Nibbler SEO audit for group.jumia.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 3:28 PM on Apr 12, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print group.jumia.com/ Not detected group.jumia.com/about Not detected group.jumia.com/about/leadership Not detected group.jumia.com/about/locations Not detected group.jumia.com/business/marketplace Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links7.7
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.3
Rendering Chart...
- This website has an average of 401 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| group.jumia.com/ | 3495 | 535 |
| group.jumia.com/about | 2493 | 384 |
| group.jumia.com/about/leadership | 2193 | 336 |
| group.jumia.com/about/locations | 1456 | 220 |
| group.jumia.com/business/marketplace | 3482 | 530 |
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.group.jumia.com to http://group.jumia.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Jumia Expand Your Horizons | Jumia Group
group.jumia.com/
100% Africa, 100% Internet • Jumia builds a digital Africa, connecting Africans with each other, bringing consumer goods and services to all • View our platforms ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| group.jumia.com/ | viewport | width=device-width, initial-scale=1 |
| group.jumia.com/ | twitter:card | summary_large_image |
| group.jumia.com/ | twitter:site | @Jumia_Group |
| group.jumia.com/ | twitter:image | undefinedimages/seo.png |
| group.jumia.com/ | twitter:creator | @Jumia_Group |
| group.jumia.com/ | description | 100% Africa, 100% Internet • Jumia builds a digital Africa, connecting Africans with each other, bringing consumer goods and services to all • View our platforms, career opportunities and business news |
| group.jumia.com/ | twitter:title | Jumia Expand Your Horizons | Jumia Group |
| group.jumia.com/ | twitter:description | 100% Africa, 100% Internet • Jumia builds a digital Africa, connecting Africans with each other, bringing consumer goods and services to all • View our platforms, career opportunities and business news |
| group.jumia.com/about | viewport | width=device-width, initial-scale=1 |
| group.jumia.com/about | twitter:card | summary_large_image |
| group.jumia.com/about | twitter:site | @Jumia_Group |
| group.jumia.com/about | twitter:image | undefinedimages/seo.png |
| group.jumia.com/about | twitter:creator | @Jumia_Group |
| group.jumia.com/about | description | Jumia is the leading pan-African e-commerce platform. Get to know more about us • What we do • Our Commitment • Locations |
| group.jumia.com/about | twitter:title | About Jumia Group | Get to know more about us | Jumia Group |
| group.jumia.com/about | twitter:description | Jumia is the leading pan-African e-commerce platform. Get to know more about us • What we do • Our Commitment • Locations |
| group.jumia.com/about/leadership | viewport | width=device-width, initial-scale=1 |
| group.jumia.com/about/leadership | twitter:card | summary_large_image |
| group.jumia.com/about/leadership | twitter:site | @Jumia_Group |
| group.jumia.com/about/leadership | twitter:image | undefinedimages/seo.png |
| group.jumia.com/about/leadership | twitter:creator | @Jumia_Group |
| group.jumia.com/about/leadership | description | Get to know our CEOs and Country Leaders • Founders • CEO • Group Heads |
| group.jumia.com/about/leadership | twitter:title | Jumia Leadership | Jumia Group |
| group.jumia.com/about/leadership | twitter:description | Get to know our CEOs and Country Leaders • Founders • CEO • Group Heads |
| group.jumia.com/about/locations | viewport | width=device-width, initial-scale=1 |
| group.jumia.com/about/locations | twitter:card | summary_large_image |
| group.jumia.com/about/locations | twitter:site | @Jumia_Group |
| group.jumia.com/about/locations | twitter:image | undefinedimages/seo.png |
| group.jumia.com/about/locations | twitter:creator | @Jumia_Group |
| group.jumia.com/about/locations | description | Find the List of all Jumia Locations in Africa. |
| group.jumia.com/about/locations | twitter:title | Jumia Group Locations | Jumia Group |
| group.jumia.com/about/locations | twitter:description | Find the List of all Jumia Locations in Africa. |
| group.jumia.com/business/marketplace | viewport | width=device-width, initial-scale=1 |
| group.jumia.com/business/marketplace | twitter:card | summary_large_image |
| group.jumia.com/business/marketplace | twitter:site | @Jumia_Group |
| group.jumia.com/business/marketplace | twitter:image | undefinedimages/seo.png |
| group.jumia.com/business/marketplace | twitter:creator | @Jumia_Group |
| group.jumia.com/business/marketplace | description | Discover Jumia Marketplace that helps connect millions of consumers and sellers in Africa • Buy on Jumia • Sell on Jumia • Become a J-Force Agent • Become an Affiliate & Influencer • Advertise on Jumia |
| group.jumia.com/business/marketplace | twitter:title | All about Jumia Marketplace | Jumia Group |
| group.jumia.com/business/marketplace | twitter:description | Discover Jumia Marketplace that helps connect millions of consumers and sellers in Africa • Buy on Jumia • Sell on Jumia • Become a J-Force Agent • Become an Affiliate & Influencer • Advertise on Jumia |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 7, 2024
- It looks like this website was last updated on Thursday, March 7, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 6/24/22 | group.jumia.com/ | Body text |
| 6/22/22 | group.jumia.com/ | Body text |
| 4/1/22 | group.jumia.com/ | Body text |
| 11/15/22 | group.jumia.com/ | Body text |
| 10/3/22 | group.jumia.com/ | Body text |
| 9/27/22 | group.jumia.com/ | Body text |
| 3/7/24 | group.jumia.com/ | Body text |
| 2/16/24 | group.jumia.com/ | Body text |
| 12/15/23 | group.jumia.com/.../j-group-white.d29b831.svg | Last modified header |
| 12/15/23 | group.jumia.com/.../j-group.67a6140.svg | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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