Nibbler SEO audit for www.rlockeandson.co.uk
Summary
Overall7.9
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:14 PM on Jan 24, 2023 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rlockeandson.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.rlockeandson.co.uk/ | google-site-verification | -JBYWO2KW9SXo2CHJ4YK8xmjLsUCXUF-joIjyWyX8Tw |
| www.rlockeandson.co.uk/ | twitter:card | summary |
| www.rlockeandson.co.uk/ | generator | ProcessWire |
| www.rlockeandson.co.uk/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.rlockeandson.co.uk/about/.../ | google-site-verification | -JBYWO2KW9SXo2CHJ4YK8xmjLsUCXUF-joIjyWyX8Tw |
| www.rlockeandson.co.uk/about/.../ | twitter:card | summary |
| www.rlockeandson.co.uk/about/.../ | generator | ProcessWire |
| www.rlockeandson.co.uk/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.rlockeandson.co.uk/about/.../ | google-site-verification | -JBYWO2KW9SXo2CHJ4YK8xmjLsUCXUF-joIjyWyX8Tw |
| www.rlockeandson.co.uk/about/.../ | twitter:card | summary |
| www.rlockeandson.co.uk/about/.../ | generator | ProcessWire |
| www.rlockeandson.co.uk/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.rlockeandson.co.uk/about/.../ | google-site-verification | -JBYWO2KW9SXo2CHJ4YK8xmjLsUCXUF-joIjyWyX8Tw |
| www.rlockeandson.co.uk/about/.../ | twitter:card | summary |
| www.rlockeandson.co.uk/about/.../ | generator | ProcessWire |
| www.rlockeandson.co.uk/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.rlockeandson.co.uk/about/.../ | google-site-verification | -JBYWO2KW9SXo2CHJ4YK8xmjLsUCXUF-joIjyWyX8Tw |
| www.rlockeandson.co.uk/about/.../ | twitter:card | summary |
| www.rlockeandson.co.uk/about/.../ | generator | ProcessWire |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rlockeandson.co.uk/ | content-type | text/html; charset=utf-8 |
| www.rlockeandson.co.uk/about/.../ | content-type | text/html; charset=utf-8 |
| www.rlockeandson.co.uk/about/.../ | content-type | text/html; charset=utf-8 |
| www.rlockeandson.co.uk/about/.../ | content-type | text/html; charset=utf-8 |
| www.rlockeandson.co.uk/about/.../ | content-type | text/html; charset=utf-8 |
Freshness4.5
Last updated August 15, 2022
- It looks like this website was last updated on Monday, August 15, 2022. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 8/15/22 | www.rlockeandson.co.uk/ | Body text |
| 4/6/22 | www.rlockeandson.co.uk/ | Body text |
| 12/7/21 | www.rlockeandson.co.uk/ | Body text |
| 5/10/21 | www.rlockeandson.co.uk/ | Body text |
| 4/26/21 | www.rlockeandson.co.uk/ | Body text |
| 3/29/21 | www.rlockeandson.co.uk/ | Body text |
| 3/24/20 | www.rlockeandson.co.uk/ | Body text |
| 7/19/22 | www.rlockeandson.co.uk/.../family_business_award_logo.150x0-is.jpg | Last modified header |
| 9/1/21 | www.rlockeandson.co.uk/.../saif_logo.150x0-is-pid1.png | Last modified header |
| 7/19/22 | www.rlockeandson.co.uk/.../pwpc-8680cde64509d830d0859ca2481ccd76127562f4.css | Last modified header |
Popularity5.0
164Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Twitter6.7
This website is linked with the Twitter account @sonlocke
This website's Twitter account has
35 followers
- This website was found to link the Twitter account R Locke & Son Funeral Directors (@sonlocke).
- This website's Twitter account has made 66 tweets to 35 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Internal links7.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.rlockeandson.co.uk/.../award-winners-family-business-2021 Read more www.rlockeandson.co.uk/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 31 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Incoming links8.7
229 pages link to this website
23 domains link to this website
- There are 229 pages on 23 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Amount of content9.5
Rendering Chart...
- This website has an average of 838 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.rlockeandson.co.uk/ | 6459 | 1055 |
| www.rlockeandson.co.uk/about/.../ | 4733 | 759 |
| www.rlockeandson.co.uk/about/.../ | 5538 | 928 |
| www.rlockeandson.co.uk/about/.../ | 5303 | 881 |
| www.rlockeandson.co.uk/about/.../ | 3431 | 568 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://rlockeandson.co.uk to http://www.rlockeandson.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Funeral Directors in Shipston-on-Stour, Brailles | OK |
| Meet the Team | OK |
| About | OK |
| Bereavement Care | OK |
| Our Premises | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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