Nibbler SEO audit for www.adrian.edu
Summary
Overall9.4
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:38 PM on May 25, 2023 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider shortening long anchor text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links8.2
- 8 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.adrian.edu/admissions/graduate-studies Graduate Studies Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. www.adrian.edu/ www.adrian.edu/admissions/graduate-studies Graduate Studies Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. www.adrian.edu/admissions/why-adrian www.adrian.edu/admissions/graduate-studies Graduate Studies Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. www.adrian.edu/admissions/undergraduate-studies www.adrian.edu/.../tuition-aid Tuition & Aid At Adrian College, you will receive a high-quality liberal arts education that will provide you with the knowledge, skills, and global understanding and perspective you'll need to excel in today's world. www.adrian.edu/admissions/undergraduate-studies www.adrian.edu/admissions/graduate-studies Graduate Studies Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. www.adrian.edu/admissions/graduate-studies www.adrian.edu/.../professional-development Professional Development Beyond the coursework, research, and presentations, your graduate experience will aid in your growth and professional development. Through programs and events, the Graduate Studies faculty will help you identify potential areas for growth and develop skills in those areas, all while planning your next career move with a competitive advantage. www.adrian.edu/admissions/graduate-studies www.adrian.edu/.../tuition-aid Tuition & Aid The tuition, fees, and charges for graduate programs are subject to change. Typically, fees are approved in the summer for the following academic year. Please contact the Cashier’s Office for more information. www.adrian.edu/admissions/graduate-studies www.adrian.edu/admissions/graduate-studies Graduate Studies Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. www.adrian.edu/apply
- Consider shortening long anchor text.
- 36 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.6
Rendering Chart...
- This website has an average of 472 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.adrian.edu/ | 4364 | 607 |
| www.adrian.edu/admissions/why-adrian | 2493 | 363 |
| www.adrian.edu/admissions/undergraduate-studies | 2837 | 407 |
| www.adrian.edu/admissions/graduate-studies | 3741 | 553 |
| www.adrian.edu/apply | 2986 | 431 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://adrian.edu to http://www.adrian.edu. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Incoming links10.0
264,916 pages link to this website
1,149 domains link to this website
- There are 264,916 pages on 1,149 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Adrian College | Liberal Arts College in MI
www.adrian.edu/
Adrian College is a modern liberal arts college that has been recognized by the U.S. News & World Report as the #1 Up-and-Coming College in the Midwest.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.adrian.edu/ | description | Adrian College is a modern liberal arts college that has been recognized by the U.S. News & World Report as the #1 Up-and-Coming College in the Midwest. |
| www.adrian.edu/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.adrian.edu/admissions/why-adrian | description | Maybe higher education has always been your plan, or perhaps you’re the first in your family to attend college. Whatever your background, Adrian College can provide you with the skills and experience you need to realize your dreams. We pride ourselves on offering a learning environment that’s inclusive, inspirational, and... |
| www.adrian.edu/admissions/why-adrian | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.adrian.edu/admissions/undergraduate-studies | description | We offer an undergraduate program of study that’s small enough to be personal—our student/faculty ratio is 18:1—yet big enough to meet your needs. We offer 50 majors and pre-professional programs as well as advanced 3+2 master’s programs that enable undergraduates to obtain admission to our graduate program while completing their... |
| www.adrian.edu/admissions/undergraduate-studies | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.adrian.edu/admissions/graduate-studies | description | Pursuing your dream career starts with the next phase of your education. When you enroll in graduate school at Adrian College, you’re beginning more than advanced training in your field; you’re accelerating your professional journey. Explore all that Adrian College has to offer and earn your master’s degree from an... |
| www.adrian.edu/admissions/graduate-studies | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.adrian.edu/apply | description | New Students If you have never applied to or taken classes at Adrian College, click the link below to create a new account and apply to the undergraduate or graduate programs including dual enrollment for undergraduate classes. Create New Account Previous Students If you have previously applied... |
| www.adrian.edu/apply | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
3970Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated April 19, 2023
- It looks like this website was last updated on Wednesday, April 19, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/19/23 | www.adrian.edu/ | Body text |
| 4/5/23 | www.adrian.edu/ | Body text |
| 4/3/23 | www.adrian.edu/ | Body text |
| 4/14/23 | www.adrian.edu/ | Body text |
| 4/14/23 | www.adrian.edu/ | Body text |
| 1/18/23 | www.adrian.edu/images/logo.svg | Last modified header |
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