Nibbler SEO audit for www.clayaround.com
Summary
Overall8.4
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:36 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider shortening long anchor text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.clayaround.com/ Not detected www.clayaround.com/shoppage/basket Not detected www.clayaround.com/shoppage/ Not detected www.clayaround.com/all-the-clays Not detected www.clayaround.com/shipping.html Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links7.3
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.clayaround.com/clayaround-newsletter-archive.html var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/62d51e317b967b11799a0b77/1g887rsc4'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); www.clayaround.com/ www.clayaround.com/clayaround-newsletter-archive.html var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/62d51e317b967b11799a0b77/1g887rsc4'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); www.clayaround.com/shoppage/basket www.clayaround.com/clayaround-newsletter-archive.html var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/62d51e317b967b11799a0b77/1g887rsc4'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); www.clayaround.com/shoppage/ www.clayaround.com/clayaround-newsletter-archive.html var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/62d51e317b967b11799a0b77/1g887rsc4'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); www.clayaround.com/all-the-clays www.clayaround.com/clayaround-newsletter-archive.html var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/62d51e317b967b11799a0b77/1g887rsc4'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); www.clayaround.com/shipping.html
- Consider shortening long anchor text.
- 6 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.3
Rendering Chart...
- This website has an average of 298 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.clayaround.com/ | 2678 | 343 |
| www.clayaround.com/shoppage/basket | 1033 | 100 |
| www.clayaround.com/shoppage/ | 1250 | 125 |
| www.clayaround.com/all-the-clays | 1049 | 100 |
| www.clayaround.com/shipping.html | 4964 | 824 |
Meta tags8.4
This is how this website will look in Google search listings:
Polymer clay,cernit,premo,Kato,Pardo,Souffle
www.clayaround.com/
Clayaround for all your polymer claying needs. We have a wide selection of all the big makes of clay with all the tools & accessories you need to create unique art & ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.clayaround.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.clayaround.com/ | format-detection | telephone=no |
| www.clayaround.com/ | keywords | Clay, professional use,model making, doll making,sculpt,sculpting,sculpture,jewellery making,craft,art materials, artist,sculptor,mixed media |
| www.clayaround.com/ | description | Clayaround for all your polymer claying needs. We have a wide selection of all the big makes of clay with all the tools & accessories you need to create unique art & jewellery. Superior service is our goal. UK only. |
| www.clayaround.com/ | mssmarttagspreventparsing | TRUE |
| www.clayaround.com/shoppage/basket | viewport | width=device-width, initial-scale=1.0 |
| www.clayaround.com/shoppage/basket | format-detection | telephone=no |
| www.clayaround.com/shoppage/basket | keywords | polymer clay,fimo,premo,kato,souffle,pardo,leather effect,glitter,ranger inks,moulds,cutters,jewellery findings,liquid clay |
| www.clayaround.com/shoppage/basket | description | At Clayaround we know there is more to polymer clay than just the clay itself! Take a look at our wide variety of tools, accessories, art mediums, moulds, textures & cutters for that next project! Customer service is our goal. UK only |
| www.clayaround.com/shoppage/basket | mssmarttagspreventparsing | TRUE |
| www.clayaround.com/shoppage/basket | robots | noindex |
| www.clayaround.com/shoppage/ | viewport | width=device-width, initial-scale=1.0 |
| www.clayaround.com/shoppage/ | format-detection | telephone=no |
| www.clayaround.com/shoppage/ | keywords | polymer clay,fimo,premo,kato,souffle,pardo,leather effect,glitter,ranger inks,moulds,cutters,jewellery findings,liquid clay |
| www.clayaround.com/shoppage/ | description | At Clayaround we know there is more to polymer clay than just the clay itself! Take a look at our wide variety of tools, accessories, art mediums, moulds, textures & cutters for that next project! Customer service is our goal. UK only |
| www.clayaround.com/shoppage/ | mssmarttagspreventparsing | TRUE |
| www.clayaround.com/shoppage/ | twitter:card | summary |
| www.clayaround.com/all-the-clays | viewport | width=device-width, initial-scale=1.0 |
| www.clayaround.com/all-the-clays | format-detection | telephone=no |
| www.clayaround.com/all-the-clays | keywords | |
| www.clayaround.com/all-the-clays | description | |
| www.clayaround.com/all-the-clays | mssmarttagspreventparsing | TRUE |
| www.clayaround.com/shipping.html | viewport | width=device-width, initial-scale=1.0 |
| www.clayaround.com/shipping.html | format-detection | telephone=no |
| www.clayaround.com/shipping.html | keywords | Postage information,details,delivery,receipt,ordering |
| www.clayaround.com/shipping.html | description | Placing an order? Heres the delivery information for your order from Clayaround. Customer service is our goal. UK only |
| www.clayaround.com/shipping.html | mssmarttagspreventparsing | TRUE |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.clayaround.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.clayaround.com/shoppage/basket | X-UA-Compatible | IE=edge,chrome=1 |
| www.clayaround.com/shoppage/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.clayaround.com/all-the-clays | X-UA-Compatible | IE=edge,chrome=1 |
| www.clayaround.com/shipping.html | X-UA-Compatible | IE=edge,chrome=1 |
Server behaviour8.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://clayaround.com to http://www.clayaround.com. This is ideal.
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images9.0
50% of images have a clearly defined size
31 images are being resized by the browser
- Some images (50.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 31 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.clayaround.com/ | Polymer Clay Shop: | H1 |
| www.clayaround.com/ | Basket | H2 |
| www.clayaround.com/ | What customers say "...excellent service, I am really impressed!" Renata | H2 |
| www.clayaround.com/ | Everything else for clayers: | H2 |
| www.clayaround.com/ | What customers say: "What amazing customer service" Erica | H2 |
| www.clayaround.com/ | Bezels, Bangles and findings, and much more | H2 |
| www.clayaround.com/ | Superior customers service is our goal! | H2 |
| www.clayaround.com/ | Hobbyrian cutters | H3 |
| www.clayaround.com/ | Digital Downloads | H3 |
| www.clayaround.com/shoppage/basket | Your Shopping Basket | H1 |
| www.clayaround.com/shoppage/basket | Basket | H2 |
| www.clayaround.com/shoppage/basket | Superior customers service is our goal! | H2 |
| www.clayaround.com/shoppage/ | Shop | H1 |
| www.clayaround.com/shoppage/ | Basket | H2 |
| www.clayaround.com/shoppage/ | Superior customers service is our goal! | H2 |
| www.clayaround.com/all-the-clays | All the Clays | H1 |
| www.clayaround.com/all-the-clays | Basket | H2 |
| www.clayaround.com/all-the-clays | Superior customers service is our goal! | H2 |
| www.clayaround.com/shipping.html | Shipping & returns | H1 |
| www.clayaround.com/shipping.html | Basket | H2 |
| www.clayaround.com/shipping.html | Superior customers service is our goal! | H2 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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