Nibbler SEO audit for www.bing.com
Summary
Overall5.8
The overall score for this website.
Accessibility6.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.4
How well marketed and popular the website is.
The following tests contribute to this score:
Technology6.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:17 PM on Apr 1, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.bing.com/ Not detected www.bing.com/maps?FORM=Z9LH2 Not detected www.bing.com/shop?FORM=Z9LHS4 Not detected www.bing.com/search?q=Bing+translate&FORM=TTAHP1 Not detected www.bing.com/news/search...&FORM=Z9LH3 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings0.4
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Many headings (13.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Freshness3.3
Last updated July 7, 2023
- It looks like this website was last updated on Friday, July 7, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 7/7/23 | www.bing.com/search?q=Bing+translate&FORM=TTAHP1 | Body text |
| 6/6/13 | www.bing.com/search?q=Bing+translate&FORM=TTAHP1 | Body text |
Internal links3.6
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 13 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.bing.com/videos/search...&FORM=WRVORC WebJul 7, 2023 · Looking to overcome language barriers and communicate effectively with people from different parts of the world? Look no further! In this tutorial, we'll gui...Author: Tech InfoViews: 1.4K www.bing.com/search?q=Bing+translate&FORM=TTAHP1 www.msn.com/en-us/.../ar-BB1kS1fj CNN · 59mAlex Murdaugh sentenced in federal court to 40 years in prison for financial crimesConvicted murderer Alex Murdaugh received another prison sentence Monday, this time in federal court, where a judge sentenced him to 40 years after he pleaded guilty to a raft of financial crimes, www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTqj5 The Wall Street Journal · 53mIsrael Blamed for Attack Killing Iranian General in DamascusSyria and Iran accused Israel of a missile attack on an Iranian diplomatic building in Damascus that killed a senior Iranian general, in a possible escalation of a shadow war between Israel and Iran www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTC1g The Associated Press – Sports · 1hFormer Dolphins, Colts player Vontae Davis found dead in his South Florida homeSOUTHWEST RANCHES, Fla. (AP) — Former Miami Dolphins and Indianapolis Colts cornerback Vontae Davis was found dead in his South Florida home on Monday, but police say no foul play is suspected.Police www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTLRl UPI News · 45mShares of Trump Media plunge after release of weak Truth Social sales figuresApril 1 (UPI) -- Share prices for Trump Media took a nose-dive on Monday after the owner of the Truth Social app revealed it recorded a net loss of more than $52 million on scant revenues of $4 www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1ky50l ABC News · 45mBridge collapse live updates: Temporary channel opens for boats working on responseA cargo ship crashed into Baltimore's Francis Scott Key Bridge early Tuesday morning, causing a near-total collapse of the span and halting vessel traffic into and out of the Port of Baltimore.Six www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTgeN USA TODAY · 46mIsrael ends 2-week siege on Gaza hospital: 'Targeted operation' or 'crime against humanity'? The Israeli military announced completion of its controversial "targeted operation" at Shifa Hospital in Gaza City on Monday after killing 200 militants and arresting 500 others during a www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/.../grab-your-cowboy-hat-beyonc NBC News · 1hGrab your cowboy hat: Beyoncé fans celebrate “Cowboy Carter” with themed listening partiesIRVING, Texas — Beyoncé lovers donned cowboy hats and boots this weekend as they descended upon parties across the country, in dance clubs and bookstores alike, to celebrate Queen Bey’s new album, www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kS7hZ Reuters · 10hUS judge receptive to Trump documents claims in warning sign for prosecutorsBy Andrew GoudswardWASHINGTON (Reuters) - A federal judge overseeing the criminal case that accuses Donald Trump of mishandling classified documents has signaled an openness to the former U.S. www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTAy8 ABC News · 22mDriver rams into front gate of Atlanta FBI office, taken into custody A driver rammed into the front gate of the Atlanta FBI office Monday afternoon and was taken into custody, according to FBI officials. The car appeared to try to follow an authorized vehicle as www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTaR5 The Associated Press · 3hUS defense official had 'Havana syndrome' symptoms during a 2023 NATO summit, the Pentagon confirmsWASHINGTON (AP) — A senior Defense Department official who attended last year's NATO summit in Vilnius, Lithuania, had symptoms similar to those reported by U.S. officials who have experienced www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTrVO ABC News · 2hTwo charged in transgender activist Cecilia Gentili's death Two people were charged Monday for allegedly distributing the heroin and fentanyl that caused the death of transgender activist Cecilia Gentili. Cecilia Gentili was 52 when she fatally overdosed www.bing.com/news/search...&FORM=Z9LH3 www.msn.com/en-us/.../ar-BB1kTHdO The Associated Press - Business News · 1hGoogle to purge billions of files containing personal data in settlement of Chrome privacy caseSAN FRANCISCO (AP) — Google has agreed to purge billions of records containing personal information collected from more than 136 million people in the U.S. surfing the internet through its Chrome web www.bing.com/news/search...&FORM=Z9LH3
- Consider shortening long anchor text.
- 65 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content6.6
Rendering Chart...
- This website has an average of 652 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.bing.com/ | 998 | 173 |
| www.bing.com/maps?FORM=Z9LH2 | 69 | 12 |
| www.bing.com/shop?FORM=Z9LHS4 | 636 | 95 |
| www.bing.com/search?q=Bing+translate&FORM=TTAHP1 | 6745 | 950 |
| www.bing.com/news/search...&FORM=Z9LH3 | 12379 | 2031 |
Meta tags8.4
This is how this website will look in Google search listings:
Bing
www.bing.com/
Bing helps you turn information into action, making it faster and easier to go from searching to doing.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bing.com/ | theme-color | #4F4F4F |
| www.bing.com/ | description | Bing helps you turn information into action, making it faster and easier to go from searching to doing. |
| www.bing.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.bing.com/maps?FORM=Z9LH2 | keywords | Map, directions, Traffic information, Road trip, Maps and directions, Road conditions, Driving directions, Satellite, Street view, Mapquest, Zip codes, Road maps, Yelp, Google maps, Travel, transit, Bus schedule, Birds eye view |
| www.bing.com/maps?FORM=Z9LH2 | description | Map multiple locations, get transit/walking/driving directions, view live traffic conditions, plan trips, view satellite, aerial and street side imagery. Do more with Bing Maps. |
| www.bing.com/maps?FORM=Z9LH2 | robots | NOODP |
| www.bing.com/maps?FORM=Z9LH2 | twitter:image | https://www.bing.com/sa/simg/maps_opengraph.png |
| www.bing.com/maps?FORM=Z9LH2 | twitter:card | summary |
| www.bing.com/maps?FORM=Z9LH2 | twitter:title | Bing Maps |
| www.bing.com/maps?FORM=Z9LH2 | twitter:description | Map multiple locations, get transit/walking/driving directions, view live traffic conditions, plan trips, view satellite, aerial and street side imagery. Do more with Bing Maps. |
| www.bing.com/maps?FORM=Z9LH2 | twitter:site | @bingmaps |
| www.bing.com/maps?FORM=Z9LH2 | viewport | user-scalable=no, width=device-width, maximum-scale=1.0 |
| www.bing.com/maps?FORM=Z9LH2 | referrer | origin-when-cross-origin |
| www.bing.com/shop?FORM=Z9LHS4 | viewport | width=device-width, minimum-scale=1.0, maximum-scale=1.0, initial-scale=1.0 |
| www.bing.com/shop?FORM=Z9LHS4 | referrer | origin-when-cross-origin |
| www.bing.com/shop?FORM=Z9LHS4 | title | Bing Shopping: Shop online for electronics, fashion, gifts, home furnishings, décor, games, and more |
| www.bing.com/shop?FORM=Z9LHS4 | description | Bing Shopping helps you make the best online shopping decisions. Shop your favorite stores in one place to compare prices and save time and money. Search for shoes, clothing, home furnishings, décor, phones, laptops, tablets, and cameras. Find what you want and get the best deals with intelligent search from Bing. |
| www.bing.com/search?q=Bing+translate&FORM=TTAHP1 | referrer | origin-when-cross-origin |
| www.bing.com/news/search...&FORM=Z9LH3 | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0 |
| www.bing.com/news/search...&FORM=Z9LH3 | description | News from world, national, and local news sources, organized to give you in-depth news coverage of sports, entertainment, business, politics, weather, and more. |
| www.bing.com/news/search...&FORM=Z9LH3 | google-site-verification | VzfM4za4H11_86chQrBcWeQ3ezt9R_7Hm4_L3pgjExw |
| www.bing.com/news/search...&FORM=Z9LH3 | referrer | origin-when-cross-origin |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.bing.com/ | X-UA-Compatible | IE=edge |
| www.bing.com/maps?FORM=Z9LH2 | X-UA-Compatible | IE=Edge |
| www.bing.com/maps?FORM=Z9LH2 | content-type | text/html; charset=utf-8 |
| www.bing.com/shop?FORM=Z9LHS4 | content-type | text/html; charset=utf-8 |
| www.bing.com/search?q=Bing+translate&FORM=TTAHP1 | content-type | text/html; charset=utf-8 |
| www.bing.com/news/search...&FORM=Z9LH3 | content-type | text/html; charset=utf-8 |
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images8.7
67% of images have a clearly defined size
20 images are being resized by the browser
- Some images (33.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 20 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior8.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bing.com to http://www.bing.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |