Twitter

This checks if an organisation has a Twitter account.

Why do we test for this?

The amount of activity about a website on Twitter, and other forms of social media, is a major factor in how well a website is marketed.

How do we test for this?

While testing the website, we scan all pages for links to Twitter. For each of the Twitter accounts we find, we find out the number of tweets that have been made and the number of followers it has.

In order to determine if any of the Twitter accounts that have been found are related to the website, we check the Twitter account's details to see if the website being tested is listed.

What can I do about it?

Create a company Twitter account for your website and make regular tweets. If you already have a Twitter account, but we are unable to detect it:

Score calculation

100%

This business has a Twitter account with over 2000 Tweets and 2000 followers.

40-100%

This business has a Twitter account with under 2000 Tweets and / or under 2000 followers

40%

This business has a Twitter account with no followers or Tweets.

0%

This business does not have a Twitter account.

This analysis is scored on a curve - a small increase in Tweets / followers has a greater impact on a low scoring business.