Nibbler SEO audit for www.tacobell.com
Summary
Overall9.0
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:58 on 30 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure all internal links to this page go to the canonical version. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.tacobell.com/ Not detected www.tacobell.com/login/yum Not detected www.tacobell.com/food Not detected www.tacobell.com/delivery Not detected www.tacobell.com/rewards Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links6.0
- 26 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.8
Rendering Chart...
- This website has an average of 739 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.tacobell.com/ | 3020 | 487 |
| www.tacobell.com/login/yum | 111 | 23 |
| www.tacobell.com/food | 2221 | 354 |
| www.tacobell.com/delivery | 6592 | 1127 |
| www.tacobell.com/rewards | 9882 | 1706 |
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://tacobell.com to http://www.tacobell.com. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.tacobell.com/ | It's Taco Tuuuuuesday! | H1 |
| www.tacobell.com/ | Nacho Fries are Back | H2 |
| www.tacobell.com/ | New Cantina Chicken Menu | H2 |
| www.tacobell.com/ | Make it a Meal | H2 |
| www.tacobell.com/ | Cravings Value Menu | H2 |
| www.tacobell.com/ | What's Happening On the App | H2 |
| www.tacobell.com/ | News to Know | H2 |
| www.tacobell.com/login/yum | Welcome Home! | H1 |
| www.tacobell.com/food | Taco Bell® Menu | H1 |
| www.tacobell.com/food | Order Ahead Online | H2 |
| www.tacobell.com/food | Find Tacos Near You Today | H2 |
| www.tacobell.com/food | Order your favorite Taco Bell® menu items online or visit us at the Taco Bell location nearest you | H3 |
| www.tacobell.com/food | Pick Up In-Restaurant or at the Drive-Thru | H4 |
| www.tacobell.com/delivery | Delivery Is Now on Our App | H1 |
| www.tacobell.com/delivery | Order directly from our app | H2 |
| www.tacobell.com/delivery | Don't miss these Offers & Deals | H2 |
| www.tacobell.com/delivery | Or Order Delivery With Our Partners | H2 |
| www.tacobell.com/delivery | Questions? We'll deliver answers. | H2 |
| www.tacobell.com/delivery | Delivery Through The Taco Bell App | H2 |
| www.tacobell.com/delivery | Delivery Through Partner Apps | H2 |
| www.tacobell.com/delivery | How do I order delivery on the Taco Bell app? | H3 |
| www.tacobell.com/delivery | How do I know if I can get Taco Bell delivery? | H3 |
| www.tacobell.com/delivery | How do I select delivery or pick up? | H3 |
| www.tacobell.com/delivery | Can I order delivery through Uber Eats, Postmates, DoorDash, or Grubhub? | H3 |
| www.tacobell.com/delivery | Does Taco Bell have their own delivery drivers? | H3 |
| www.tacobell.com/delivery | Can I get loyalty points if I order delivery? | H3 |
| www.tacobell.com/delivery | Can I get loyalty points if I forgot to sign in? | H3 |
| www.tacobell.com/delivery | What's the difference between ordering delivery on Taco Bell's app vs. on a third party delivery service app like Uber Eats, Postmates, DoorDash or Grubhub? | H3 |
| www.tacobell.com/delivery | Is the menu different for delivery? | H3 |
| www.tacobell.com/delivery | Who will be delivering my order? | H3 |
| www.tacobell.com/delivery | I had an issue with my order, who do I contact? | H3 |
| www.tacobell.com/delivery | How much is the delivery fee? | H3 |
| www.tacobell.com/delivery | Can I send an additional tip after the order was delivered? | H3 |
| www.tacobell.com/delivery | How long will it take for my food to arrive? | H3 |
| www.tacobell.com/delivery | Where can I see delivery offers and promotions? | H3 |
| www.tacobell.com/delivery | Can I order delivery on TacoBell.com? | H3 |
| www.tacobell.com/delivery | Does Taco Bell deliver on the DoorDash® app? | H3 |
| www.tacobell.com/delivery | Does Taco Bell deliver on the Uber Eats® app? | H3 |
| www.tacobell.com/delivery | Does Taco Bell deliver on the Grubhub® app? | H3 |
| www.tacobell.com/delivery | Does Taco Bell deliver on the Postmates® app? | H3 |
| www.tacobell.com/delivery | How much do the partner apps charge for Taco Bell delivery? | H3 |
| www.tacobell.com/delivery | Do the partner apps have Taco Bell delivery discounts or offers? | H3 |
| www.tacobell.com/delivery | How do I report a problem with my Taco Bell delivery order on a partner app? | H3 |
| www.tacobell.com/delivery | Why is Taco Bell delivery not available in my area? | H3 |
| www.tacobell.com/rewards | Your Pick.It's Free. | H1 |
| www.tacobell.com/rewards | How It Works | H2 |
| www.tacobell.com/rewards | Unlock Hot Tier | H2 |
| www.tacobell.com/rewards | Unlock Fire! Tier | H2 |
| www.tacobell.com/rewards | Exclusive Access | H2 |
| www.tacobell.com/rewards | Other Benefits | H2 |
| www.tacobell.com/rewards | Rewards Program FAQ | H2 |
| www.tacobell.com/rewards | What is Taco Bell Rewards and how does it work? | H3 |
| www.tacobell.com/rewards | How do I become a Taco Bell Rewards member? | H3 |
| www.tacobell.com/rewards | How do I keep track of past points and rewards? | H3 |
| www.tacobell.com/rewards | Do Taco Bell points and rewards expire? | H3 |
| www.tacobell.com/rewards | Is my "Fire" tier status permanent? | H3 |
| www.tacobell.com/rewards | What do I do if I have any questions about my order or rewards? | H3 |
| www.tacobell.com/rewards | How many points do I need to earn a reward? | H3 |
| www.tacobell.com/rewards | How do I redeem a Taco Bell Reward? | H3 |
| www.tacobell.com/rewards | What rewards are available in each tier for earning 250 points? | H3 |
| www.tacobell.com/rewards | Where can I find my rewards status information and track my progress? | H3 |
| www.tacobell.com/rewards | How many points will I earn for each qualifying purchase? | H3 |
| www.tacobell.com/rewards | Is there a way for me to earn points when I’m not ordering on the app? | H3 |
| www.tacobell.com/rewards | Will I earn points on delivery orders? | H3 |
| www.tacobell.com/rewards | Will I earn points on other non-food purchases? | H3 |
| www.tacobell.com/rewards | What are Taco Bell "Challenges?" | H3 |
| www.tacobell.com/rewards | How do I scan the barcode on my receipt? | H3 |
| www.tacobell.com/rewards | What do I do if the scanner doesn't read the barcode on my receipt? | H3 |
| www.tacobell.com/rewards | What if I can't find a barcode on my receipt? | H3 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Meta tags10.0
This is how this website will look in Google search listings:
Your Order
www.tacobell.com/
Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.tacobell.com/ | viewport | width=device-width |
| www.tacobell.com/ | description | Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery. |
| www.tacobell.com/ | format-detection | telephone=no |
| www.tacobell.com/ | next-head-count | 8 |
| www.tacobell.com/login/yum | viewport | width=device-width |
| www.tacobell.com/login/yum | description | Login |
| www.tacobell.com/login/yum | format-detection | telephone=no |
| www.tacobell.com/login/yum | next-head-count | 8 |
| www.tacobell.com/food | viewport | width=device-width |
| www.tacobell.com/food | format-detection | telephone=no |
| www.tacobell.com/food | description | Find something new on the Taco Bell menu. Order ahead online or on the Taco Bell app for pick up in the restaurant or at the drive-thru. |
| www.tacobell.com/food | next-head-count | 8 |
| www.tacobell.com/delivery | viewport | width=device-width |
| www.tacobell.com/delivery | description | Now you can order delivery directly from the Taco Bell app and earn points that reward you with even more Taco Bell. |
| www.tacobell.com/delivery | format-detection | telephone=no |
| www.tacobell.com/delivery | next-head-count | 8 |
| www.tacobell.com/rewards | viewport | width=device-width |
| www.tacobell.com/rewards | description | Make your tacos count and join Taco Bell Rewards today! Collect points, accept challenges & earn free food on the app. Download the app to get started! |
| www.tacobell.com/rewards | format-detection | telephone=no |
| www.tacobell.com/rewards | next-head-count | 8 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 24, 2024
- It looks like this website was last updated on Wednesday, 24 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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