Nibbler SEO audit for www.shootersedge.com.au
Summary
Overall7.3
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:08 AM on Apr 26, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.shootersedge.com.au/ Not detected www.shootersedge.com.au/shop.html Not detected www.shootersedge.com.au/about.html Not detected www.shootersedge.com.au/shipping.html Not detected www.shootersedge.com.au/brands.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 960px | - | www.shootersedge.com.au/.../grid.css |
| all | - | 960px | www.shootersedge.com.au/.../grid.css |
| only screen | - | 960px | www.shootersedge.com.au/.../grid.css |
| only screen | - | 960px | www.shootersedge.com.au/.../grid.css |
Freshness3.5
Last updated August 22, 2023
- It looks like this website was last updated on Tuesday, August 22, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links7.0
- 32 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.7
Rendering Chart...
- This website has an average of 259 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.shootersedge.com.au/ | 2693 | 384 |
| www.shootersedge.com.au/shop.html | 1773 | 246 |
| www.shootersedge.com.au/about.html | 1252 | 187 |
| www.shootersedge.com.au/shipping.html | 1948 | 311 |
| www.shootersedge.com.au/brands.html | 1258 | 169 |
Meta tags8.4
This is how this website will look in Google search listings:
American Express
www.shootersedge.com.au/
Shooters Edge. Read more
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.shootersedge.com.au/ | title | Shooters Edge |
| www.shootersedge.com.au/ | description | Shooters Edge. Read more |
| www.shootersedge.com.au/ | viewport | initial-scale = 1.0, maximum-scale = 1.0, user-scalable = no, width = device-width |
| www.shootersedge.com.au/shop.html | title | Shop |
| www.shootersedge.com.au/shop.html | description | Shop. Read more |
| www.shootersedge.com.au/shop.html | viewport | initial-scale = 1.0, maximum-scale = 1.0, user-scalable = no, width = device-width |
| www.shootersedge.com.au/about.html | title | About |
| www.shootersedge.com.au/about.html | description | About. Shooters Edge is an Australian Family Owned business specialising in Thermal/Day Optics and Hunting Supplies for the Read more |
| www.shootersedge.com.au/about.html | viewport | initial-scale = 1.0, maximum-scale = 1.0, user-scalable = no, width = device-width |
| www.shootersedge.com.au/shipping.html | title | Shipping & Warranty |
| www.shootersedge.com.au/shipping.html | description | Shipping & Warranty. ShippingWe endeavour to keep all products in stock and available for purchase. In the event we are unable to fulfil Read more |
| www.shootersedge.com.au/shipping.html | viewport | initial-scale = 1.0, maximum-scale = 1.0, user-scalable = no, width = device-width |
| www.shootersedge.com.au/brands.html | viewport | initial-scale = 1.0, maximum-scale = 1.0, user-scalable = no, width = device-width |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.shootersedge.com.au/ | content-type | text/html; charset=utf-8 |
| www.shootersedge.com.au/shop.html | content-type | text/html; charset=utf-8 |
| www.shootersedge.com.au/about.html | content-type | text/html; charset=utf-8 |
| www.shootersedge.com.au/shipping.html | content-type | text/html; charset=utf-8 |
| www.shootersedge.com.au/brands.html | content-type | text/html; charset=utf-8 |
Server behavior9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.shootersedge.com.au/brands.html www.shootersedge.com.au/brands.html/
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://shootersedge.com.au to http://www.shootersedge.com.au. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Images9.9
1% of images have a clearly defined size
No images are being resized by the browser
- Most images (99.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.shootersedge.com.au/.../_2-D-a5ec039e-07df-4d68-8960-869948ceb713.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 960px | - | www.shootersedge.com.au/.../grid.css |
| all | - | 960px | www.shootersedge.com.au/.../grid.css |
| only screen | - | 960px | www.shootersedge.com.au/.../grid.css |
| only screen | - | 960px | www.shootersedge.com.au/.../grid.css |
| screen | - | - | www.shootersedge.com.au/.../grid.css |
| screen | - | - | www.shootersedge.com.au/.../mega_css3.css |
| screen | - | - | www.shootersedge.com.au/.../template.css |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
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