Report for www.birdfood.co.uk
Summary
Overall9.5
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:42 PM on Aug 2, 2022 (BST).
Top priorities for website improvement
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Popularity6.1
1,234,565 Most popular website in the world
This website recently saw a slight decrease in popularity.
- This is the 1,234,565 most popular website in the world.
- Over the past 3 months, this website has experienced a slight decrease in popularity.
Source: Alexa
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
heart
www.birdfood.co.uk/
Great selection of garden bird foods including peanuts and live foods, bird seed mixes and feeding supplies, from Europe's largest wild bird food supplier, with next ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.birdfood.co.uk/ | title | CJ Wildlife, bringing you high quality wildlife products | CJ Wildlife |
| www.birdfood.co.uk/ | description | Great selection of garden bird foods including peanuts and live foods, bird seed mixes and feeding supplies, from Europe's largest wild bird food supplier, with next day UK delivery. |
| www.birdfood.co.uk/ | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/ | format-detection | telephone=no |
| www.birdfood.co.uk/inspiration | title | Inspiration to help Garden Wildlife | CJ Wildlife |
| www.birdfood.co.uk/inspiration | description | Learn how to help your garden wildlife and more, with these hand hints, tips and blogs on how the get the most out of the biodiversity in your garden. |
| www.birdfood.co.uk/inspiration | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/inspiration | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/inspiration | format-detection | telephone=no |
| www.birdfood.co.uk/checkout/.../ | title | Shopping Basket | CJ Wildlife |
| www.birdfood.co.uk/checkout/.../ | robots | NOINDEX, NOFOLLOW |
| www.birdfood.co.uk/checkout/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/checkout/.../ | format-detection | telephone=no |
| www.birdfood.co.uk/catalog/.../ | title | Mystery Box |
| www.birdfood.co.uk/catalog/.../ | description | Mystery Box - It could be anything from our range. Find out when you open your delivery |
| www.birdfood.co.uk/catalog/.../ | keywords | Mystery Box |
| www.birdfood.co.uk/catalog/.../ | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/catalog/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/catalog/.../ | format-detection | telephone=no |
| www.birdfood.co.uk/peanut-butter-for-robins | title | Premium Peanut Butter for Robins |
| www.birdfood.co.uk/peanut-butter-for-robins | description | Peanut Butter for Robins Robins like soft food such as insects and fruit. They normally find them on the ground or in bushes. Now the robins in your garden can enjoy insects and fruit in the newest jar of bird peanut butter. |
| www.birdfood.co.uk/peanut-butter-for-robins | keywords | Peanut Butter for Robins |
| www.birdfood.co.uk/peanut-butter-for-robins | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/peanut-butter-for-robins | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/peanut-butter-for-robins | format-detection | telephone=no |
Images8.7
66% of images have a clearly defined size
158 images are being resized by the browser
- Some images (34.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 158 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior9.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.birdfood.co.uk/catalog/.../ www.birdfood.co.uk/.../mystery-box
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://birdfood.co.uk to http://www.birdfood.co.uk. This is ideal.
Amount of content9.7
Rendering Chart...
- This website has an average of 1,003 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.birdfood.co.uk/ | 9689 | 1308 |
| www.birdfood.co.uk/inspiration | 6960 | 906 |
| www.birdfood.co.uk/checkout/.../ | 5854 | 706 |
| www.birdfood.co.uk/catalog/.../ | 7419 | 949 |
| www.birdfood.co.uk/peanut-butter-for-robins | 8640 | 1148 |
Internal links9.8
- 8 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.birdfood.co.uk/premium-insect-protein-pellet-bird-food New Premium Insect Pellets Packed with protein and essential oils for less than £5. Happy Days. Shop Now We have joined forces with Europe's largest conservation charity, the National Trust, for the love of nature. www.birdfood.co.uk/ www.birdfood.co.uk/national-trust The National Trust Working together for the love of nature. Explore more www.birdfood.co.uk/ www.birdfood.co.uk/about-our-foods About Our Foods We are proud to maintain rigorous standards when sourcing our ingredients because we firmly believe that starting with the finest quality raw materials will result in top class foods which offer your birds the best nutrition. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/about-our-feeders About Our Feeders Our comprehensive range of feeders is attractive, reasonably priced and designed by ornithologists to meet the needs of birds – and people. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/about-our-nest-boxes About Our Nest Boxes We pride ourselves on supplying a vast range of nest boxes to meet all needs, from simple wooden boxes for common garden species to specialist boxes for rare bird species. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/plants-for-garden-wildlife Plants for Garden Wildlife Vegetation in a garden is very important for wildlife. Birds, insects and mammals (such as hedgehogs, squirrels and bats) need a garden where they have a place to shelter, can safely breed and find adequate suitable food. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/getting-started-guide Getting Started Guide Whether you are are just starting out, want advice on what to choose or need some inspiration, we hope the information below will come in handy. It's the perfect time to get everyone in the house involved in nature, and we have some specific ideas for children. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/webcams CJ Wildlife Live Webcams Birds love our products, and we love watching them feast. You can join us and watch wildlife live on our feeding station webcam! Watch Now www.birdfood.co.uk/inspiration
- Consider shortening long anchor text.
Twitter10.0
This website is linked with the Twitter account @cjwildlife
This website's Twitter account has
10,213 followers
- This website was found to link the Twitter account CJ Wildlife (@cjwildlife).
- This website's Twitter account has made 6,613 tweets to 10,213 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
30,348 pages link to this website
1,313 domains link to this website
- There are 30,348 pages on 1,313 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated July 29, 2022
- It looks like this website was last updated on Friday, July 29, 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |