Nibbler SEO audit for www.cisi.org
Summary
Overall9.1
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:23 on 17 Mar 2023 (GMT).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Twitter accounts found
Twitter account Name Followers Following Tweets Links back cisi The CISI 9290 1785 10568 No
- Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.
Source: Twitter
Meta tags5.2
This is how this website will look in Google search listings:
CISI Financial Services Professional Body
www.cisi.org/cisiweb2/
Homepage for the Chartered Institute for Securities & Investment (CISI) who are the leading professional body for securities & investment practitioners. Our purpose ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cisi.org/cisiweb2/ | apple-itunes-app | app-id=1478703323 |
| www.cisi.org/cisiweb2/ | viewport | width=device-width, initial-scale=1.0 |
| www.cisi.org/cisiweb2/ | handheldfriendly | True |
| www.cisi.org/cisiweb2/ | title | CISI Financial Services Professional Body |
| www.cisi.org/cisiweb2/ | author | CISI |
| www.cisi.org/cisiweb2/ | application-name | CISI |
| www.cisi.org/cisiweb2/ | msapplication-tooltip | The Chartered Institute For Securities And Investment |
| www.cisi.org/cisiweb2/ | msapplication-window | width=1024;height=768 |
| www.cisi.org/cisiweb2/ | msapplication-starturl | ./ |
| www.cisi.org/cisiweb2/ | msapplication-navbutton-color | #E72C53 |
| www.cisi.org/cisiweb2/ | msapplication-tilecolor | #E72C53 |
| www.cisi.org/cisiweb2/ | msapplication-tileimage | /cisiweb2/image/icons/apple-touch-icon-144-precomposed.png |
| www.cisi.org/cisiweb2/ | generator | Sitefinity 12.2.7232.0 PE |
| www.cisi.org/cisiweb2/ | description | Homepage for the Chartered Institute for Securities & Investment (CISI) who are the leading professional body for securities & investment practitioners. Our purpose is to champion lifelong learning and integrity, raising individual standards of knowledge, skills and behaviour globally to enhance public trust and confidence in financial services. |
| www.cisi.org/cisiweb2/ | keywords | CISI, Chartered Institute for Securities and Investment, professional body, chartered, exams, institute, finance, examination, finance exams, qualifications, professional qualifications, jobs, stockbroker, LSE, stock exchange, training, compliace, investment, securities, graduate in finance, student, education, study, studies, jobs, professional, certified, integrity, fca, ifp, cfa, banking, choose chartered, chartered |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | apple-itunes-app | app-id=1478703323 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | viewport | width=device-width, initial-scale=1.0 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | handheldfriendly | True |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | title | Sign in |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | author | CISI |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | application-name | CISI |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-tooltip | The Chartered Institute For Securities And Investment |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-window | width=1024;height=768 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-starturl | ./ |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-navbutton-color | #E72C53 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-tilecolor | #E72C53 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | msapplication-tileimage | /cisiweb2/image/icons/apple-touch-icon-144-precomposed.png |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | robots | noindex |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | generator | Sitefinity 12.2.7232.0 PE |
| www.cisi.org/cisiweb2/.../basket | apple-itunes-app | app-id=1478703323 |
| www.cisi.org/cisiweb2/.../basket | viewport | width=device-width, initial-scale=1.0 |
| www.cisi.org/cisiweb2/.../basket | handheldfriendly | True |
| www.cisi.org/cisiweb2/.../basket | title | Basket |
| www.cisi.org/cisiweb2/.../basket | author | CISI |
| www.cisi.org/cisiweb2/.../basket | application-name | CISI |
| www.cisi.org/cisiweb2/.../basket | msapplication-tooltip | The Chartered Institute For Securities And Investment |
| www.cisi.org/cisiweb2/.../basket | msapplication-window | width=1024;height=768 |
| www.cisi.org/cisiweb2/.../basket | msapplication-starturl | ./ |
| www.cisi.org/cisiweb2/.../basket | msapplication-navbutton-color | #E72C53 |
| www.cisi.org/cisiweb2/.../basket | msapplication-tilecolor | #E72C53 |
| www.cisi.org/cisiweb2/.../basket | msapplication-tileimage | /cisiweb2/image/icons/apple-touch-icon-144-precomposed.png |
| www.cisi.org/cisiweb2/.../basket | robots | noindex |
| www.cisi.org/cisiweb2/.../basket | generator | Sitefinity 12.2.7232.0 PE |
| www.cisi.org/cisiweb2/.../register | apple-itunes-app | app-id=1478703323 |
| www.cisi.org/cisiweb2/.../register | viewport | width=device-width, initial-scale=1.0 |
| www.cisi.org/cisiweb2/.../register | handheldfriendly | True |
| www.cisi.org/cisiweb2/.../register | title | CISI | Register with us |
| www.cisi.org/cisiweb2/.../register | author | CISI |
| www.cisi.org/cisiweb2/.../register | application-name | CISI |
| www.cisi.org/cisiweb2/.../register | msapplication-tooltip | The Chartered Institute For Securities And Investment |
| www.cisi.org/cisiweb2/.../register | msapplication-window | width=1024;height=768 |
| www.cisi.org/cisiweb2/.../register | msapplication-starturl | ./ |
| www.cisi.org/cisiweb2/.../register | msapplication-navbutton-color | #E72C53 |
| www.cisi.org/cisiweb2/.../register | msapplication-tilecolor | #E72C53 |
| www.cisi.org/cisiweb2/.../register | msapplication-tileimage | /cisiweb2/image/icons/apple-touch-icon-144-precomposed.png |
| www.cisi.org/cisiweb2/.../register | generator | Sitefinity 12.2.7232.0 PE |
| www.cisi.org/cisiweb2/.../study-with-us | apple-itunes-app | app-id=1478703323 |
| www.cisi.org/cisiweb2/.../study-with-us | viewport | width=device-width, initial-scale=1.0 |
| www.cisi.org/cisiweb2/.../study-with-us | handheldfriendly | True |
| www.cisi.org/cisiweb2/.../study-with-us | title | Study with us |
| www.cisi.org/cisiweb2/.../study-with-us | author | CISI |
| www.cisi.org/cisiweb2/.../study-with-us | application-name | CISI |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-tooltip | The Chartered Institute For Securities And Investment |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-window | width=1024;height=768 |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-starturl | ./ |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-navbutton-color | #E72C53 |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-tilecolor | #E72C53 |
| www.cisi.org/cisiweb2/.../study-with-us | msapplication-tileimage | /cisiweb2/image/icons/apple-touch-icon-144-precomposed.png |
| www.cisi.org/cisiweb2/.../study-with-us | generator | Sitefinity 12.2.7232.0 PE |
| www.cisi.org/cisiweb2/.../study-with-us | description | CISI qualifications infomation for those who work in Operations, Wealth Management, Compliance and Risk, Capital Markets and Corporate Finance and School or University students |
| www.cisi.org/cisiweb2/.../study-with-us | keywords | CISI, Chartered Institute for Securities and Investment, professional body, chartered, exams, finance, examination, finance exams, qualifications, professional qualifications, jobs, stockbroker, LSE, stock exchange, training, compliace, investment, securities, graduate in finance, student, education, study, Operations, Wealth Management, Compliance and Risk, Capital Markets, Corporate Finance |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cisi.org/cisiweb2/ | content-type | text/html; charset=utf-8 |
| www.cisi.org/cisiweb2/ | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | content-type | text/html; charset=utf-8 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.cisi.org/cisiweb2/.../basket | content-type | text/html; charset=utf-8 |
| www.cisi.org/cisiweb2/.../basket | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.cisi.org/cisiweb2/.../register | content-type | text/html; charset=utf-8 |
| www.cisi.org/cisiweb2/.../register | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.cisi.org/cisiweb2/.../study-with-us | content-type | text/html; charset=utf-8 |
| www.cisi.org/cisiweb2/.../study-with-us | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
Internal links8.6
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 48 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://cisi.org to http://www.cisi.org. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.9
Rendering Chart...
- This website has an average of 1,405 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.cisi.org/cisiweb2/ | 13248 | 1881 |
| www.cisi.org/.../Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f | 7700 | 1124 |
| www.cisi.org/cisiweb2/.../basket | 9694 | 1387 |
| www.cisi.org/cisiweb2/.../register | 5818 | 789 |
| www.cisi.org/cisiweb2/.../study-with-us | 12721 | 1846 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| CISI Financial Services Professional Body | OK |
| Sign in | OK |
| Basket | OK |
| CISI | Register with us | OK |
| Study with us | OK |
Incoming links10.0
28,713 pages link to this website
2,121 domains link to this website
- There are 28,713 pages on 2,121 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Popularity10.0
27710Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated March 17, 2023
- It looks like this website was last updated on Friday, 17 March 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
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| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.cisi.org/cisiweb2/
- https://www.cisi.org/cisiweb2/en/Signin?returnURL=https%3a%2f%2fwww.cisi.org%2fcisiweb2%2f
- https://www.cisi.org/cisiweb2/shop/basket
- https://www.cisi.org/cisiweb2/cisi-website/register
- https://www.cisi.org/cisiweb2/cisi-website/study-with-us