Nibbler SEO audit for kiwisafety.co.nz
Summary
Overall9.2
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:59 AM on Apr 26, 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Images7.2
31% of images have a clearly defined size
1 image is being resized by the browser
- Most images (69.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| kiwisafety.co.nz/ | Roof Rack | H1 |
| kiwisafety.co.nz/ | Roof Box | H2 |
| kiwisafety.co.nz/ | Roof Rack | H2 |
| kiwisafety.co.nz/ | Pallet Wrap | H2 |
| kiwisafety.co.nz/ | Pallet Jack | H2 |
| kiwisafety.co.nz/ | New Products | H2 |
| kiwisafety.co.nz/ | Cart: | H3 |
| kiwisafety.co.nz/ | Roof Rack For Raised Side Rails | H3 |
| kiwisafety.co.nz/ | Heavy Duty Universal Roof Rack | H3 |
| kiwisafety.co.nz/ | Roof Rack For Flush Roof Rail | H3 |
| kiwisafety.co.nz/ | Universal roof rack | H3 |
| kiwisafety.co.nz/ | Aluminium checker plate 1000 mm x 2000 mm | H3 |
| kiwisafety.co.nz/ | Chep Pallet Jack/Pallet Truck 4-Way Capacity: 2000 kg Width 550 mm | H3 |
| kiwisafety.co.nz/ | Pallet jack 2500kg width 685mm | H3 |
| kiwisafety.co.nz/ | Pallet Jack 2500kg width 550mm | H3 |
| kiwisafety.co.nz/ | Roof Box | H3 |
| kiwisafety.co.nz/ | Roof Box 400 L | H3 |
| kiwisafety.co.nz/ | Roof Cargo Boxes 730 L | H3 |
| kiwisafety.co.nz/ | Roof Box 500L | H3 |
| kiwisafety.co.nz/ | Door Canopy 1x2 meter | H3 |
| kiwisafety.co.nz/ | 48mm*100m Packaging Tape 72 rolls/box | H3 |
| kiwisafety.co.nz/ | Black pallet wrap 23 micro 500x300 M | H3 |
| kiwisafety.co.nz/ | Pallet Wrap 23 micron 500mmx400m(4.5KG) | H3 |
| kiwisafety.co.nz/ | LATEST BLOG | H3 |
| kiwisafety.co.nz/ | WHY OUR ROOF BOX IS BUDGET FRIENDLY | H4 |
| kiwisafety.co.nz/ | When installing a roof box | H4 |
| kiwisafety.co.nz/ | BETTER ROOF BOX INSTALLATION EXPERIENCE | H4 |
| kiwisafety.co.nz/ | Our Pallet Jack | H4 |
| kiwisafety.co.nz/ | Information | H4 |
| kiwisafety.co.nz/ | My account | H4 |
| kiwisafety.co.nz/ | Blog | H4 |
| kiwisafety.co.nz/ | Contact Us | H4 |
| kiwisafety.co.nz/checkout/.../ | Shopping Cart is Empty | H1 |
| kiwisafety.co.nz/checkout/.../ | Cart: | H3 |
| kiwisafety.co.nz/checkout/.../ | Information | H4 |
| kiwisafety.co.nz/checkout/.../ | My account | H4 |
| kiwisafety.co.nz/checkout/.../ | Blog | H4 |
| kiwisafety.co.nz/checkout/.../ | Contact Us | H4 |
| kiwisafety.co.nz/blog/ | Volkswagen Amarok roof rack | H2 |
| kiwisafety.co.nz/blog/ | The drawbacks of clamp-type roof racks and solutions | H2 |
| kiwisafety.co.nz/blog/ | securing your kayak to the roof rack | H2 |
| kiwisafety.co.nz/blog/ | Repair pallet jack | H2 |
| kiwisafety.co.nz/blog/ | Analysis of causes and solutions for a detached roof rack | H2 |
| kiwisafety.co.nz/blog/ | Nissan Nv200 roof rack | H2 |
| kiwisafety.co.nz/blog/ | Honda Elysion roof rack | H2 |
| kiwisafety.co.nz/blog/ | Roof Box for Land Defender | H2 |
| kiwisafety.co.nz/blog/ | Mitsubishi pajero roof rack | H2 |
| kiwisafety.co.nz/blog/ | Honda Crossroad roof rack | H2 |
| kiwisafety.co.nz/blog/ | Cart: | H3 |
| kiwisafety.co.nz/blog/ | Tuesday, 23 April 2024 4:37:38 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Wednesday, 17 April 2024 11:41:30 am Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Thursday, 11 April 2024 9:27:54 am Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Tuesday, 19 March 2024 10:01:30 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Saturday, 24 February 2024 4:50:40 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Friday, 16 February 2024 5:55:55 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Tuesday, 31 October 2023 5:41:15 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Tuesday, 17 October 2023 5:15:27 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Saturday, 14 October 2023 3:42:07 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Saturday, 30 September 2023 2:49:41 pm Pacific/Auckland | H3 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Tags: | H4 |
| kiwisafety.co.nz/blog/ | Information | H4 |
| kiwisafety.co.nz/blog/ | My account | H4 |
| kiwisafety.co.nz/blog/ | Blog | H4 |
| kiwisafety.co.nz/blog/ | Contact Us | H4 |
| kiwisafety.co.nz/blog/ | Recent Posts | H5 |
| kiwisafety.co.nz/blog/ | Categories | H5 |
| kiwisafety.co.nz/blog/ | Tags | H5 |
| kiwisafety.co.nz/customer/.../ | Login or Create an Account | H1 |
| kiwisafety.co.nz/customer/.../ | Registered Customers | H2 |
| kiwisafety.co.nz/customer/.../ | New Customers | H2 |
| kiwisafety.co.nz/customer/.../ | Cart: | H3 |
| kiwisafety.co.nz/customer/.../ | What's this? | H3 |
| kiwisafety.co.nz/customer/.../ | Information | H4 |
| kiwisafety.co.nz/customer/.../ | My account | H4 |
| kiwisafety.co.nz/customer/.../ | Blog | H4 |
| kiwisafety.co.nz/customer/.../ | Contact Us | H4 |
| kiwisafety.co.nz/about-us | About Kiwisafety online Store | H2 |
| kiwisafety.co.nz/about-us | Cart: | H3 |
| kiwisafety.co.nz/about-us | Pallet Jack | H3 |
| kiwisafety.co.nz/about-us | Roof Rack | H3 |
| kiwisafety.co.nz/about-us | Roof Box | H3 |
| kiwisafety.co.nz/about-us | Roof Rack | H4 |
| kiwisafety.co.nz/about-us | Packaging Material | H4 |
| kiwisafety.co.nz/about-us | Come And Join US | H4 |
| kiwisafety.co.nz/about-us | Our core values | H4 |
| kiwisafety.co.nz/about-us | Information | H4 |
| kiwisafety.co.nz/about-us | My account | H4 |
| kiwisafety.co.nz/about-us | Blog | H4 |
| kiwisafety.co.nz/about-us | Contact Us | H4 |
Amount of content8.1
Rendering Chart...
- This website has an average of 376 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| kiwisafety.co.nz/ | 3937 | 621 |
| kiwisafety.co.nz/checkout/.../ | 1247 | 197 |
| kiwisafety.co.nz/blog/ | 2882 | 461 |
| kiwisafety.co.nz/customer/.../ | 1119 | 167 |
| kiwisafety.co.nz/about-us | 2651 | 433 |
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.kiwisafety.co.nz to http://kiwisafety.co.nz. This is ideal.
Internal links9.2
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Google Reviews
kiwisafety.co.nz/
Online Shopping Roof Rack, Roof Box, Pallet Jack, Pallet Wrap, Packaging Tape, Roof Basket, Door Canopy, Aluminium Check Plate
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| kiwisafety.co.nz/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| kiwisafety.co.nz/ | viewport | user-scalable=no, width=device-width, initial-scale=1.0 |
| kiwisafety.co.nz/ | apple-mobile-web-app-capable | yes |
| kiwisafety.co.nz/ | description | Online Shopping Roof Rack, Roof Box, Pallet Jack, Pallet Wrap, Packaging Tape, Roof Basket, Door Canopy, Aluminium Check Plate |
| kiwisafety.co.nz/ | keywords | Roof Rack, Roof Box, Pallet Jack, Pallet Wrap, Packaging Tape, Roof Basket, Door Canopy, Aluminium Check Plate |
| kiwisafety.co.nz/ | robots | INDEX,FOLLOW |
| kiwisafety.co.nz/checkout/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| kiwisafety.co.nz/checkout/.../ | viewport | user-scalable=no, width=device-width, initial-scale=1.0 |
| kiwisafety.co.nz/checkout/.../ | apple-mobile-web-app-capable | yes |
| kiwisafety.co.nz/checkout/.../ | description | Online shopping for the Roof Box, Roof Rack, Pallet Jack, Pallet Wrap, Packaging Tape, Door Canopy, Aluminium Checker Plate & More In Auckland NZ |
| kiwisafety.co.nz/checkout/.../ | keywords | Roof Rack, Pallet Jack, Pallet Wrap, Roof Box, Door Canopy, Packaging Tape,Aluminium Checker Plate, Roof rack install, Pallet jack repair |
| kiwisafety.co.nz/checkout/.../ | robots | INDEX,FOLLOW |
| kiwisafety.co.nz/blog/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| kiwisafety.co.nz/blog/ | viewport | user-scalable=no, width=device-width, initial-scale=1.0 |
| kiwisafety.co.nz/blog/ | apple-mobile-web-app-capable | yes |
| kiwisafety.co.nz/blog/ | description | Discover top-quality roof racks, spacious roof boxes, sturdy pallet jacks, and reliable pallet wraps in Auckland. Enhance your cargo handling and storage needs with our premium solutions. Get the best deals today |
| kiwisafety.co.nz/blog/ | keywords | Roof Rack, Pallet Wrap, pallet jack, Roof Box |
| kiwisafety.co.nz/blog/ | robots | INDEX,FOLLOW |
| kiwisafety.co.nz/customer/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| kiwisafety.co.nz/customer/.../ | viewport | user-scalable=no, width=device-width, initial-scale=1.0 |
| kiwisafety.co.nz/customer/.../ | apple-mobile-web-app-capable | yes |
| kiwisafety.co.nz/customer/.../ | description | Online shopping for the Roof Box, Roof Rack, Pallet Jack, Pallet Wrap, Packaging Tape, Door Canopy, Aluminium Checker Plate & More In Auckland NZ |
| kiwisafety.co.nz/customer/.../ | keywords | Roof Rack, Pallet Jack, Pallet Wrap, Roof Box, Door Canopy, Packaging Tape,Aluminium Checker Plate, Roof rack install, Pallet jack repair |
| kiwisafety.co.nz/customer/.../ | robots | INDEX,FOLLOW |
| kiwisafety.co.nz/about-us | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| kiwisafety.co.nz/about-us | viewport | user-scalable=no, width=device-width, initial-scale=1.0 |
| kiwisafety.co.nz/about-us | apple-mobile-web-app-capable | yes |
| kiwisafety.co.nz/about-us | description | Kiwisafety set up in 2014, We are an import and export company, Focused on providing competitive products to our customers, our products include Roof Rack, Pallet Jack, Pallet Wrap, Packaging Tape, |
| kiwisafety.co.nz/about-us | keywords | Roof Rack, Pallet Jack, Pallet Wrap, Packaging Tape |
| kiwisafety.co.nz/about-us | robots | INDEX,FOLLOW |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| kiwisafety.co.nz/ | Content-Type | text/html; charset=utf-8 |
| kiwisafety.co.nz/checkout/.../ | Content-Type | text/html; charset=utf-8 |
| kiwisafety.co.nz/blog/ | Content-Type | text/html; charset=utf-8 |
| kiwisafety.co.nz/customer/.../ | Content-Type | text/html; charset=utf-8 |
| kiwisafety.co.nz/about-us | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, April 23, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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