Nibbler SEO audit for www.gap.com
Summary
Overall5.3
The overall score for this website.
Accessibility5.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology5.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:59 AM on Apr 24, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.gap.com/CookieFailure.do Not detected www.gap.com/CookieFailure.do?ssiteID=GAP Not detected www.gap.com/CookieFailure.do...&nav=meganav%3AWomen%3A%3A Not detected www.gap.com/CookieFailure.do?cid=65179 Not detected www.gap.com/CookieFailure.do?cid=1127938 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | 1024px | - | www.gap.com/CookieFailure.do |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?ssiteID=GAP |
| only screen | 1024px | - | www.gap.com/CookieFailure.do...&nav=meganav%3AWomen%3A%3A |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?cid=65179 |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?cid=1127938 |
URL format1.6
5 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 80.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.gap.com/CookieFailure.do | robots | noindex |
| www.gap.com/CookieFailure.do | viewport | width=device-width,initial-scale=1,maximum-scale=6 |
| www.gap.com/CookieFailure.do?ssiteID=GAP | robots | noindex |
| www.gap.com/CookieFailure.do?ssiteID=GAP | viewport | width=device-width,initial-scale=1,maximum-scale=6 |
| www.gap.com/CookieFailure.do...&nav=meganav%3AWomen%3A%3A | robots | noindex |
| www.gap.com/CookieFailure.do...&nav=meganav%3AWomen%3A%3A | viewport | width=device-width,initial-scale=1,maximum-scale=6 |
| www.gap.com/CookieFailure.do?cid=65179 | robots | noindex |
| www.gap.com/CookieFailure.do?cid=65179 | viewport | width=device-width,initial-scale=1,maximum-scale=6 |
| www.gap.com/CookieFailure.do?cid=1127938 | robots | noindex |
| www.gap.com/CookieFailure.do?cid=1127938 | viewport | width=device-width,initial-scale=1,maximum-scale=6 |
Internal links2.6
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior6.3
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- 4 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website uses a temporary (HTTP 302) redirect from http://gap.com to http://www.gap.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Amount of content6.3
Rendering Chart...
- This website has an average of 103 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | 1024px | - | www.gap.com/CookieFailure.do |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?ssiteID=GAP |
| only screen | 1024px | - | www.gap.com/CookieFailure.do...&nav=meganav%3AWomen%3A%3A |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?cid=65179 |
| only screen | 1024px | - | www.gap.com/CookieFailure.do?cid=1127938 |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, April 2, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 8/29/23 | www.gap.com/.../logo_gap--dark.svg | Last modified header |
| 8/29/23 | www.gap.com/.../logo_gap--light.svg | Last modified header |
| 6/29/22 | www.gap.com/Asset_Archive/.../gap.css | Last modified header |
| 5/13/22 | www.gap.com/.../slick-theme.css | Last modified header |
| 5/1/23 | www.gap.com/static_content/.../slick.css | Last modified header |
| 4/2/24 | www.gap.com/_sec/.../sec-4-4.css | Last modified header |
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Nibbler | Insites | |
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| Lead generation | No | Embed on your site |
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Nibbler tested the following pages
- https://www.gap.com/CookieFailure.do
- https://www.gap.com/CookieFailure.do?ssiteID=GAP
- https://www.gap.com/CookieFailure.do?cid=5643&mlink=39813%2C30012485%2CMegnav_Women&nav=meganav%3AWomen%3A%3A
- https://www.gap.com/CookieFailure.do?cid=65179
- https://www.gap.com/CookieFailure.do?cid=1127938