Nibbler SEO audit for www.cinnabon.com
Summary
Overall8.5
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:51 on 20 Apr 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.cinnabon.com/ Not detected www.cinnabon.com/bakery-menu Not detected www.cinnabon.com/rewards Not detected www.cinnabon.com/gifting/shop Not detected www.cinnabon.com/gifting/gift-cards Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 768px | 950px | www.cinnabon.com/ |
| screen | 768px | 1200px | www.cinnabon.com/rewards |
| screen | - | 768px | www.cinnabon.com/rewards |
| screen | 769px | - | www.cinnabon.com/rewards |
| screen | 991px | 1420px | www.cinnabon.com/rewards |
| screen | - | 767px | www.cinnabon.com/gifting/shop |
Mobile5.5
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.cinnabon.com/ Not detected Not detected Detected www.cinnabon.com/bakery-menu Not detected Not detected Detected www.cinnabon.com/rewards Detected Detected Detected www.cinnabon.com/gifting/shop Detected Not detected Detected www.cinnabon.com/gifting/gift-cards Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 768px | 950px | www.cinnabon.com/ |
| screen | 768px | 1200px | www.cinnabon.com/rewards |
| screen | - | 768px | www.cinnabon.com/rewards |
| screen | 769px | - | www.cinnabon.com/rewards |
| screen | 991px | 1420px | www.cinnabon.com/rewards |
| screen | - | 767px | www.cinnabon.com/gifting/shop |
Freshness6.6
Last updated January 8, 2024
- It looks like this website was last updated on Monday, 8 January 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Meta tags6.8
This is how this website will look in Google search listings:
Cinnabon Bakery Restaurant: Cinnabon Local Bakery Near You
www.cinnabon.com/
Cinnabon bakery restaurant known for cinnamon rolls, cinnamon products, coffee and frozen drinks. World famous flavors. The sweetest brand on earth.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cinnabon.com/ | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.cinnabon.com/ | description | Cinnabon bakery restaurant known for cinnamon rolls, cinnamon products, coffee and frozen drinks. World famous flavors. The sweetest brand on earth. |
| www.cinnabon.com/ | p:domain_verify | 8084a863023cf35698e8172b9c17589b |
| www.cinnabon.com/ | google-site-verification | JQGLW3EYGA_W7fI4_enBOqe5VBlVUYIQ7SgDGgA16os |
| www.cinnabon.com/ | vicurrentdatetime | 638491818815748052 |
| www.cinnabon.com/bakery-menu | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.cinnabon.com/bakery-menu | description | Cinnabon bakery menu: cinnamon rolls, gourmet coffee, frozen drinks, and other bakery sweet treats menu. |
| www.cinnabon.com/bakery-menu | robots | INDEX,FOLLOW |
| www.cinnabon.com/bakery-menu | p:domain_verify | 8084a863023cf35698e8172b9c17589b |
| www.cinnabon.com/bakery-menu | google-site-verification | JQGLW3EYGA_W7fI4_enBOqe5VBlVUYIQ7SgDGgA16os |
| www.cinnabon.com/bakery-menu | vicurrentdatetime | 638491818823250750 |
| www.cinnabon.com/rewards | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.cinnabon.com/rewards | robots | INDEX,FOLLOW |
| www.cinnabon.com/rewards | p:domain_verify | 8084a863023cf35698e8172b9c17589b |
| www.cinnabon.com/rewards | google-site-verification | JQGLW3EYGA_W7fI4_enBOqe5VBlVUYIQ7SgDGgA16os |
| www.cinnabon.com/rewards | vicurrentdatetime | 638491818830146950 |
| www.cinnabon.com/gifting/shop | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.cinnabon.com/gifting/shop | robots | INDEX,FOLLOW |
| www.cinnabon.com/gifting/shop | p:domain_verify | 8084a863023cf35698e8172b9c17589b |
| www.cinnabon.com/gifting/shop | google-site-verification | JQGLW3EYGA_W7fI4_enBOqe5VBlVUYIQ7SgDGgA16os |
| www.cinnabon.com/gifting/shop | vicurrentdatetime | 638491818836582396 |
| www.cinnabon.com/gifting/gift-cards | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.cinnabon.com/gifting/gift-cards | description | Spread warmth with a Cinnabon gift card, no matter the occasion. |
| www.cinnabon.com/gifting/gift-cards | robots | INDEX,FOLLOW |
| www.cinnabon.com/gifting/gift-cards | p:domain_verify | 8084a863023cf35698e8172b9c17589b |
| www.cinnabon.com/gifting/gift-cards | google-site-verification | JQGLW3EYGA_W7fI4_enBOqe5VBlVUYIQ7SgDGgA16os |
| www.cinnabon.com/gifting/gift-cards | vicurrentdatetime | 638491818843045864 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cinnabon.com/ | x-ua-compatible | ie=edge |
| www.cinnabon.com/bakery-menu | x-ua-compatible | ie=edge |
| www.cinnabon.com/rewards | x-ua-compatible | ie=edge |
| www.cinnabon.com/gifting/shop | x-ua-compatible | ie=edge |
| www.cinnabon.com/gifting/gift-cards | x-ua-compatible | ie=edge |
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.8
Rendering Chart...
- This website has an average of 558 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.cinnabon.com/ | 2029 | 309 |
| www.cinnabon.com/bakery-menu | 2559 | 374 |
| www.cinnabon.com/rewards | 5990 | 978 |
| www.cinnabon.com/gifting/shop | 3046 | 482 |
| www.cinnabon.com/gifting/gift-cards | 3904 | 649 |
Internal links9.7
- 4 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://cinnabon.com to http://www.cinnabon.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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