Nibbler SEO audit for www.lidl.co.uk

Overall9.1

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.5

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing8.7

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology9.0

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 14:52 on 7 May 2024 (BST).

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Top priorities for website improvement

  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)

Printability0.0

Help

0% of pages are optimised for printing

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URL format5.2

Help

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

      Page extensions

Amount of content7.1

Help

Rendering Chart...

  • This website has an average of 172 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Internal links9.0

Help

Mobile10.0

Help

Mobile screenshot of www.lidl.co.ukTablet screenshot of www.lidl.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

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Server behaviour10.0

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://lidl.co.uk to http://www.lidl.co.uk. This is ideal.

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Headings10.0

Help

always bits clothing contact coupons customer deals deluxe digital download downloaded essentials eurovision event feed feedback find flavour follow food fuels garden good greece hands have indoor information leaflets legal lidl local loungers magazines make meals more need newsletter next offers outdoor parkside pick picks picnic plants plus price sci-fi sign sitemap spring store summer sun-sational sundowners survey tour toys travel under view watersports week week's weekly wine wines your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.lidl.co.uk/Great deals at your local store!H1
www.lidl.co.uk/Lidl Plus Food Coupons Of The WeekH2
www.lidl.co.uk/Your weekly leaflets and magazinesH2
www.lidl.co.uk/Always Lidl on PriceH2
www.lidl.co.uk/Find Out MoreH2
www.lidl.co.uk/Have You Downloaded Lidl Plus?H2
www.lidl.co.uk/Make 5 meals to feed 4 for under £20H3
www.lidl.co.uk/View our digital leafletsH3
www.lidl.co.uk/Customer feedback surveyH3
www.lidl.co.uk/Pick of the WeekH4
www.lidl.co.uk/Spring Wine TourH4
www.lidl.co.uk/Flavour of the Week: GreeceH4
www.lidl.co.uk/Deluxe WinesH4
www.lidl.co.uk/EurovisionH4
www.lidl.co.uk/Indoor & Outdoor PlantsH4
www.lidl.co.uk/Sci-Fi PicksH4
www.lidl.co.uk/KitchenH4
www.lidl.co.uk/Travel PicksH4
www.lidl.co.uk/Garden EventH4
www.lidl.co.uk/ClothingH4
www.lidl.co.uk/Pick of the WeekH4
www.lidl.co.uk/Spring Wine TourH4
www.lidl.co.uk/Flavour of the Week: USAH4
www.lidl.co.uk/Deluxe WinesH4
www.lidl.co.uk/Indoor & Outdoor PlantsH4
www.lidl.co.uk/WatersportsH4
www.lidl.co.uk/BBQH4
www.lidl.co.uk/ParksideH4
www.lidl.co.uk/Outdoor ToysH4
www.lidl.co.uk/SitemapH6
www.lidl.co.uk/Contact usH6
www.lidl.co.uk/Legal informationH6
www.lidl.co.uk/Newsletter Sign UpH6
www.lidl.co.uk/Follow usH6
www.lidl.co.uk/Download nowH6
www.lidl.co.uk/c/.../s10023026NewsletterH1
www.lidl.co.uk/c/.../s10023026Newsletter RegistrationH1
www.lidl.co.uk/c/.../s10023026SitemapH6
www.lidl.co.uk/c/.../s10023026Contact usH6
www.lidl.co.uk/c/.../s10023026Legal informationH6
www.lidl.co.uk/c/.../s10023026Newsletter Sign UpH6
www.lidl.co.uk/c/.../s10023026Follow usH6
www.lidl.co.uk/c/.../s10023026Download nowH6
www.lidl.co.uk/c/.../s10022837Middle of LidlH1
www.lidl.co.uk/c/.../s10022837This Week's OffersH2
www.lidl.co.uk/c/.../s10022837Next Week's OffersH2
www.lidl.co.uk/c/.../s10022837Indoor & Outdoor PlantsH3
www.lidl.co.uk/c/.../s10022837Garden EventH3
www.lidl.co.uk/c/.../s10022837Sci-Fi PicksH3
www.lidl.co.uk/c/.../s10022837Travel PicksH3
www.lidl.co.uk/c/.../s10022837Travel PicksH3
www.lidl.co.uk/c/.../s10022837ClothingH3
www.lidl.co.uk/c/.../s10022837Indoor & Outdoor PlantsH3
www.lidl.co.uk/c/.../s10022837BBQH3
www.lidl.co.uk/c/.../s10022837ParksideH3
www.lidl.co.uk/c/.../s10022837WatersportsH3
www.lidl.co.uk/c/.../s10022837Outdoor ToysH3
www.lidl.co.uk/c/.../s10022837SitemapH6
www.lidl.co.uk/c/.../s10022837Contact usH6
www.lidl.co.uk/c/.../s10022837Legal informationH6
www.lidl.co.uk/c/.../s10022837Newsletter Sign UpH6
www.lidl.co.uk/c/.../s10022837Follow usH6
www.lidl.co.uk/c/.../s10022837Download nowH6
www.lidl.co.uk/c/.../s10023092Food OffersH1
www.lidl.co.uk/c/.../s10023092This Week's OffersH2
www.lidl.co.uk/c/.../s10023092Next Week's OffersH2
www.lidl.co.uk/c/.../s10023092Pick of the WeekH3
www.lidl.co.uk/c/.../s10023092Spring Wine TourH3
www.lidl.co.uk/c/.../s10023092Flavour of the Week: GreeceH3
www.lidl.co.uk/c/.../s10023092EurovisionH3
www.lidl.co.uk/c/.../s10023092Pick of the WeekH3
www.lidl.co.uk/c/.../s10023092Spring Wine TourH3
www.lidl.co.uk/c/.../s10023092Flavour of the Week: USAH3
www.lidl.co.uk/c/.../s10023092Deluxe WinesH3
www.lidl.co.uk/c/.../s10023092SitemapH6
www.lidl.co.uk/c/.../s10023092Contact usH6
www.lidl.co.uk/c/.../s10023092Legal informationH6
www.lidl.co.uk/c/.../s10023092Newsletter Sign UpH6
www.lidl.co.uk/c/.../s10023092Follow usH6
www.lidl.co.uk/c/.../s10023092Download nowH6
www.lidl.co.uk/c/.../s10023091Your Lidl Summer has begun!H1
www.lidl.co.uk/c/.../s10023091Browse our British BerriesH2
www.lidl.co.uk/c/.../s10023091You might also likeH2
www.lidl.co.uk/c/.../s10023091Crack open the parasols and dust off the barbie, summer is back and better than ever – and at Lidl, we’ve got all you need to make it sun-sational! From picnic bits and BBQ essentials to sundowners and sun loungers, your summer fun is in good hands!H3
www.lidl.co.uk/c/.../s10023091BBQ FavouritesH3
www.lidl.co.uk/c/.../s10023091Ice Creams & LolliesH3
www.lidl.co.uk/c/.../s10023091Summer DrinksH3
www.lidl.co.uk/c/.../s10023091Picnic, Sides & DipsH3
www.lidl.co.uk/c/.../s10023091Sensational Summer RecipesH3
www.lidl.co.uk/c/.../s10023091Sun CreamH3
www.lidl.co.uk/c/.../s10023091Summer FuelsH3
www.lidl.co.uk/c/.../s10023091Indoor & Outdoor PlantsH3
www.lidl.co.uk/c/.../s10023091Garden EventH3
www.lidl.co.uk/c/.../s10023091SitemapH6
www.lidl.co.uk/c/.../s10023091Contact usH6
www.lidl.co.uk/c/.../s10023091Legal informationH6
www.lidl.co.uk/c/.../s10023091Newsletter Sign UpH6
www.lidl.co.uk/c/.../s10023091Follow usH6
www.lidl.co.uk/c/.../s10023091Download nowH6

Images10.0

Help

0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

Help

This is how this website will look in Google search listings:

Food, Non-food, Wine and Recipes | Lidl GB

www.lidl.co.uk/

Explore our range of high quality fresh food & product offers. Enjoy great prices & latest deals in store. Shop today & collect your Lidl Plus points.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.lidl.co.uk/apple-itunes-appapp-id=1238611143
www.lidl.co.uk/viewportwidth=device-width, initial-scale=1
www.lidl.co.uk/msapplication-tilecolor#fbcb03
www.lidl.co.uk/theme-color#ffffff
www.lidl.co.uk/descriptionExplore our range of high quality fresh food & product offers. Enjoy great prices & latest deals in store. Shop today & collect your Lidl Plus points.
www.lidl.co.uk/robotsindex,follow
www.lidl.co.uk/c/.../s10023026apple-itunes-appapp-id=1238611143
www.lidl.co.uk/c/.../s10023026viewportwidth=device-width, initial-scale=1
www.lidl.co.uk/c/.../s10023026msapplication-tilecolor#fbcb03
www.lidl.co.uk/c/.../s10023026theme-color#ffffff
www.lidl.co.uk/c/.../s10023026descriptionSign up to our Lidl newsletter and never miss another amazing offer! You will receive weekly updates on all the latest products and deals at Lidl GB. Shop now.
www.lidl.co.uk/c/.../s10023026robotsindex,follow
www.lidl.co.uk/c/.../s10022837apple-itunes-appapp-id=1238611143
www.lidl.co.uk/c/.../s10022837viewportwidth=device-width, initial-scale=1
www.lidl.co.uk/c/.../s10022837msapplication-tilecolor#fbcb03
www.lidl.co.uk/c/.../s10022837theme-color#ffffff
www.lidl.co.uk/c/.../s10022837descriptionExplore our Middle of Lidl selection at Lidl GB. Enjoy great deals on a wide range of non-food products for a limited time period. Shop now with Lidl Plus.
www.lidl.co.uk/c/.../s10022837robotsindex,follow
www.lidl.co.uk/c/.../s10023092apple-itunes-appapp-id=1238611143
www.lidl.co.uk/c/.../s10023092viewportwidth=device-width, initial-scale=1
www.lidl.co.uk/c/.../s10023092msapplication-tilecolor#fbcb03
www.lidl.co.uk/c/.../s10023092theme-color#ffffff
www.lidl.co.uk/c/.../s10023092descriptionExplore our wide range of food offers at Lidl GB. Enjoy great prices & latest deals across groceries, cooked food and world food. Shop now with Lidl Plus.​
www.lidl.co.uk/c/.../s10023092robotsindex,follow
www.lidl.co.uk/c/.../s10023091apple-itunes-appapp-id=1238611143
www.lidl.co.uk/c/.../s10023091viewportwidth=device-width, initial-scale=1
www.lidl.co.uk/c/.../s10023091msapplication-tilecolor#fbcb03
www.lidl.co.uk/c/.../s10023091theme-color#ffffff
www.lidl.co.uk/c/.../s10023091descriptionExplore our summer products range, from BBQ goodies to tasty tipples at Lidl GB. Enjoy great deals on essentials for a fantastic season. Shop now with Lidl Plus.
www.lidl.co.uk/c/.../s10023091robotsindex,follow

Freshness10.0

Help

Last updated May 7, 2024

  • It looks like this website was last updated on Tuesday, 7 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
01/01/2024www.lidl.co.uk/Body text
06/04/2024www.lidl.co.uk/Body text
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17/04/2024www.lidl.co.uk/.../FULL_WIDTH_TEASER_BLUE_2528_640px-919147.jpgLast modified header
17/04/2024www.lidl.co.uk/.../Sun_Cream_V3_608px_456px-919567.jpgLast modified header
17/04/2024www.lidl.co.uk/.../Summer_Recipes_608px_456px-919585.jpgLast modified header
18/04/2024www.lidl.co.uk/.../Picnic_608px_456px_V5-919962.jpgLast modified header
17/04/2024www.lidl.co.uk/.../Summer_Drinks_608px_456px-918683.jpgLast modified header
17/04/2024www.lidl.co.uk/.../Ice_Cream_608px_456px-918261.jpgLast modified header
18/04/2024www.lidl.co.uk/.../BBQ_608px_456px_purple_V3-919961.jpgLast modified header
17/04/2024www.lidl.co.uk/.../FW_Keyvisual_Top_Header_3840_1000px_V4-919272.pngLast modified header
21/12/2023www.lidl.co.uk/.../CARD_Deluxe_Wines_608_456px-726529.jpgLast modified header
02/05/2024www.lidl.co.uk/.../CARD_FOTW_USA_WK5_608_456px-947520.jpgLast modified header
30/04/2024www.lidl.co.uk/.../CARD_POTW_WK19_608_456px-943240.jpgLast modified header
29/04/2024www.lidl.co.uk/.../WK18_EUROVISION_CARD_608_456px-939486.jpgLast modified header
16/04/2024www.lidl.co.uk/.../CARD_FOTW_Greece_WK17_608_456px-915728.jpgLast modified header
18/04/2024www.lidl.co.uk/.../CARD_Wine_tour_608_456px_V2-920422.jpgLast modified header
24/04/2024www.lidl.co.uk/.../CARD_POTW_WK18_608_456px-932036.jpgLast modified header
05/01/2024www.lidl.co.uk/.../FW_Keyvisual_3840_1000px_BLUE-748967.jpgLast modified header
30/04/2024www.lidl.co.uk/.../WK19_TOYS_CARD_608_456px-942330.jpgLast modified header
30/04/2024www.lidl.co.uk/.../WK19_WATERSPORTS_CARD_608_456px-942309.jpgLast modified header
30/04/2024www.lidl.co.uk/.../CARD_Parkside_608x456_1-943174.jpgLast modified header
30/04/2024www.lidl.co.uk/.../CARD_BBQ_608_456px-943197.jpgLast modified header
30/04/2024www.lidl.co.uk/.../CARD_Plants_608x456_1-943230.jpgLast modified header
24/04/2024www.lidl.co.uk/.../CARD_Textiles_608_456px-932037.jpgLast modified header
16/04/2024www.lidl.co.uk/.../WK18_TRAVEL_CARD_608_456px-916667.jpgLast modified header
22/04/2024www.lidl.co.uk/.../WK18_KITCHEN_CARD_608_456px-927449.jpgLast modified header
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24/04/2024www.lidl.co.uk/.../CARD_Gardening_608_456px-932044.jpgLast modified header
24/04/2024www.lidl.co.uk/.../CARD_Plants_608x456_1-932018.jpgLast modified header
29/12/2023www.lidl.co.uk/.../FW_Keyvisual_3840_1000px-740340.jpgLast modified header
23/07/2023www.lidl.co.uk/.../NL_Content_Header_Newsletter_3840_400px-450061.jpgLast modified header
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02/06/2023www.lidl.co.uk/.../google-play-badge-375481.pngLast modified header
02/06/2023www.lidl.co.uk/.../app-store-apple-375462.pngLast modified header
12/10/2023www.lidl.co.uk/n/.../arrow-bottom.svgLast modified header
05/04/2024www.lidl.co.uk/.../FULL_WIDTH_TEASER_UEFA_Win_Tickets_2528_640px_V1-900150.jpgLast modified header
28/12/2023www.lidl.co.uk/.../Slider_Teaser_WITH_RIBBON_1166_874px-737440.jpgLast modified header
28/12/2023www.lidl.co.uk/.../Blue_Leaflet_Slider_Teaser_852_638px-737641.jpgLast modified header
11/01/2024www.lidl.co.uk/.../Home_Page_Slider_5_For_20_852_638px-758700.jpgLast modified header
05/04/2024www.lidl.co.uk/.../FW_TEASER_Bakery_Guests_WK17_2528_640-899543.jpgLast modified header
09/04/2024www.lidl.co.uk/.../FW_TEASER_GHI_Wine_2528_640-904956.jpgLast modified header
29/12/2023www.lidl.co.uk/.../Slider_Teaser_1166_874px-740320.jpgLast modified header
26/01/2024www.lidl.co.uk/.../Pilsner_HP_Slider_Teaser_1166px_874px-783360.jpgLast modified header
28/12/2023www.lidl.co.uk/.../Slider_Teaser_TUP_SOYA_1166_874px-737703.jpgLast modified header
06/09/2023www.lidl.co.uk/.../Slider_Teaser_1166_874_2-539186.pngLast modified header
18/04/2024www.lidl.co.uk/.../PARKSIDE_FULL_WIDTH_TEASER_2528_640px-919920.pngLast modified header
11/04/2024www.lidl.co.uk/.../FULL_WIDTH_TEASER_Price_Cuts_2528_640px_V1-909929.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_Bitterol_1166px_874px_V5-944464.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_DeluxeHalloumi_1166px_874px_V5-944466.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_DeluxeHoney_1166px_874px_V5-944522.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_Tortelloni_1166px_874px_V5-944467.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_HeinzBBQ_1166px_874px_V5-944523.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_HeinzKetchup_1166px_874px_V5-944524.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_DeluxeBurgersscotland_1166px_874px_V5-944541.jpgLast modified header
01/05/2024www.lidl.co.uk/.../LP_COUPON_SLIDER_DeluxeBurgers_1166px_874px_V5-944465.jpgLast modified header
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