Nibbler SEO audit for www.dominos.com.co

Overall7.3

The overall score for this website.

Accessibility8.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Headings0.0
Mobile 10
Page titles 10
Internal links 10
URL format 10

Experience7.1

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Twitter0.0
Printability0.0
Amount of content0.0
Server behaviour8.0
Mobile 10
Images 10
Internal links 10
URL format 10
Popularity 10

Marketing5.2

How well marketed, and popular the website is.

The following tests contribute to this score:

Twitter0.0
Headings0.0
Amount of content0.0
Meta tags2.0
Analytics 10
Page titles 10
Incoming links 10
Internal links 10
Popularity 10

Technology7.7

How well designed and built the website is.

The following tests contribute to this score:

Headings0.0
Printability0.0
Meta tags2.0
Server behaviour8.0
Mobile 10
Images 10
Internal links 10
URL format 10

Nibbler tested a sample of 1 pages from this website at 14:01 on 3 Jun 2023 (BST).

Want white-label SEO audits to share with your clients?

Top priorities for website improvement

Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Consider the amount of text on this website and increase it if appropriate. (read more)
Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.

Headings0.0

No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Printability0.0

0% of pages are optimised for printing

One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
  Print optimised pages
  Page Print
  www.dominos.com.co/ Not detected

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screen	641px	-	cache.dominos.com/.../screen.desktop.css
screen	60rem	-	cache.dominos.com/.../screen.fixed.css
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screen	60rem	-	cache.dominos.com/.../homepage.fixed.css

Amount of content0.0

Rendering Chart...

This website has an average of one word per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.

Amount of content discovered

Page	Characters	Words
www.dominos.com.co/	12	1

Meta tags2.0

All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
  Pages with no meta description
  Page URL
  www.dominos.com.co/

Meta Tags (name attribute)

Page URL	Name	Content
www.dominos.com.co/	verify-v1	3sfiqULalKdhaXr938aODjjv4CFmLzDbum1+U4521Uk=
www.dominos.com.co/	google	nositelinkssearchbox
www.dominos.com.co/	google-site-verification	7A2futA4ANRrHW3XYV7Was86dFfRjZRaK8slEDlxSIs
www.dominos.com.co/	p:domain_verify	0f967efb5027363bfecf41ba9d0c4812
www.dominos.com.co/	msvalidate.01	A68783B3BCFB7DC103CCE8BF3B46D16A
www.dominos.com.co/	viewport	width=device-width,initial-scale=1
www.dominos.com.co/	robots	follow, index, noodp
www.dominos.com.co/	keywords	dominos pizza, dominos, pizza, pizzas, pizzeria, pizza americana, dominos pizza cali, dominos pizza medellin, dominos bogota, domicilios, pizza a domicilio
www.dominos.com.co/	facebook-domain-verification	ti1dhjc66yufpjipgmi2ee2nrfhl6b

Meta Tags (http-equiv attribute)

Page URL	Name	Content
www.dominos.com.co/	X-UA-Compatible	IE=Edge

Server behaviour8.0

404 page

Yes Compression

This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
  Incorrectly handling 404
  Page HTTP code
  www.dominos.com.co/647b39bf1e7939.81022696 200
This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
This website follows the best practice of using a permanent (HTTP 301) redirect from http://dominos.com.co to http://www.dominos.com.co. This is ideal.

Mobile10.0

Mobile screenshot of www.dominos.com.co

Tablet screenshot of www.dominos.com.co

All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

100% of pages use analytics

Google Analytics

Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Page title	Notes
Domino's Home Page - Domino's Pizza, Order Pizza Online for Delivery - Dominos.com	OK

Incoming links10.0

12,420 pages link to this website

458 domains link to this website

There are 12,420 pages on 458 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.

Source: Ahrefs

Images10.0

100% of images have a clearly defined size

No images are being resized by the browser

All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.

Internal links10.0

Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.

URL format10.0

Every URL is well written

Popularity10.0

270827Estimated monthly organic visitors

This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Domain agei

Sorry, we cannot check the domain age of .com.co websites.

Freshnessi

Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

Fast, branded website audits

Insites creates professional website reports that can be shared with your clients.

How does Insites compare?

	Nibbler	Insites
Tests	17 fixed tests	50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your branding	No	Yes
Export & share	No	PDF & link
Lead generation	No	Embed on your site
Competitor audits	No	Yes
Test as a batch	No	Yes
Integrations + API	No	Yes
Multi-lingual	No	20+ languages
		Try it free

Fast, branded website audits

SEOpal provides you with regular updates about your online presence and much more.

How does SEOpal compare?

	Nibbler	SEOpal
Track competitors	No	YES
Track SERP rankings	No	YES
Keyword suggestions	No	YES
Issue notifications	No	YES
Continuous monitoring	No	YES
Multi-lingual	No	YES
		Get early access

Nibbler tested the following pages

https://www.dominos.com.co/