This test checks an organisation's website to see if it uses a recognised analytics solution.
Analytics is an important tool in maintaining a good website. Modern analytics solutions give a site owner a wealth of information about their site, often for free. In order to make the best of a site, analytics is invaluable.
We currently detect the following common analytics solutions:
Sign up for an analytics account (we use Google Analytics because it's fully featured and free) and make sure the tracking code is included on every page of the website.
This could be because its not one of the common solutions that we test for. The ones we currently test for are:
Your analytics plugin may not be configured correctly or isn't on every page of the site. We only test for 5 pages and it may be that the 5 pages tested don't have analytics on them. We recommend having an analytics solution on every page of your site.
All business website pages are using a recognised analytics solution.
Some business website pages are using a recognised analytics solution.
No business website pages are using a recognised analytics solution.