-ranked hospital in the U.S., with campuses in Arizona, Florida, and Minnesota
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 26, 2024
- It looks like this website was last updated on Tuesday, March 26, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |