Nibbler SEO audit for www.rossstores.com
Summary
Overall9.4
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:05 on 27 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Amount of content7.9
Rendering Chart...
- This website has an average of 359 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.rossstores.com/ | 2474 | 416 |
| www.rossstores.com/store-locator/ | 1065 | 165 |
| www.rossstores.com/credit-card/ | 5006 | 839 |
| www.rossstores.com/found-in-store/ | 1073 | 165 |
| www.rossstores.com/email-sign-up/ | 1371 | 210 |
Meta tags8.4
This is how this website will look in Google search listings:
Ross Dress For Less
www.rossstores.com/
Ross Dress for Less offers the best bargains on the latest trends in clothing, shoes, home decor and more! Find your store today!
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rossstores.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.rossstores.com/ | description | Ross Dress for Less offers the best bargains on the latest trends in clothing, shoes, home decor and more! Find your store today! |
| www.rossstores.com/ | twitter:card | summary_large_image |
| www.rossstores.com/ | twitter:site | @Ross_Stores |
| www.rossstores.com/ | msapplication-tileimage | https://www.rossstores.com/wp-content/uploads/2021/03/cropped-cropped-ross_favicon_master-270x270.png |
| www.rossstores.com/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.rossstores.com/ | keywords | |
| www.rossstores.com/store-locator/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.rossstores.com/store-locator/ | description | Find your nearest Ross location and get the bargains on the latest trends in clothing, shoes, home decor and more. |
| www.rossstores.com/store-locator/ | twitter:card | summary_large_image |
| www.rossstores.com/store-locator/ | twitter:site | @Ross_Stores |
| www.rossstores.com/store-locator/ | msapplication-tileimage | https://www.rossstores.com/wp-content/uploads/2021/03/cropped-cropped-ross_favicon_master-270x270.png |
| www.rossstores.com/store-locator/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.rossstores.com/store-locator/ | keywords | |
| www.rossstores.com/credit-card/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.rossstores.com/credit-card/ | twitter:card | summary_large_image |
| www.rossstores.com/credit-card/ | twitter:site | @Ross_Stores |
| www.rossstores.com/credit-card/ | msapplication-tileimage | https://www.rossstores.com/wp-content/uploads/2021/03/cropped-cropped-ross_favicon_master-270x270.png |
| www.rossstores.com/credit-card/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.rossstores.com/credit-card/ | keywords | |
| www.rossstores.com/found-in-store/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.rossstores.com/found-in-store/ | description | Check out the latest Ross finds. Share your finds on Instagram using @rossdressforless and #yesforless. |
| www.rossstores.com/found-in-store/ | twitter:card | summary_large_image |
| www.rossstores.com/found-in-store/ | twitter:site | @Ross_Stores |
| www.rossstores.com/found-in-store/ | msapplication-tileimage | https://www.rossstores.com/wp-content/uploads/2021/03/cropped-cropped-ross_favicon_master-270x270.png |
| www.rossstores.com/found-in-store/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.rossstores.com/found-in-store/ | keywords | |
| www.rossstores.com/email-sign-up/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.rossstores.com/email-sign-up/ | description | Sign up for Ross emails to stay up-to-date on the latest events, openings and more. |
| www.rossstores.com/email-sign-up/ | twitter:card | summary_large_image |
| www.rossstores.com/email-sign-up/ | twitter:site | @Ross_Stores |
| www.rossstores.com/email-sign-up/ | msapplication-tileimage | https://www.rossstores.com/wp-content/uploads/2021/03/cropped-cropped-ross_favicon_master-270x270.png |
| www.rossstores.com/email-sign-up/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.rossstores.com/email-sign-up/ | keywords |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rossstores.com/ | X-UA-Compatible | IE=edge |
| www.rossstores.com/store-locator/ | X-UA-Compatible | IE=edge |
| www.rossstores.com/credit-card/ | X-UA-Compatible | IE=edge |
| www.rossstores.com/found-in-store/ | X-UA-Compatible | IE=edge |
| www.rossstores.com/email-sign-up/ | X-UA-Compatible | IE=edge |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://rossstores.com to http://www.rossstores.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 23/04/2024 | www.rossstores.com/.../hero_cards_centered.png | Last modified header |
| 23/04/2024 | www.rossstores.com/.../Tan-Handbag-with-Whipstitch.jpg | Last modified header |
| 23/04/2024 | www.rossstores.com/.../Grapefruit-Bath-Collection.jpg | Last modified header |
| 23/04/2024 | www.rossstores.com/.../Pink-Handbag-with-Chain.jpg | Last modified header |
| 23/04/2024 | www.rossstores.com/.../Spa-Fresh-Set.jpg | Last modified header |
| 23/04/2024 | www.rossstores.com/.../cards.png | Last modified header |
| 18/03/2024 | www.rossstores.com/.../logo-ross.svg | Last modified header |
| 18/03/2024 | www.rossstores.com/.../style.min.css | Last modified header |
| 18/03/2024 | www.rossstores.com/.../fonts-vendor.css | Last modified header |
| 18/03/2024 | www.rossstores.com/.../styles.css | Last modified header |
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