This tests how popular this website is, measuring the total monthly organic traffic.
This is a simple at-a-glance performance measurement of how popular a website is. It is particularly useful where more detailed information is not available (e.g. most organizations don't have access to their competitors analytics).
The Ahrefs API is used to gather this data.
The only way to improve this score is to be gradually improving the popularity of your website. Don't assume that websites must always score a perfect 10 for this test.