Nibbler SEO audit for www.vinerandsons.co.uk
Summary
Overall8.4
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:24 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider shortening long anchor text. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links6.4
- 9 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL Harry Downing Funeral Services Team Member Harry joined Viner & Sons in 2022 as a Funeral Service Team Member. He is a key part of the... Find out more www.vinerandsons.co.uk/meet-the-team/ Jack Davis Funeral Director Jack started work for Viner & Sons in 2021 and has been in the funeral profession since 2014. He is... Find out more www.vinerandsons.co.uk/meet-the-team/ Jo Mears Funeral Arranger Jo joined Viner & Sons in February 2023. She has worked in the funeral industry for the past three years... Find out more www.vinerandsons.co.uk/meet-the-team/ Katie Didcock Funeral Arranger Katie has spent the last 10 years building up and running a laundry and ironing service for customers in and... Find out more www.vinerandsons.co.uk/meet-the-team/ Kerrie Nixon Office & Human Relations Leader Kerrie has been with Viner & Sons since 2020. She has a passion for helping people and is our Office... Find out more www.vinerandsons.co.uk/meet-the-team/ Lana Wilson-Agate Funeral Services Team Member Lana joined Viner & Sons in June 2022 after most of her career was spent in mechanics. The loss of... Find out more www.vinerandsons.co.uk/meet-the-team/ Lucy Howard Funeral Director Lucy joined Viner & Sons in June 2023 and has been looking after families for over 24 years, starting out... Find out more www.vinerandsons.co.uk/meet-the-team/ Lyndsey Martin Funeral Arranger Having spent 15 years in Childcare and Early Years Education, Lyndsey decided to have a complete career change and joined... Find out more www.vinerandsons.co.uk/meet-the-team/ Stephen Bartlett Funeral Director & Operations Leader Steve is one of our Funeral Directors and also our Operations Leader. He ensures that everything runs smoothly on the... Find out more www.vinerandsons.co.uk/meet-the-team/
- Consider shortening long anchor text.
- 55 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://vinerandsons.co.uk to http://www.vinerandsons.co.uk. This is ideal.
Amount of content9.1
Rendering Chart...
- This website has an average of 730 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.vinerandsons.co.uk/ | 5572 | 905 |
| www.vinerandsons.co.uk/about-us/ | 2861 | 423 |
| www.vinerandsons.co.uk/meet-the-team/ | 6324 | 1048 |
| www.vinerandsons.co.uk/testimonials/ | 5925 | 1035 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | 1587 | 237 |
Images9.2
7% of images have a clearly defined size
No images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.vinerandsons.co.uk/.../Viner-and-Sons-Ltd-Logo.svg unknown www.vinerandsons.co.uk/.../Mosaic.jpg unavailable www.vinerandsons.co.uk/.../Lynz-photo-1-e1700733079811.jpg unavailable www.vinerandsons.co.uk/.../Lynz-photo-2-e1700733126529.jpg unavailable
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Funeral Directors in West Malling at Viner & Sons, Est. 1777 : Viner & ...
www.vinerandsons.co.uk/
Viner & Sons, West Malling, Kent, have been offering support to families through professional & respectful funeral services since 1777. Contact us today.
- Nearly every page was found to include the description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.vinerandsons.co.uk/ | application-name | |
| www.vinerandsons.co.uk/ | msapplication-tilecolor | #FFFFFF |
| www.vinerandsons.co.uk/ | msapplication-tileimage | mstile-144x144.png |
| www.vinerandsons.co.uk/ | msapplication-square70x70logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-70x70.png |
| www.vinerandsons.co.uk/ | msapplication-square150x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-150x150.png |
| www.vinerandsons.co.uk/ | msapplication-wide310x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x150.png |
| www.vinerandsons.co.uk/ | msapplication-square310x310logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x310.png |
| www.vinerandsons.co.uk/ | theme-color | #ffffff |
| www.vinerandsons.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.vinerandsons.co.uk/ | description | Funeral Services throughout Kent – Established 1777 |
| www.vinerandsons.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.vinerandsons.co.uk/ | description | Viner & Sons, West Malling, Kent, have been offering support to families through professional & respectful funeral services since 1777. Contact us today. |
| www.vinerandsons.co.uk/ | twitter:card | summary_large_image |
| www.vinerandsons.co.uk/ | framework | weLaunch 4.1.24 |
| www.vinerandsons.co.uk/ | msapplication-tileimage | https://www.vinerandsons.co.uk/app/uploads/2020/03/cropped-favicon-270x270.jpg |
| www.vinerandsons.co.uk/about-us/ | application-name | |
| www.vinerandsons.co.uk/about-us/ | msapplication-tilecolor | #FFFFFF |
| www.vinerandsons.co.uk/about-us/ | msapplication-tileimage | mstile-144x144.png |
| www.vinerandsons.co.uk/about-us/ | msapplication-square70x70logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-70x70.png |
| www.vinerandsons.co.uk/about-us/ | msapplication-square150x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-150x150.png |
| www.vinerandsons.co.uk/about-us/ | msapplication-wide310x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x150.png |
| www.vinerandsons.co.uk/about-us/ | msapplication-square310x310logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x310.png |
| www.vinerandsons.co.uk/about-us/ | theme-color | #ffffff |
| www.vinerandsons.co.uk/about-us/ | viewport | width=device-width, initial-scale=1.0 |
| www.vinerandsons.co.uk/about-us/ | description | Funeral Services throughout Kent – Established 1777 |
| www.vinerandsons.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.vinerandsons.co.uk/about-us/ | description | Established in 1777, Viner & Sons is one of the oldest independent, family run funeral directors in the country. Find out more about our history here. |
| www.vinerandsons.co.uk/about-us/ | twitter:card | summary_large_image |
| www.vinerandsons.co.uk/about-us/ | twitter:label1 | Est. reading time |
| www.vinerandsons.co.uk/about-us/ | twitter:data1 | 3 minutes |
| www.vinerandsons.co.uk/about-us/ | framework | weLaunch 4.1.24 |
| www.vinerandsons.co.uk/about-us/ | msapplication-tileimage | https://www.vinerandsons.co.uk/app/uploads/2020/03/cropped-favicon-270x270.jpg |
| www.vinerandsons.co.uk/meet-the-team/ | application-name | |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-tilecolor | #FFFFFF |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-tileimage | mstile-144x144.png |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-square70x70logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-70x70.png |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-square150x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-150x150.png |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-wide310x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x150.png |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-square310x310logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x310.png |
| www.vinerandsons.co.uk/meet-the-team/ | theme-color | #ffffff |
| www.vinerandsons.co.uk/meet-the-team/ | viewport | width=device-width, initial-scale=1.0 |
| www.vinerandsons.co.uk/meet-the-team/ | description | Funeral Services throughout Kent – Established 1777 |
| www.vinerandsons.co.uk/meet-the-team/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.vinerandsons.co.uk/meet-the-team/ | twitter:card | summary_large_image |
| www.vinerandsons.co.uk/meet-the-team/ | framework | weLaunch 4.1.24 |
| www.vinerandsons.co.uk/meet-the-team/ | msapplication-tileimage | https://www.vinerandsons.co.uk/app/uploads/2020/03/cropped-favicon-270x270.jpg |
| www.vinerandsons.co.uk/testimonials/ | application-name | |
| www.vinerandsons.co.uk/testimonials/ | msapplication-tilecolor | #FFFFFF |
| www.vinerandsons.co.uk/testimonials/ | msapplication-tileimage | mstile-144x144.png |
| www.vinerandsons.co.uk/testimonials/ | msapplication-square70x70logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-70x70.png |
| www.vinerandsons.co.uk/testimonials/ | msapplication-square150x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-150x150.png |
| www.vinerandsons.co.uk/testimonials/ | msapplication-wide310x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x150.png |
| www.vinerandsons.co.uk/testimonials/ | msapplication-square310x310logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x310.png |
| www.vinerandsons.co.uk/testimonials/ | theme-color | #ffffff |
| www.vinerandsons.co.uk/testimonials/ | viewport | width=device-width, initial-scale=1.0 |
| www.vinerandsons.co.uk/testimonials/ | description | Funeral Services throughout Kent – Established 1777 |
| www.vinerandsons.co.uk/testimonials/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.vinerandsons.co.uk/testimonials/ | twitter:card | summary_large_image |
| www.vinerandsons.co.uk/testimonials/ | framework | weLaunch 4.1.24 |
| www.vinerandsons.co.uk/testimonials/ | msapplication-tileimage | https://www.vinerandsons.co.uk/app/uploads/2020/03/cropped-favicon-270x270.jpg |
| www.vinerandsons.co.uk/history-of-viner-sons/ | application-name | |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-tilecolor | #FFFFFF |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-tileimage | mstile-144x144.png |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-square70x70logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-70x70.png |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-square150x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-150x150.png |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-wide310x150logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x150.png |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-square310x310logo | https://www.vinerandsons.co.uk/app/themes/pblite-theme/favicons/mstile-310x310.png |
| www.vinerandsons.co.uk/history-of-viner-sons/ | theme-color | #ffffff |
| www.vinerandsons.co.uk/history-of-viner-sons/ | viewport | width=device-width, initial-scale=1.0 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | description | Funeral Services throughout Kent – Established 1777 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | description | William Viner established the firm in 1777 on the present site in West Malling, Kent. We have been proud to be a funeral directors ever since. |
| www.vinerandsons.co.uk/history-of-viner-sons/ | twitter:card | summary_large_image |
| www.vinerandsons.co.uk/history-of-viner-sons/ | framework | weLaunch 4.1.24 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | msapplication-tileimage | https://www.vinerandsons.co.uk/app/uploads/2020/03/cropped-favicon-270x270.jpg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.vinerandsons.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.vinerandsons.co.uk/about-us/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.vinerandsons.co.uk/meet-the-team/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.vinerandsons.co.uk/testimonials/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.vinerandsons.co.uk/history-of-viner-sons/ | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 14, 2024
- It looks like this website was last updated on Sunday, 14 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
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