Nibbler SEO audit for www.thefarmersdog.com

Overall7.4

The overall score for this website.

Accessibility8.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.8

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing4.4

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology8.5

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 21:06 on 4 Apr 2024 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

Help

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Headings7.0

Help

alison allowed barkley better brown burnt chubbypubby contactavailable david delivered dogs easier eating eileen fact farmer's feedback food formulated free fresh gwen health healthy heidi jennie kaitlinvilasuso kels legally lilyxlafleur lisa love made mary meals michael miller natalie nicole nutrition nutritionists only ottozurich over pawsofsimba picathepom plan praised real robert safarimou sarah schurmansa should shouldn't site smalldogsadie starts theboxer them tips tisa today twodapperdoods vets wearerockyandonyx winston works your zakkiya

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Page headings detail

URLHeadingLevel
www.thefarmersdog.com/A healthy life starts with healthy food.H1
www.thefarmersdog.com/You shouldn’t be the only one eating healthy.H1
www.thefarmersdog.com/Better for them.Easier for you.H1
www.thefarmersdog.com/How your plan worksH1
www.thefarmersdog.com/Formulated by nutritionists,praised by vets.H1
www.thefarmersdog.com/Over 0 meals delivered.H1
www.thefarmersdog.com/See your dog’s recommended plan!H1
www.thefarmersdog.com/Real food • Made fresh • DeliveredH2
www.thefarmersdog.com/Real FoodH2
www.thefarmersdog.com/Human GradeH2
www.thefarmersdog.com/Made FreshH2
www.thefarmersdog.com/Vet DevelopedH2
www.thefarmersdog.com/Plan FeaturesH3
www.thefarmersdog.com/What Customers Are SayingH3
www.thefarmersdog.com/woof.im.otisH3
www.thefarmersdog.com/Juliana C.H3
www.thefarmersdog.com/ottozurichH3
www.thefarmersdog.com/Robert F.H3
www.thefarmersdog.com/pawsofsimbaH3
www.thefarmersdog.com/Alison G.H3
www.thefarmersdog.com/zakkiya.millerH3
www.thefarmersdog.com/Nicole R.H3
www.thefarmersdog.com/barkley_theboxerH3
www.thefarmersdog.com/Eileen H.H3
www.thefarmersdog.com/schurmansaH3
www.thefarmersdog.com/David G.H3
www.thefarmersdog.com/fit_kelsH3
www.thefarmersdog.com/Mary G.H3
www.thefarmersdog.com/chubbypubbyH3
www.thefarmersdog.com/Ann G.H3
www.thefarmersdog.com/kaitlinvilasusoH3
www.thefarmersdog.com/Sarah C.H3
www.thefarmersdog.com/picathepomH3
www.thefarmersdog.com/Tisa M.H3
www.thefarmersdog.com/wearerockyandonyxH3
www.thefarmersdog.com/Lisa K.H3
www.thefarmersdog.com/smalldogsadieH3
www.thefarmersdog.com/Jennie M.H3
www.thefarmersdog.com/safarimouH3
www.thefarmersdog.com/Gwen B.H3
www.thefarmersdog.com/winston_and_heidiH3
www.thefarmersdog.com/Natalie B.H3
www.thefarmersdog.com/twodapperdoodsH3
www.thefarmersdog.com/Michael D.H3
www.thefarmersdog.com/lilyxlafleurH3
www.thefarmersdog.com/Free & FlexibleDeliveriesH4
www.thefarmersdog.com/NationwideShippingH4
www.thefarmersdog.com/Eco FriendlyPackagingH4
www.thefarmersdog.com/24-HourCustomer ServiceH4
www.thefarmersdog.com/IncreasedVitalityH4
www.thefarmersdog.com/Clear Skin &Shiny CoatH4
www.thefarmersdog.com/Less“Dog Odor”H4
www.thefarmersdog.com/Better#2H4
www.thefarmersdog.com/Site MapH4
www.thefarmersdog.com/ContactAvailable 24/7H4
www.thefarmersdog.com/Free Health and Nutrition TipsH4
www.thefarmersdog.com/“Meals”H5
www.thefarmersdog.com/PreservativesH5
www.thefarmersdog.com/Brown PelletsH5
www.thefarmersdog.com/Label TricksH5
www.thefarmersdog.com/Tested on HumansH5
www.thefarmersdog.com/Personalized PlansH5
www.thefarmersdog.com/Delivered Within DaysH5
www.thefarmersdog.com/Build Your PlanH5
www.thefarmersdog.com/Try it OutH5
www.thefarmersdog.com/Fall in LoveH5
www.thefarmersdog.com/reviewsBetter for them, easier for you.H1
www.thefarmersdog.com/reviewsGoogle ReviewsH2
www.thefarmersdog.com/reviewsOver 100,000,000 Meals ServedH2
www.thefarmersdog.com/reviewsVeterinarian TestimonialsH2
www.thefarmersdog.com/reviewsFarmer’s Dogs are social animalsH2
www.thefarmersdog.com/reviewsMarina KinrossH3
www.thefarmersdog.com/reviewsPamela StewartH3
www.thefarmersdog.com/reviewsCatherine ClarkH3
www.thefarmersdog.com/reviewsShawna HeningerH3
www.thefarmersdog.com/reviewsTarun BhatnagarH3
www.thefarmersdog.com/reviewsCindy KirklandH3
www.thefarmersdog.com/reviewsHeather GrassetteH3
www.thefarmersdog.com/reviewsSarajill HartleyH3
www.thefarmersdog.com/reviewsSite MapH4
www.thefarmersdog.com/reviewsContactAvailable 24/7H4
www.thefarmersdog.com/reviewsFree Health and Nutrition TipsH4
www.thefarmersdog.com/about-usFor the loveof dogs.H1
www.thefarmersdog.com/about-usOur missionH1
www.thefarmersdog.com/about-usGuided by science.Driven by love.H1
www.thefarmersdog.com/about-usOur tale...H1
www.thefarmersdog.com/about-usTodayH1
www.thefarmersdog.com/about-usAd made by The Farmer’s Dog for the superbowl in 2021 which was voted #1 on USA Today Ad MeterH2
www.thefarmersdog.com/about-usIt began with JadaH2
www.thefarmersdog.com/about-usReal food, real resultsH2
www.thefarmersdog.com/about-usA fresh revelationH2
www.thefarmersdog.com/about-usThe feedbackH2
www.thefarmersdog.com/about-usFun Fact:H3
www.thefarmersdog.com/about-usFun Fact:H3
www.thefarmersdog.com/about-usSite MapH4
www.thefarmersdog.com/about-usContactAvailable 24/7H4
www.thefarmersdog.com/about-usFree Health and Nutrition TipsH4
www.thefarmersdog.com/why-freshThe Dog Years Are OverH1
www.thefarmersdog.com/why-freshFor as long as any of us can remember, we’ve been trained to feed commercial “dog food.” What do we have to show for it today?H2
www.thefarmersdog.com/why-freshBut what about the “good” brands?H2
www.thefarmersdog.com/why-freshWhat is legally allowed in pet food?H2
www.thefarmersdog.com/why-freshPet food should be…food. Not burnt brown balls.H2
www.thefarmersdog.com/why-freshSite MapH4
www.thefarmersdog.com/why-freshContactAvailable 24/7H4
www.thefarmersdog.com/why-freshFree Health and Nutrition TipsH4

Internal links7.1

Help

Server behaviour7.6

Help

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://thefarmersdog.com to http://www.thefarmersdog.com. This is ideal.

Amount of content7.6

Help

Rendering Chart...

  • This website has an average of 894 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.

Amount of content discovered

Page titles8.0

Help

80% of pages have defined titles

0% of page titles are weak

  • One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a title in the head of the document.

Page titles

Page titleNotes
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing

Meta tags8.4

Help

This is how this website will look in Google search listings:

Open Chat

www.thefarmersdog.com/

The Farmer’s Dog provides smarter, healthier dog food: 100% human-grade food, pre-portioned and delivered to your door. Create your plan today!

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.thefarmersdog.com/viewportwidth=device-width, initial-scale=1.0
www.thefarmersdog.com/twitter:cardsummary
www.thefarmersdog.com/twitter:imagehttps://www.thefarmersdog.com/images/logo-a36f2a.png
www.thefarmersdog.com/twitter:titleFresh Human-Grade Dog Food Delivery | The Farmer’s Dog
www.thefarmersdog.com/twitter:urlhttps://www.thefarmersdog.com
www.thefarmersdog.com/descriptionThe Farmer’s Dog provides smarter, healthier dog food: 100% human-grade food, pre-portioned and delivered to your door. Create your plan today!
www.thefarmersdog.com/twitter:descriptionThe Farmer’s Dog provides smarter, healthier dog food: 100% human-grade food, pre-portioned and delivered to your door. Create your plan today!
www.thefarmersdog.com/google-site-verificationga32F_HAtAiqfzIU6RAL2rmULWbBd1XG8yyS0sGhUlU
www.thefarmersdog.com/msvalidate.01C1067880890D75D49CE88F3A2B9C687D
www.thefarmersdog.com/p:domain_verifyc98e002ef1e74f3ea5795ac381462e76
www.thefarmersdog.com/mobile-web-app-capableyes
www.thefarmersdog.com/theme-color#ffffff
www.thefarmersdog.com/application-nameApp
www.thefarmersdog.com/apple-mobile-web-app-capableyes
www.thefarmersdog.com/apple-mobile-web-app-status-bar-styledefault
www.thefarmersdog.com/apple-mobile-web-app-titleApp
www.thefarmersdog.com/msapplication-tilecolor#ffffff
www.thefarmersdog.com/msapplication-tileimage/favicons/mstile-144x144.png
www.thefarmersdog.com/msapplication-config/favicons/browserconfig.xml
www.thefarmersdog.com/signup/me?productLine=freshgoogle-site-verificationga32F_HAtAiqfzIU6RAL2rmULWbBd1XG8yyS0sGhUlU
www.thefarmersdog.com/signup/me?productLine=freshmsvalidate.01C1067880890D75D49CE88F3A2B9C687D
www.thefarmersdog.com/signup/me?productLine=freshp:domain_verifyc98e002ef1e74f3ea5795ac381462e76
www.thefarmersdog.com/signup/me?productLine=freshmobile-web-app-capableyes
www.thefarmersdog.com/signup/me?productLine=freshtheme-color#ffffff
www.thefarmersdog.com/signup/me?productLine=freshapplication-nameApp
www.thefarmersdog.com/signup/me?productLine=freshapple-mobile-web-app-capableyes
www.thefarmersdog.com/signup/me?productLine=freshapple-mobile-web-app-status-bar-styledefault
www.thefarmersdog.com/signup/me?productLine=freshapple-mobile-web-app-titleApp
www.thefarmersdog.com/signup/me?productLine=freshmsapplication-tilecolor#ffffff
www.thefarmersdog.com/signup/me?productLine=freshmsapplication-tileimage/favicons/mstile-144x144.png
www.thefarmersdog.com/signup/me?productLine=freshmsapplication-config/favicons/browserconfig.xml
www.thefarmersdog.com/reviewsviewportwidth=device-width, initial-scale=1.0
www.thefarmersdog.com/reviewstwitter:cardsummary
www.thefarmersdog.com/reviewstwitter:imagehttps://www.thefarmersdog.com/images/logo-a36f2a.png
www.thefarmersdog.com/reviewstwitter:urlhttps://www.thefarmersdog.com
www.thefarmersdog.com/reviewstwitter:titleFresh Dog Food Reviews & Ratings | The Farmer’s Dog
www.thefarmersdog.com/reviewsdescriptionFresh food has a transformative impact on dogs' health — improving everything from digestion and allergies, to energy levels and life span. Read real customer reviews and see why dogs and their humans love The Farmer’s Dog.
www.thefarmersdog.com/reviewstwitter:descriptionFresh food has a transformative impact on dogs' health — improving everything from digestion and allergies, to energy levels and life span. Read real customer reviews and see why dogs and their humans love The Farmer’s Dog.
www.thefarmersdog.com/reviewsgoogle-site-verificationga32F_HAtAiqfzIU6RAL2rmULWbBd1XG8yyS0sGhUlU
www.thefarmersdog.com/reviewsmsvalidate.01C1067880890D75D49CE88F3A2B9C687D
www.thefarmersdog.com/reviewsp:domain_verifyc98e002ef1e74f3ea5795ac381462e76
www.thefarmersdog.com/reviewsmobile-web-app-capableyes
www.thefarmersdog.com/reviewstheme-color#ffffff
www.thefarmersdog.com/reviewsapplication-nameApp
www.thefarmersdog.com/reviewsapple-mobile-web-app-capableyes
www.thefarmersdog.com/reviewsapple-mobile-web-app-status-bar-styledefault
www.thefarmersdog.com/reviewsapple-mobile-web-app-titleApp
www.thefarmersdog.com/reviewsmsapplication-tilecolor#ffffff
www.thefarmersdog.com/reviewsmsapplication-tileimage/favicons/mstile-144x144.png
www.thefarmersdog.com/reviewsmsapplication-config/favicons/browserconfig.xml
www.thefarmersdog.com/about-usviewportwidth=device-width, initial-scale=1.0
www.thefarmersdog.com/about-ustwitter:cardsummary
www.thefarmersdog.com/about-ustwitter:imagehttps://www.thefarmersdog.com/images/logo-a36f2a.png
www.thefarmersdog.com/about-ustwitter:urlhttps://www.thefarmersdog.com
www.thefarmersdog.com/about-ustwitter:titleOur Story and Mission | The Farmer’s Dog
www.thefarmersdog.com/about-usdescriptionLearn more about how we’re turning our unconditional love for dogs into uncomplicated care.
www.thefarmersdog.com/about-ustwitter:descriptionLearn more about how we’re turning our unconditional love for dogs into uncomplicated care.
www.thefarmersdog.com/about-usgoogle-site-verificationga32F_HAtAiqfzIU6RAL2rmULWbBd1XG8yyS0sGhUlU
www.thefarmersdog.com/about-usmsvalidate.01C1067880890D75D49CE88F3A2B9C687D
www.thefarmersdog.com/about-usp:domain_verifyc98e002ef1e74f3ea5795ac381462e76
www.thefarmersdog.com/about-usmobile-web-app-capableyes
www.thefarmersdog.com/about-ustheme-color#ffffff
www.thefarmersdog.com/about-usapplication-nameApp
www.thefarmersdog.com/about-usapple-mobile-web-app-capableyes
www.thefarmersdog.com/about-usapple-mobile-web-app-status-bar-styledefault
www.thefarmersdog.com/about-usapple-mobile-web-app-titleApp
www.thefarmersdog.com/about-usmsapplication-tilecolor#ffffff
www.thefarmersdog.com/about-usmsapplication-tileimage/favicons/mstile-144x144.png
www.thefarmersdog.com/about-usmsapplication-config/favicons/browserconfig.xml
www.thefarmersdog.com/why-freshviewportwidth=device-width, initial-scale=1.0
www.thefarmersdog.com/why-freshtwitter:cardsummary
www.thefarmersdog.com/why-freshtwitter:imagehttps://www.thefarmersdog.com/images/logo-a36f2a.png
www.thefarmersdog.com/why-freshtwitter:urlhttps://www.thefarmersdog.com
www.thefarmersdog.com/why-freshtwitter:titleWhy Fresh Dog Food Is Healthier & Safer Than Dry & Canned | The Farmer’s Dog
www.thefarmersdog.com/why-freshdescriptionResearch shows traditional pet food and highly processed diets are correlated with long-term health risks. Learn more about the industry’s low safety and quality standards, and start feeding fresh, healthy food today.
www.thefarmersdog.com/why-freshtwitter:descriptionResearch shows traditional pet food and highly processed diets are correlated with long-term health risks. Learn more about the industry’s low safety and quality standards, and start feeding fresh, healthy food today.
www.thefarmersdog.com/why-freshgoogle-site-verificationga32F_HAtAiqfzIU6RAL2rmULWbBd1XG8yyS0sGhUlU
www.thefarmersdog.com/why-freshmsvalidate.01C1067880890D75D49CE88F3A2B9C687D
www.thefarmersdog.com/why-freshp:domain_verifyc98e002ef1e74f3ea5795ac381462e76
www.thefarmersdog.com/why-freshmobile-web-app-capableyes
www.thefarmersdog.com/why-freshtheme-color#ffffff
www.thefarmersdog.com/why-freshapplication-nameApp
www.thefarmersdog.com/why-freshapple-mobile-web-app-capableyes
www.thefarmersdog.com/why-freshapple-mobile-web-app-status-bar-styledefault
www.thefarmersdog.com/why-freshapple-mobile-web-app-titleApp
www.thefarmersdog.com/why-freshmsapplication-tilecolor#ffffff
www.thefarmersdog.com/why-freshmsapplication-tileimage/favicons/mstile-144x144.png
www.thefarmersdog.com/why-freshmsapplication-config/favicons/browserconfig.xml

Mobile8.6

Help

Mobile screenshot of www.thefarmersdog.comTablet screenshot of www.thefarmersdog.com
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

URL format8.8

Help

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Images10.0

Help

0% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

Help

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

Freshness10.0

Help

Last updated April 4, 2024

  • It looks like this website was last updated on Thursday, 4 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Popularityi

Help

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

Help

  • Sorry, we cannot check the domain age of .com websites.

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