Nibbler SEO audit for www.migros.ch
Summary
Overall6.3
The overall score for this website.
Accessibility7.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:18 on 25 Apr 2024 (BST).
This website uses JavaScript to load its content. We were able to analyse this website but some of the content we saw may be different to what users see in a browser.
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 120 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images5.9
23% of images have a clearly defined size
No images are being resized by the browser
- Most images (77.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 32 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.migros.ch/ | Migros | H1 |
| www.migros.ch/ | Offers of the week in the stores | H2 |
| www.migros.ch/ | New products in the stores | H2 |
| www.migros.ch/ | Services | H3 |
| www.migros.ch/ | Shopping | H3 |
| www.migros.ch/ | Discover | H3 |
| www.migros.ch/ | Company | H3 |
| www.migros.ch/de | Migros | H1 |
| www.migros.ch/de | Angebote der Woche in den Filialen | H2 |
| www.migros.ch/de | Neuheiten in den Filialen | H2 |
| www.migros.ch/de | Services | H3 |
| www.migros.ch/de | Einkauf | H3 |
| www.migros.ch/de | Entdecken | H3 |
| www.migros.ch/de | Unternehmen | H3 |
| www.migros.ch/en | Migros | H1 |
| www.migros.ch/en | Offers of the week in the stores | H2 |
| www.migros.ch/en | New products in the stores | H2 |
| www.migros.ch/en | Services | H3 |
| www.migros.ch/en | Shopping | H3 |
| www.migros.ch/en | Discover | H3 |
| www.migros.ch/en | Company | H3 |
| www.migros.ch/it | Migros | H1 |
| www.migros.ch/it | Le offerte della settimana nelle filiali | H2 |
| www.migros.ch/it | Novità nelle filiali | H2 |
| www.migros.ch/it | Servizi | H3 |
| www.migros.ch/it | Acquisti | H3 |
| www.migros.ch/it | Scopri | H3 |
| www.migros.ch/it | Impresa | H3 |
Server behaviour7.3
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://migros.ch to http://www.migros.ch. This is ideal.
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
Meta tags8.0
- 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.migros.ch/ | description | Order fresh and frozen food and everything for your household online. 12,500 Migros products and brand products at Migros prices. |
| www.migros.ch/ | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0 |
| www.migros.ch/ | apple-mobile-web-app-capable | yes |
| www.migros.ch/ | apple-mobile-web-app-title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/ | apple-mobile-web-app-status-bar-style | default |
| www.migros.ch/ | keywords | |
| www.migros.ch/ | title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/ | twitter:card | summary |
| www.migros.ch/ | twitter:title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/ | twitter:image | https://www.migros.ch/assets/mgb-favicons/icon-512x512.png |
| www.migros.ch/ | twitter:image:alt | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/ | twitter:description | Order fresh and frozen food and everything for your household online. 12,500 Migros products and brand products at Migros prices. |
| www.migros.ch/ | robots | index,follow |
| www.migros.ch/ | google-site-verification | AcpH2OWFMmq1-72oiAVmQRxD-BI_ITUgRJfzqxRUOUg |
| www.migros.ch/ | application-name | migros.ch |
| www.migros.ch/ | msapplication-tilecolor | #e0e0e0 |
| www.migros.ch/ | theme-color | #ff6600 |
| www.migros.ch/de | description | Frische Lebensmittel, Tiefkühlkost und alles für den Haushalt online bestellen. 12 500 Migros Produkte & Markenartikel zum Migros Preis. |
| www.migros.ch/de | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0 |
| www.migros.ch/de | apple-mobile-web-app-capable | yes |
| www.migros.ch/de | apple-mobile-web-app-title | Migros Supermarkt – Online bestellen und nach Hause liefern lassen • Migros |
| www.migros.ch/de | apple-mobile-web-app-status-bar-style | default |
| www.migros.ch/de | keywords | |
| www.migros.ch/de | title | Migros Supermarkt – Online bestellen und nach Hause liefern lassen • Migros |
| www.migros.ch/de | twitter:card | summary |
| www.migros.ch/de | twitter:title | Migros Supermarkt – Online bestellen und nach Hause liefern lassen • Migros |
| www.migros.ch/de | twitter:image | https://www.migros.ch/assets/mgb-favicons/icon-512x512.png |
| www.migros.ch/de | twitter:image:alt | Migros Supermarkt – Online bestellen und nach Hause liefern lassen • Migros |
| www.migros.ch/de | twitter:description | Frische Lebensmittel, Tiefkühlkost und alles für den Haushalt online bestellen. 12 500 Migros Produkte & Markenartikel zum Migros Preis. |
| www.migros.ch/de | robots | index,follow |
| www.migros.ch/de | google-site-verification | AcpH2OWFMmq1-72oiAVmQRxD-BI_ITUgRJfzqxRUOUg |
| www.migros.ch/de | application-name | migros.ch |
| www.migros.ch/de | msapplication-tilecolor | #e0e0e0 |
| www.migros.ch/de | theme-color | #ff6600 |
| www.migros.ch/en | description | Order fresh and frozen food and everything for your household online. 12,500 Migros products and brand products at Migros prices. |
| www.migros.ch/en | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0 |
| www.migros.ch/en | apple-mobile-web-app-capable | yes |
| www.migros.ch/en | apple-mobile-web-app-title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/en | apple-mobile-web-app-status-bar-style | default |
| www.migros.ch/en | keywords | |
| www.migros.ch/en | title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/en | twitter:card | summary |
| www.migros.ch/en | twitter:title | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/en | twitter:image | https://www.migros.ch/assets/mgb-favicons/icon-512x512.png |
| www.migros.ch/en | twitter:image:alt | Migros supermarket – Order online and get it delivered to your home • Migros |
| www.migros.ch/en | twitter:description | Order fresh and frozen food and everything for your household online. 12,500 Migros products and brand products at Migros prices. |
| www.migros.ch/en | robots | index,follow |
| www.migros.ch/en | google-site-verification | AcpH2OWFMmq1-72oiAVmQRxD-BI_ITUgRJfzqxRUOUg |
| www.migros.ch/en | application-name | migros.ch |
| www.migros.ch/en | msapplication-tilecolor | #e0e0e0 |
| www.migros.ch/en | theme-color | #ff6600 |
| www.migros.ch/it | description | Ordina online alimenti freschi, prodotti surgelati e tutto ciò che ti serve per la casa. 12 500 prodotti Migros e articoli di marca a prezzi Migros. |
| www.migros.ch/it | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0 |
| www.migros.ch/it | apple-mobile-web-app-capable | yes |
| www.migros.ch/it | apple-mobile-web-app-title | Supermercato Migros – Ordina online e fatti consegnare la spesa a casa • Migros |
| www.migros.ch/it | apple-mobile-web-app-status-bar-style | default |
| www.migros.ch/it | keywords | |
| www.migros.ch/it | title | Supermercato Migros – Ordina online e fatti consegnare la spesa a casa • Migros |
| www.migros.ch/it | twitter:card | summary |
| www.migros.ch/it | twitter:title | Supermercato Migros – Ordina online e fatti consegnare la spesa a casa • Migros |
| www.migros.ch/it | twitter:image | https://www.migros.ch/assets/mgb-favicons/icon-512x512.png |
| www.migros.ch/it | twitter:image:alt | Supermercato Migros – Ordina online e fatti consegnare la spesa a casa • Migros |
| www.migros.ch/it | twitter:description | Ordina online alimenti freschi, prodotti surgelati e tutto ciò che ti serve per la casa. 12 500 prodotti Migros e articoli di marca a prezzi Migros. |
| www.migros.ch/it | robots | index,follow |
| www.migros.ch/it | google-site-verification | AcpH2OWFMmq1-72oiAVmQRxD-BI_ITUgRJfzqxRUOUg |
| www.migros.ch/it | application-name | migros.ch |
| www.migros.ch/it | msapplication-tilecolor | #e0e0e0 |
| www.migros.ch/it | theme-color | #ff6600 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.migros.ch/ | X-UA-Compatible | IE=edge |
| www.migros.ch/de | X-UA-Compatible | IE=edge |
| www.migros.ch/en | X-UA-Compatible | IE=edge |
| www.migros.ch/it | X-UA-Compatible | IE=edge |
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.migros.ch/ Optimised www.migros.ch/de Optimised www.migros.ch/en Optimised www.migros.ch/it Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.migros.ch/ Detected Detected Detected www.migros.ch/de Detected Detected Detected www.migros.ch/en Detected Detected Detected www.migros.ch/it Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Amount of content9.7
Rendering Chart...
- This website has an average of 764 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.migros.ch/ | 5723 | 915 |
| www.migros.ch/de | 6652 | 931 |
| www.migros.ch/en | 5723 | 915 |
| www.migros.ch/it | 6637 | 1058 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler tested the following pages
- https://www.migros.ch/
- https://www.migros.ch/
- https://www.migros.ch/de
- https://www.migros.ch/en
- https://www.migros.ch/it
This website uses JavaScript to load its content. We were able to analyse this website but some of the content we saw may be different to what users see in a browser.