Nibbler SEO audit for www.anchor.org.uk
Summary
Overall9.3
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:19 PM on May 25, 2023 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.anchor.org.uk/ Not detected www.anchor.org.uk/our-properties Not detected www.anchor.org.uk/our-properties/properties-to-rent Not detected www.anchor.org.uk/.../what-could-my-new-home-be-like Not detected www.anchor.org.uk/.../24-hour-peace-of-mind Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.8
This is how this website will look in Google search listings:
Anchor - Later Life is for Living
www.anchor.org.uk/
Anchor is England’s largest provider of specialist housing and care for people in later life, offering care homes, retirement villages, and retirement homes.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.anchor.org.uk/ | viewport | width=device-width, initial-scale=1 |
| www.anchor.org.uk/ | description | Anchor is England’s largest provider of specialist housing and care for people in later life, offering care homes, retirement villages, and retirement homes. |
| www.anchor.org.uk/ | generator | Drupal 9 (https://www.drupal.org) |
| www.anchor.org.uk/ | mobileoptimized | width |
| www.anchor.org.uk/ | handheldfriendly | true |
| www.anchor.org.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.anchor.org.uk/ | msvalidate.01 | 01626A1387B7F86A61DA57A3902655C1 |
| www.anchor.org.uk/ | facebook-domain-verification | vs99j9uaem3c3yzqwvp5ddpvcjr1ox |
| www.anchor.org.uk/ | google-site-verification | pS9XjXRlvKUpJ98jFm_ElT79Yi8Wm5xx2ifGAaVjbBo |
| www.anchor.org.uk/our-properties | viewport | width=device-width, initial-scale=1 |
| www.anchor.org.uk/our-properties | description | Anchor retirement properties offer a variety of assisted and independent living options throughout the UK. Find an Anchor property or care home near you here. |
| www.anchor.org.uk/our-properties | generator | Drupal 9 (https://www.drupal.org) |
| www.anchor.org.uk/our-properties | mobileoptimized | width |
| www.anchor.org.uk/our-properties | handheldfriendly | true |
| www.anchor.org.uk/our-properties | viewport | width=device-width, initial-scale=1.0 |
| www.anchor.org.uk/our-properties | msvalidate.01 | 01626A1387B7F86A61DA57A3902655C1 |
| www.anchor.org.uk/our-properties | facebook-domain-verification | vs99j9uaem3c3yzqwvp5ddpvcjr1ox |
| www.anchor.org.uk/our-properties | google-site-verification | pS9XjXRlvKUpJ98jFm_ElT79Yi8Wm5xx2ifGAaVjbBo |
| www.anchor.org.uk/our-properties/properties-to-rent | viewport | width=device-width, initial-scale=1 |
| www.anchor.org.uk/our-properties/properties-to-rent | description | Anchor's retirement properties for rent offer a wealth of choice, with affordable houses, flats and bungalows at more than 1,100 locations across the country. |
| www.anchor.org.uk/our-properties/properties-to-rent | generator | Drupal 9 (https://www.drupal.org) |
| www.anchor.org.uk/our-properties/properties-to-rent | mobileoptimized | width |
| www.anchor.org.uk/our-properties/properties-to-rent | handheldfriendly | true |
| www.anchor.org.uk/our-properties/properties-to-rent | viewport | width=device-width, initial-scale=1.0 |
| www.anchor.org.uk/our-properties/properties-to-rent | msvalidate.01 | 01626A1387B7F86A61DA57A3902655C1 |
| www.anchor.org.uk/our-properties/properties-to-rent | facebook-domain-verification | vs99j9uaem3c3yzqwvp5ddpvcjr1ox |
| www.anchor.org.uk/our-properties/properties-to-rent | google-site-verification | pS9XjXRlvKUpJ98jFm_ElT79Yi8Wm5xx2ifGAaVjbBo |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | viewport | width=device-width, initial-scale=1 |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | generator | Drupal 9 (https://www.drupal.org) |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | mobileoptimized | width |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | handheldfriendly | true |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | viewport | width=device-width, initial-scale=1.0 |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | msvalidate.01 | 01626A1387B7F86A61DA57A3902655C1 |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | facebook-domain-verification | vs99j9uaem3c3yzqwvp5ddpvcjr1ox |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | google-site-verification | pS9XjXRlvKUpJ98jFm_ElT79Yi8Wm5xx2ifGAaVjbBo |
| www.anchor.org.uk/.../24-hour-peace-of-mind | viewport | width=device-width, initial-scale=1 |
| www.anchor.org.uk/.../24-hour-peace-of-mind | generator | Drupal 9 (https://www.drupal.org) |
| www.anchor.org.uk/.../24-hour-peace-of-mind | mobileoptimized | width |
| www.anchor.org.uk/.../24-hour-peace-of-mind | handheldfriendly | true |
| www.anchor.org.uk/.../24-hour-peace-of-mind | viewport | width=device-width, initial-scale=1.0 |
| www.anchor.org.uk/.../24-hour-peace-of-mind | msvalidate.01 | 01626A1387B7F86A61DA57A3902655C1 |
| www.anchor.org.uk/.../24-hour-peace-of-mind | facebook-domain-verification | vs99j9uaem3c3yzqwvp5ddpvcjr1ox |
| www.anchor.org.uk/.../24-hour-peace-of-mind | google-site-verification | pS9XjXRlvKUpJ98jFm_ElT79Yi8Wm5xx2ifGAaVjbBo |
Internal links7.6
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.anchor.org.uk/coronavirus Read more www.anchor.org.uk/our-properties
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 30 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.anchor.org.uk/our-properties/properties-for-sale Properties for sale Our leasehold retirement properties offer you the opportunity to own your perfect home with peace of mind that maintenance of the building and grounds will be taken care of. www.anchor.org.uk/ www.anchor.org.uk/care-homes Care homes With 60 years of experience, we are an established and trusted not-for-profit care home provider with more than 100 residential homes across the country. www.anchor.org.uk/ www.anchor.org.uk/our-properties/properties-to-rent Properties to rent Our retirement properties to rent offer affordable housing options at more than 1,100 locations across the country, providing you with a wealth of choice. www.anchor.org.uk/ www.anchor.org.uk/our-properties/retirement-villages Retirement villages Anchor retirement villages offer a range of luxury retirement properties and state-of-the-art leisure facilities set in the beautiful surroundings of a rural village development. www.anchor.org.uk/ www.anchor.org.uk/.../growing-new-friendships-fred-tibble-court 23 May 2023 Growing new friendships at Fred Tibble Court Residents at Fred Tibble Court in Dagenham have started their very own gardening club www.anchor.org.uk/ www.anchor.org.uk/.../sowing-new-seeds-anchor 19 May 2023 Sowing new seeds at Anchor When spring comes around, we all look forward to spending more time outdoors – and what better way to do that than with a spot of gardening www.anchor.org.uk/ www.anchor.org.uk/.../skelton-court-invite-community-enjoy-sunday-lunch-together 18 May 2023 Skelton Court invite the community to enjoy Sunday lunch together Anchor’s newly opened care home, Skelton Court in Skelton-in-Cleveland, is inviting local older people to come and enjoy a delicious home cooked Sunday lunch with the residents and staff. www.anchor.org.uk/ www.anchor.org.uk/.../landings-kings-hill-looks-forward-welcoming-new-residents 18 May 2023 The Landings in Kings Hill looks forward to welcoming new residents Our brand-new retirement community in Kings Hill has officially reached completion. www.anchor.org.uk/ www.anchor.org.uk/.../liverpool-care-homes-host-their-very-own-eurovision 12 May 2023 Liverpool care homes host their very own Eurovision To celebrate Eurovision coming to Liverpool this weekend, residents and team members from care homes around Liverpool and the Merseyside area put on their very own show. www.anchor.org.uk/ www.anchor.org.uk/.../bringing-new-homes-woodford-greater-manchester 10 May 2023 Bringing new homes to Woodford, Greater Manchester We have officially commenced construction at our Woodford site. The new development will see a collection of 87 one- and two-bedroom high quality apartments and 17 two-bedroom bungalows. www.anchor.org.uk/ www.anchor.org.uk/.../anchors-terry-burton-shares-his-memories-meeting-king 5 May 2023 Anchor’s Terry Burton shares his memories of meeting the King As the country prepares for the Coronation Weekend, Terry Burton, Location Manager at Anchor’s Hanover Gardens, shares his memories of meeting the King when he was the Prince of Wales. www.anchor.org.uk/ www.anchor.org.uk/.../resident-hanover-court-shares-memory-queen-elizabeths-coronation 4 May 2023 Resident from Hanover Court shares memory of Queen Elizabeth’s Coronation Margaret Regardsoe from Hanover Court in Southampton shares her memory of Queen Elizabeth II’s Coronation with us and gives advice to King Charles III www.anchor.org.uk/ www.anchor.org.uk/.../gaskell-court-host-afternoon-tea-party-celebration-kings-coronation 4 May 2023 Gaskell Court to host afternoon tea party in celebration of King’s Coronation On Sunday 7 May, Gaskell Court in Alton will be celebrating the King’s Coronation with an afternoon tea party. www.anchor.org.uk/ www.anchor.org.uk/.../heyberry-house-care-home-recognised-top-20-awards-2023 3 May 2023 Heyberry House care home recognised in Top 20 Awards for 2023 Heyberry House care home in Birkenhead has been recognised as one of the Top 20 care homes in the North West by carehome.co.uk. www.anchor.org.uk/ www.anchor.org.uk/.../marking-coronation-special-garden-party 3 May 2023 Marking the Coronation with a special garden party St Clements Court in Waltham Abbey will be hosting a garden party on Friday 5 May to celebrate the King’s Coronation www.anchor.org.uk/ www.anchor.org.uk/.../kimberley-court-care-home-wins-prestigious-award 26 Apr 2023 Kimberley Court care home wins award Kimberley Court care home in Newquay has been recognised as one of the Top 20 care homes in the South West by carehome.co.uk. www.anchor.org.uk/ www.anchor.org.uk/.../wetherby-care-home-celebrates-its-tenth-anniversary-style 13 Apr 2023 Wetherby care home celebrates its tenth anniversary in style Wetherby Manor care home celebrated its 10th anniversary with a party for residents and the community. www.anchor.org.uk/ www.anchor.org.uk/.../dog-made-honorary-team-member-gills-top-care-home 12 Apr 2023 Dog made honorary team member at Gills Top care home Gills Top care home has found a new colleague in the shape of a three year old Labrador named Jess! www.anchor.org.uk/ www.anchor.org.uk/.../easter-celebrations-across-our-homes 11 Apr 2023 Easter celebrations across our homes From chocolate egg hunts to special arts and crafts sessions – there was something for everyone to enjoy this Easter. www.anchor.org.uk/ www.anchor.org.uk/.../residents-hanover-court-raise-money-guide-dogs-uk 6 Apr 2023 Residents at Hanover Court raise money for Guide Dogs UK Inspired by a talk, residents at Hanover Court decided to raise funds for Guide Dogs UK www.anchor.org.uk/ www.anchor.org.uk/.../norton-house-care-home-residents-getting-active-spring 6 Apr 2023 Norton House care home residents getting active this spring Residents and colleagues at Norton House care home in Westminster last week were joined by Diana Moran, ‘The Green Goddess' to celebrate the benefits of being active and fit. www.anchor.org.uk/ www.anchor.org.uk/.../resident-lakehead-court-calls-community-get-moving 6 Apr 2023 Resident from Lakehead Court calls on community to get moving This spring, Anchor is uniting with presenter and fitness guru ‘The Green Goddess’ to encourage the nation to join in and get active. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/not-for-profit Not-for-profit First and foremost Anchor is a not-for-profit charitable organisation. Find out more about how we reinvest the money we make into our properties and our values as an organisation. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/building-on-relationships Building on relationships At Anchor we work hard to get to know the people living with us, build relationships and ensure the service we provide is the one that people want. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/meeting-your-changing-needs Meeting your changing needs Anchor understands the challenges we all face as we get older. As a valued customer you can be assured that should your needs change in future we will be on hand to offer you help and advice. www.anchor.org.uk/ www.anchor.org.uk/our-properties/anchor-call-emergency-care Anchor on Call emergency care At Anchor we understand that your peace of mind is paramount, Anchor on Call is our emergency call service monitored 24-hours a day. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/diversity Diversity and inclusion Anchor ensures that dignity, equality and justice are central to the way we work, and that the distinctive, diverse and unique contributions of our employees and customers are valued. www.anchor.org.uk/ www.anchor.org.uk/existing-residents/be-well Be Well resident wellbeing services Find out about our range of resident wellbeing services supporting residents to stay active, healthy and feel part of your retirement communities. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/pet-friendly Pet friendly At Anchor we recognise that pets provide companionship, comfort and love, and therefore have a ‘pet friendly’ policy that covers all of our rented retirement housing and care homes. www.anchor.org.uk/ www.anchor.org.uk/guides-and-support/language-support-service Language support service Anchor utilizes the skills of our diverse workforce to provide a language support service to help improve communication with our customers who don’t speak English as a first language. www.anchor.org.uk/
- Consider shortening long anchor text.
Amount of content9.7
Rendering Chart...
- This website has an average of 1,085 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.anchor.org.uk/ | 11339 | 1748 |
| www.anchor.org.uk/our-properties | 5847 | 866 |
| www.anchor.org.uk/our-properties/properties-to-rent | 5371 | 796 |
| www.anchor.org.uk/.../what-could-my-new-home-be-like | 7135 | 1098 |
| www.anchor.org.uk/.../24-hour-peace-of-mind | 6118 | 919 |
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://anchor.org.uk to http://www.anchor.org.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
594,651 pages link to this website
1,818 domains link to this website
- There are 594,651 pages on 1,818 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
2% of images have a clearly defined size
1 image is being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
68167Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated May 23, 2023
- It looks like this website was last updated on Tuesday, May 23, 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/23/23 | www.anchor.org.uk/ | Body text |
| 5/19/23 | www.anchor.org.uk/ | Body text |
| 5/18/23 | www.anchor.org.uk/ | Body text |
| 5/12/23 | www.anchor.org.uk/ | Body text |
| 5/10/23 | www.anchor.org.uk/ | Body text |
| 5/5/23 | www.anchor.org.uk/ | Body text |
| 5/4/23 | www.anchor.org.uk/ | Body text |
| 4/26/23 | www.anchor.org.uk/ | Body text |
| 4/13/23 | www.anchor.org.uk/ | Body text |
| 4/12/23 | www.anchor.org.uk/ | Body text |
| 4/11/23 | www.anchor.org.uk/ | Body text |
| 4/6/23 | www.anchor.org.uk/ | Body text |
| 5/23/23 | www.anchor.org.uk/.../anchor-hanover-logo.svg | Last modified header |
| 1/24/23 | www.anchor.org.uk/.../anchor-ajax-loader.gif | Last modified header |
| 3/21/23 | www.anchor.org.uk/.../app.dc6b22d979bdddd02bd7.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.anchor.org.uk/
- https://www.anchor.org.uk/our-properties
- https://www.anchor.org.uk/our-properties/properties-to-rent
- https://www.anchor.org.uk/our-properties/properties-to-rent/what-could-my-new-home-be-like
- https://www.anchor.org.uk/our-properties/properties-for-rent/24-hour-peace-of-mind